Divergent (film) Audience in Germany
Divergent (film) has an estimated audience of 270,752 people in Germany. 61.9% are female, 38.1% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Gov.uk, Grimma, Grace Slick, Rossmann.
The average Divergent (film) fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Gov.uk, Grimma, with strongest over-indexing on Loincloth (20× the country average). Demographically, the Divergent (film) audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Extroversion, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Divergent (film) fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 37.9 |
| Estimated audience size | 270,752 |
Audience persona
The typical Divergent (film) fan in Germany is more female, around 37.9 years old, with strong Extroversion tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 154,572 | 1.18× |
| Bayern | 100,910 | 1.05× |
| Baden-Württemberg | 87,629 | 1.07× |
| Niedersachsen | 61,067 | 1.05× |
| Hessen | 54,322 | 1.19× |
| Rheinland-Pfalz | 30,444 | 1.01× |
| Berlin | 29,989 | 1.12× |
| Sachsen | 28,489 | 0.97× |
| Schleswig-Holstein | 21,228 | 0.99× |
| Brandenburg | 17,463 | 0.94× |
| Hamburg | 13,695 | 1.01× |
| Sachsen-Anhalt | 13,611 | 0.88× |
| Thüringen | 13,555 | 0.89× |
| Mecklenburg-Vorpommern | 10,358 | 0.91× |
| Saarland | 6,212 | 0.84× |
| Bremen | 4,897 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 20× | Fashion & Accessoires |
| Gov.uk | 19.84× | Politics & Society |
| Grimma | 20× | Travel & Leisure |
| Grace Slick | 20.98× | Music & Radio |
| Rossmann | 1.78× | Shopping |
| Home Office | 2.3× | Business & Career |
| Personalised Gifts | 3.1× | Home & Garden |
| Chromebook | 10.17× | Technology & Electronics |
| The Hollies (Official) | 9.89× | Music & Radio |
| WonderJeans | 20× | Fashion & Accessoires |
| Hypnagogia | 28.4× | Health |
| Este, Veneto | 3.25× | Travel & Leisure |
| Guillaume Musso | 21.23× | Literature |
| Shahab Hosseini | 20× | Movies & TV |
| Unique Gifts | 1.54× | Shopping |
| Progressive rock | 1.67× | Music & Radio |
| Stradivarius | 1.64× | Shopping |
| Hog Hunting | 4.66× | Sports |
| Isola 2000 | 20× | Travel & Leisure |
| Footloose (1984 film) | 5.05× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.73 |
| Pet Ownership | JOY | 1.48 |
| LGBTQ+ Identity | OPEN | 1.39 |
| Tradition | CONSERVATISM | 1.34 |
| Early Adopter Mentality | POWER | 1.25 |
| Patriotism | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Canada | 4.6% |
| India | 4.2% |
See Divergent (film) audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does Divergent (film) have in Germany?
Divergent (film) has an estimated audience of 270,752 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Divergent (film) fans?
61.9% of Divergent (film) fans are female, 38.1% are male, with an average age of 37.9 years.
Which brands do Divergent (film) fans like most?
Divergent (film) fans show strongest brand affinity for Loincloth (20×), Gov.uk (19.84×), and Grimma (20×) over the country average.
Where do Divergent (film) fans live in Germany?
Divergent (film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 154,572), Bayern (reach 100,910), and Baden-Württemberg (reach 87,629). These three regions account for the largest share of the active audience.
What other brands do Divergent (film) fans also like?
Beyond Divergent (film) itself, the audience over-indexes on Gov.uk (19.84×), Grimma (20×), Grace Slick (20.98×), and Rossmann (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Divergent (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.