Rascasse Audience Intelligence

Dracula Audience in Germany

A data profile of the people who buy, follow and care about Dracula in Germany — modelled from more than twelve digital signal sources. Dracula has an estimated audience of 555,360 people in Germany.

The average Dracula fan in Germany is 34.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Oblivion (2013 film), Mila Kunis, Judy Garland, with strongest over-indexing on Oblivion (2013 film) (13.86× the country average).

Demographically, the Dracula audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dracula fan in Germany is balanced, around 34.5 years old, with strong Extroversion tendencies and a notable affinity for Oblivion (2013 film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dracula profile in Germany.

Audience size
555K
in Germany
Gender
49.8%
50.2% male
Age
34.5
average years
Country rank
#10806
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dracula viewers

49.8% are female, 50.2% are male, average age 34.5.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Dracula audience in Germany
MetricValue
Female49.8%
Male50.2%
Average age34.5
Estimated audience size555,360
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Dracula audience in Germany
Age bracketShare%
16-1930%
20-2921%
30-3923%
40-4917%
50+9%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Dracula audience comes from Germany.

Worldwide audience distribution share by country for Dracula
CountryShare
United States23.9%
Brazil8.6%
France6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dracula audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dracula fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.14×
02Sachsen-Anhalt~20K1.14×
03Hamburg~10K1.11×
04Hessen~40K1.09×
05Berlin~30K1.09×
06Bayern~90K1.08×
07Baden-Württemberg~80K1.06×
08Bremen~5K1.03×
09Niedersachsen~50K1.01×
10Rheinland-Pfalz~30K0.99×
11Saarland~7K0.99×
12Schleswig-Holstein~20K0.92×
13Thüringen~10K0.87×
14Sachsen~20K0.86×
15Brandenburg~10K0.83×
16Mecklenburg-Vorpommern~8K0.81×
Fig. 06

Affinity by region

Affinity by region — Dracula, Germany
0.81×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dracula audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dracula audience
#·InterestCategoryAffinity×
01Oblivion (2013 film)Movies & TV13.86×
02Mila KunisMovies & TV13.86×
03Jaden SmithMovies & TV13.86×
04Google TrendsInternet & Social Media13.86×
05Brie LarsonMovies & TV13.86×
06David LynchMovies & TV13.86×
07Rose LeslieMovies & TV13.86×
08From Dusk till DawnMovies & TV13.86×
09Kill BillMovies & TV13.21×
10Judy GarlandMovies & TV11.73×
11Werner HerzogMovies & TV11.45×
12Harrison FordMovies & TV10.90×
13Art BaselArts & Culture10.46×
14Omar SyMovies & TV9.73×
15David HarbourMovies & TV7.37×
16Dua LipaMusic & Radio6.52×
17Henry CavillMovies & TV6.42×
18HugendubelShopping4.60×
19BooksellingLiterature4.21×
20Harry PotterMovies & TV1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dracula audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Dracula audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.70×
TraditionCONSERVATISM1.54×
Risk AppetiteTHRILL1.46×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Dracula audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.68×
Family OrientationCONSERVATISM0.70×
Price SensitivityPREMIUM0.71×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Dracula have in Germany?

Dracula has an estimated audience of 555,360 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dracula viewers?

49.8% of Dracula fans are female, 50.2% are male, with an average age of 34.5 years.

03

Which brands do Dracula fans like most?

Dracula fans show strongest brand affinity for Oblivion (2013 film) (13.86×), Mila Kunis (13.86×), and Judy Garland (11.73×) over the country average.

04

Where do Dracula fans live in Germany?

Dracula fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Dracula fans also like?

Beyond Dracula itself, the audience over-indexes on Mila Kunis (13.86×), Judy Garland (11.73×), Hugendubel (4.6×), and Jaden Smith (13.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dracula. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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