Rascasse Audience Intelligence

Dracula Audience in United States

A data profile of the people who buy, follow and care about Dracula in United States — modelled from more than twelve digital signal sources. Dracula has an estimated audience of 3,043,263 people in United States.

#156among TV series in United States#467among Movie / TV Show / Series in United States#1333in Movies & TV

The average Dracula fan in United States is 34.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alien (franchise), Beetlejuice, The Strangers (2008 film), with strongest over-indexing on Alien (franchise) (40× the country average).

Demographically, the Dracula audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dracula fan in United States is balanced, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for Alien (franchise).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dracula profile in United States.

Audience size
3M
in United States
Gender
48.2%♀
51.8% male
Age
34.7
average years
Country rank
#10181
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+103%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dracula viewers

48.2% are female, 51.8% are male, average age 34.7.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Dracula audience in United States
MetricValue
Female48.2%
Male51.8%
Average age34.7
Estimated audience size3,043,263
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Dracula audience in United States
Age bracketShare%
16-1932%
20-2919%
30-3919%
40-4918%
50+12%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Dracula audience comes from United States.

Worldwide audience distribution share by country for Dracula
CountryShare
United States23.9%
Brazil8.6%
France6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dracula audience in United States is strongest.

Fig. 05

Top regions by affinity

Dracula fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~70K1.30×
02Utah~30K1.30×
03New Mexico~20K1.28×
04California~400K1.23×
05Texas~300K1.19×
06Nevada~30K1.17×
07Kentucky~40K1.14×
08Oregon~40K1.12×
09West Virginia~10K1.12×
10Oklahoma~30K1.11×
11Louisiana~40K1.10×
12Washington~60K1.09×
13Alaska~6K1.09×
14Florida~200K1.06×
15Colorado~50K1.06×
16Illinois~90K1.04×
17Alabama~40K1.04×
18New York~200K1.03×
19Georgia~90K1.03×
20Tennessee~60K1.03×
21Indiana~50K1.02×
22Virginia~70K1.01×
23Pennsylvania~90K0.99×
24Ohio~80K0.99×
25Idaho~10K0.99×
26Rhode Island~9K0.99×
27North Carolina~80K0.98×
28Arkansas~20K0.98×
29Mississippi~20K0.98×
30Kansas~20K0.98×
31Maine~10K0.98×
32Maryland~50K0.97×
33Missouri~40K0.97×
34New Jersey~70K0.96×
35Massachusetts~50K0.96×
36Michigan~70K0.95×
37Minnesota~40K0.95×
38Nebraska~10K0.94×
39Montana~7K0.93×
40South Carolina~40K0.92×
41Iowa~20K0.88×
42New Hampshire~10K0.88×
43North Dakota~5K0.88×
44Delaware~7K0.87×
45Washington, District of Columbia~7K0.86×
46Wisconsin~30K0.85×
47South Dakota~5K0.84×
48Vermont~4K0.82×
49Hawaii~9K0.78×
50Connecticut~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Dracula, United States
0.74×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dracula audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dracula audience
#·InterestCategoryAffinity×
01Alien (franchise)Movies & TV40.00×
02WaterworldMovies & TV20.00×
03Wallace and GromitMovies & TV20.00×
04Bates Motel (TV series)Movies & TV20.00×
05Freddy vs. JasonMovies & TV20.00×
06The Strangers (2008 film)Movies & TV19.33×
07Hannibal (TV series)Movies & TV13.29×
08Graphic novelLiterature8.49×
09Supernatural (U.S. TV series)Movies & TV7.09×
10Brittany SnowMovies & TV6.80×
11Charlie HunnamMovies & TV6.74×
12Psychological thrillerLiterature6.44×
13WattpadInternet & Social Media6.25×
14Henry CavillMovies & TV6.07×
15BeetlejuiceMovies & TV5.61×
16DuckDuckGoInternet & Social Media5.47×
17AMC (TV channel)Movies & TV5.00×
18Google MapsInternet & Social Media3.71×
19Game of ThronesMovies & TV3.63×
20Pizza HutFood & Beverages2.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dracula audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dracula audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.83×
TraditionCONSERVATISM1.54×
Urban LifestyleOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dracula audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
Family OrientationCONSERVATISM0.83×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dracula have in United States?

Dracula has an estimated audience of 3,043,263 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dracula viewers?

48.2% of Dracula fans are female, 51.8% are male, with an average age of 34.7 years.

03

Which brands do Dracula fans like most?

Dracula fans show strongest brand affinity for Alien (franchise) (40×), Beetlejuice (5.61×), and The Strangers (2008 film) (19.33×) over the country average.

04

Where do Dracula fans live in United States?

Dracula fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dracula fans also like?

Beyond Dracula itself, the audience over-indexes on Beetlejuice (5.61×), The Strangers (2008 film) (19.33×), Google Maps (3.71×), and Waterworld (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Dracula audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dracula. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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