FamilySearch Audience in Germany
A data profile of the people who buy, follow and care about FamilySearch in Germany — modelled from more than twelve digital signal sources. FamilySearch has an estimated audience of 301,735 people in Germany.
The average FamilySearch fan in Germany is 43.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Real estate, Play-Doh, Family entertainment center, with strongest over-indexing on Real estate (1.53× the country average).
Demographically, the FamilySearch audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Family Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical FamilySearch fan in Germany is more female, around 43.0 years old, with strong Family Orientation tendencies and a notable affinity for Real estate.
At a glance
The key figures that characterise the FamilySearch profile in Germany.
Search interest · 12-month trend
Audience demographics of FamilySearch
64.9% are female, 35.1% are male, average age 43.0.
Gender split
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 43.0 |
| Estimated audience size | 301,735 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 34% |
Worldwide distribution
of the worldwide FamilySearch audience comes from Germany.
| Country | Share |
|---|---|
| United States | 19.7% |
| Brazil | 19.7% |
| Argentina | 5.4% |
Geography
Where the FamilySearch audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~5K | 1.43× | |
| 02 | Rheinland-Pfalz | ~20K | 1.32× | |
| 03 | Sachsen-Anhalt | ~10K | 1.25× | |
| 04 | Brandenburg | ~10K | 1.03× | |
| 05 | Mecklenburg-Vorpommern | ~6K | 1.03× | |
| 06 | Baden-Württemberg | ~40K | 1.00× | |
| 07 | Schleswig-Holstein | ~10K | 1.00× | |
| 08 | Sachsen | ~10K | 0.98× | |
| 09 | Thüringen | ~7K | 0.96× | |
| 10 | Nordrhein-Westfalen | ~60K | 0.95× | |
| 11 | Hessen | ~20K | 0.95× | |
| 12 | Niedersachsen | ~30K | 0.93× | |
| 13 | Bremen | ~2K | 0.90× | |
| 14 | Berlin | ~10K | 0.88× | |
| 15 | Bayern | ~40K | 0.75× | |
| 16 | Hamburg | ~5K | 0.68× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the FamilySearch audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Family mediation | Kids & Family | 15.43× | ||
| 02 | Campeonato Brasileiro Série C | Sports | 15.21× | ||
| 03 | Family entertainment center | Travel & Leisure | 6.39× | ||
| 04 | Nephrology | Health | 6.06× | ||
| 05 | Play-Doh | Kids & Family | 3.48× | ||
| 06 | Mumford & Sons | Music & Radio | 3.45× | ||
| 07 | Festival Internacional de Benicàssim | Music & Radio | 2.99× | ||
| 08 | Zwitsal | Beauty & Wellness | 2.95× | ||
| 09 | E.Leclerc | Shopping | 2.73× | ||
| 10 | Family Guy | Movies & TV | 2.15× | ||
| 11 | Brooklyn Nine-Nine | Movies & TV | 2.05× | ||
| 12 | Lotte Hotels & Resorts | Travel & Leisure | 1.70× | ||
| 13 | Grapefruit juice | Food & Beverages | 1.68× | ||
| 14 | Toy Story (franchise) | Movies & TV | 1.63× | ||
| 15 | Tim Burton | Movies & TV | 1.62× | ||
| 16 | Spot the difference | Games | 1.59× | ||
| 17 | Real estate | Business & Career | 1.53× | ||
| 18 | Somfy | Home & Garden | 1.53× | ||
| 19 | Finding Nemo | Movies & TV | 1.52× | ||
| 20 | Queen Letizia of Spain | Politics & Society | 1.51× |
Personality of the FamilySearch audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 6.39× | |
| Healthy Lifestyle | BALANCE | 1.36× | |
| Social Media Usage | JOY | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.99× | |
| Social Media Usage | JOY | 1.05× | |
| Healthy Lifestyle | BALANCE | 1.36× |
Frequently asked questions
How many fans does FamilySearch have in Germany?
FamilySearch has an estimated audience of 301,735 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of FamilySearch fans?
64.9% of FamilySearch fans are female, 35.1% are male, with an average age of 43.0 years.
Which brands do FamilySearch fans like most?
FamilySearch fans show strongest brand affinity for Real estate (1.53×), Play-Doh (3.48×), and Family entertainment center (6.39×) over the country average.
Where do FamilySearch fans live in Germany?
FamilySearch fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Baden-Württemberg (reach ~40K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do FamilySearch fans also like?
Beyond FamilySearch itself, the audience over-indexes on Play-Doh (3.48×), Family entertainment center (6.39×), Mumford & Sons (3.45×), and Family Guy (2.15×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for FamilySearch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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