Drummer Audience in Germany
Drummer has an estimated audience of 480,100 people in Germany. 44.2% are female, 55.8% are male, average age 33.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nina Chuba, Wireless speakers, Borussia Dortmund, Sarah Jessica Parker, Chester Bennington.
The average Drummer fan in Germany is 33.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nina Chuba, Wireless speakers, Borussia Dortmund, with strongest over-indexing on Nina Chuba (10.8× the country average). Demographically, the Drummer audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Drummer fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 33.9 |
| Estimated audience size | 480,100 |
Audience persona
The typical Drummer fan in Germany is more male, around 33.9 years old, with strong Patriotism tendencies and a notable affinity for Nina Chuba.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 106,661 | 1.02× |
| Bayern | 83,784 | 1.09× |
| Baden-Württemberg | 78,695 | 1.2× |
| Niedersachsen | 52,751 | 1.13× |
| Hessen | 33,401 | 0.91× |
| Rheinland-Pfalz | 27,022 | 1.12× |
| Sachsen | 23,432 | 1× |
| Berlin | 19,085 | 0.89× |
| Schleswig-Holstein | 15,210 | 0.88× |
| Brandenburg | 14,270 | 0.96× |
| Thüringen | 13,629 | 1.11× |
| Sachsen-Anhalt | 11,186 | 0.9× |
| Hamburg | 9,643 | 0.89× |
| Mecklenburg-Vorpommern | 7,758 | 0.85× |
| Saarland | 6,969 | 1.18× |
| Bremen | 3,591 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nina Chuba | 10.8× | Music & Radio |
| Wireless speakers | 16.36× | Technology & Electronics |
| Borussia Dortmund | 2.21× | Sports |
| Sarah Jessica Parker | 14.95× | Movies & TV |
| Chester Bennington | 14.29× | Music & Radio |
| Travis Barker | 25.91× | Music & Radio |
| VfB Stuttgart | 3.24× | Sports |
| RB Leipzig | 3.99× | Sports |
| Thomann | 5.58× | Shopping |
| Livemusic | 3.56× | Music & Radio |
| Italo disco | 8.69× | Music & Radio |
| Spiegel Online | 2.12× | News |
| Brigitte Bardot | 7.41× | Movies & TV |
| Eintracht Frankfurt | 2.45× | Sports |
| Meat Loaf | 12.18× | Music & Radio |
| Ibanez | 10.47× | Music & Radio |
| Pets | 1.73× | Pets & Animals |
| Winona Ryder | 5.31× | Movies & TV |
| Rod Stewart | 6.43× | Music & Radio |
| Kurt Cobain | 7.47× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.55 |
| Early Adopter Mentality | POWER | 1.49 |
| Tradition | CONSERVATISM | 1.37 |
| Pet Ownership | JOY | 1.35 |
| DIY Mentality | THRILL | 1.22 |
| Sports Activity | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.0% |
| Japan | 15.2% |
| Italy | 6.5% |
See Drummer audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Drummer have in Germany?
Drummer has an estimated audience of 480,100 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Drummer fans?
44.2% of Drummer fans are female, 55.8% are male, with an average age of 33.9 years.
Which brands do Drummer fans like most?
Drummer fans show strongest brand affinity for Nina Chuba (10.8×), Wireless speakers (16.36×), and Borussia Dortmund (2.21×) over the country average.
Where do Drummer fans live in Germany?
Drummer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 106,661), Bayern (reach 83,784), and Baden-Württemberg (reach 78,695). These three regions account for the largest share of the active audience.
What other brands do Drummer fans also like?
Beyond Drummer itself, the audience over-indexes on Wireless speakers (16.36×), Borussia Dortmund (2.21×), Sarah Jessica Parker (14.95×), and Chester Bennington (14.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Drummer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.