Dracula Audience in Germany
Dracula has an estimated audience of 341,444 people in Germany. 49.8% are female, 50.2% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hawesko, Google Home, Dog breed, Progressive rock, Loincloth.
The average Dracula fan in Germany is 34.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hawesko, Google Home, Dog breed, with strongest over-indexing on Hawesko (8.86× the country average). Demographically, the Dracula audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Dracula fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 34.5 |
| Estimated audience size | 341,444 |
Audience persona
The typical Dracula fan in Germany is balanced, around 34.5 years old, with strong Extroversion tendencies and a notable affinity for Hawesko.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 138,143 | 1.18× |
| Bayern | 95,083 | 1.11× |
| Baden-Württemberg | 78,655 | 1.08× |
| Niedersachsen | 53,400 | 1.03× |
| Hessen | 45,127 | 1.11× |
| Berlin | 27,019 | 1.13× |
| Rheinland-Pfalz | 26,486 | 0.99× |
| Sachsen | 22,242 | 0.85× |
| Schleswig-Holstein | 17,621 | 0.92× |
| Sachsen-Anhalt | 15,803 | 1.14× |
| Hamburg | 13,751 | 1.14× |
| Brandenburg | 13,443 | 0.81× |
| Thüringen | 11,385 | 0.83× |
| Mecklenburg-Vorpommern | 7,904 | 0.77× |
| Saarland | 6,200 | 0.94× |
| Bremen | 4,581 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hawesko | 8.86× | Food & Beverages |
| Google Home | 11.38× | Technology & Electronics |
| Dog breed | 1.81× | Pets & Animals |
| Progressive rock | 1.83× | Music & Radio |
| Loincloth | 3.03× | Fashion & Accessoires |
| Minestrone | 2.67× | Food & Beverages |
| Nazım Hikmet Ran | 12.71× | Literature |
| Personalised Gifts | 1.81× | Home & Garden |
| Khādī | 13.86× | Home & Garden |
| Goon | 5.04× | Movies & TV |
| Handmade Gifts | 1.68× | Kids & Family |
| Hennef (Sieg) | 6.19× | Travel & Leisure |
| Eindhoven | 1.68× | Travel & Leisure |
| KLIX (AM) | 1.95× | Music & Radio |
| Stamp collecting | 3.95× | Home & Garden |
| Cynthia Erivo | 3.02× | Movies & TV |
| Xàbia | 13.86× | Travel & Leisure |
| Este, Veneto | 1.76× | Travel & Leisure |
| Winemaking | 3.11× | Food & Beverages |
| Noirmoutier-en-l'Île | 13.86× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.25 |
| Tradition | CONSERVATISM | 1.43 |
| Urban Lifestyle | OPEN | 1.34 |
| Pet Ownership | JOY | 1.34 |
| Risk Appetite | THRILL | 1.33 |
| LGBTQ+ Identity | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.8% |
| Brazil | 9.0% |
| United Kingdom | 5.6% |
See Dracula audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Dracula have in Germany?
Dracula has an estimated audience of 341,444 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dracula fans?
49.8% of Dracula fans are female, 50.2% are male, with an average age of 34.5 years.
Which brands do Dracula fans like most?
Dracula fans show strongest brand affinity for Hawesko (8.86×), Google Home (11.38×), and Dog breed (1.81×) over the country average.
Where do Dracula fans live in Germany?
Dracula fans in Germany are most concentrated in Nordrhein-Westfalen (reach 138,143), Bayern (reach 95,083), and Baden-Württemberg (reach 78,655). These three regions account for the largest share of the active audience.
What other brands do Dracula fans also like?
Beyond Dracula itself, the audience over-indexes on Google Home (11.38×), Dog breed (1.81×), Progressive rock (1.83×), and Loincloth (3.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dracula. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.