FamilySearch Audience in Germany
FamilySearch has an estimated audience of 305,521 people in Germany. 64.9% are female, 35.1% are male, average age 43.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Circular economy, Merano, Braine-l'Alleud, Journal of Manipulative and Physiological Therapeutics, FK FAP.
The average FamilySearch fan in Germany is 43.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Circular economy, Merano, Braine-l'Alleud, with strongest over-indexing on Circular economy (13.28× the country average). Demographically, the FamilySearch audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Website / Newspaper / Magazine · Subtype: Charity
Demographics of FamilySearch fans
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 43.0 |
| Estimated audience size | 305,521 |
Audience persona
The typical FamilySearch fan in Germany is more female, around 43.0 years old, with strong Family Orientation tendencies and a notable affinity for Circular economy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,001 | 0.99× |
| Baden-Württemberg | 42,628 | 1.02× |
| Bayern | 37,059 | 0.75× |
| Niedersachsen | 26,080 | 0.88× |
| Hessen | 21,943 | 0.94× |
| Rheinland-Pfalz | 21,110 | 1.38× |
| Sachsen | 14,066 | 0.94× |
| Berlin | 12,941 | 0.95× |
| Schleswig-Holstein | 11,098 | 1.01× |
| Brandenburg | 10,084 | 1.06× |
| Sachsen-Anhalt | 10,058 | 1.27× |
| Thüringen | 6,973 | 0.9× |
| Mecklenburg-Vorpommern | 6,242 | 1.07× |
| Saarland | 5,046 | 1.34× |
| Hamburg | 4,938 | 0.72× |
| Bremen | 2,030 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Circular economy | 13.28× | Business & Career |
| Merano | 1.58× | Travel & Leisure |
| Braine-l'Alleud | 1.54× | Travel & Leisure |
| Journal of Manipulative and Physiological Therapeutics | 2.67× | News |
| FK FAP | 1.58× | Sports |
| IDP Education VietNam | 14.41× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 5.44 |
| Price Sensitivity | PREMIUM | 1.58 |
| Healthy Lifestyle | BALANCE | 1.03 |
| Social Media Usage | JOY | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 20.5% |
| United States | 19.6% |
| Argentina | 4.7% |
See FamilySearch audiences in other countries
More Charity audiences in Germany
- Stiftung Warentest (2,042,868)
- Animal Equality (1,577,976)
- Aktion Mensch (1,538,153)
- American Marketing Association (1,521,810)
- United Nations (1,415,011)
Frequently asked questions
How many fans does FamilySearch have in Germany?
FamilySearch has an estimated audience of 305,521 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of FamilySearch fans?
64.9% of FamilySearch fans are female, 35.1% are male, with an average age of 43.0 years.
Which brands do FamilySearch fans like most?
FamilySearch fans show strongest brand affinity for Circular economy (13.28×), Merano (1.58×), and Braine-l'Alleud (1.54×) over the country average.
Where do FamilySearch fans live in Germany?
FamilySearch fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,001), Baden-Württemberg (reach 42,628), and Bayern (reach 37,059). These three regions account for the largest share of the active audience.
What other brands do FamilySearch fans also like?
Beyond FamilySearch itself, the audience over-indexes on Merano (1.58×), Braine-l'Alleud (1.54×), Journal of Manipulative and Physiological Therapeutics (2.67×), and FK FAP (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for FamilySearch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.