FamilySearch Audience in United States

FamilySearch logo

FamilySearch has an estimated audience of 2,574,992 people in United States. 58.0% are female, 42.0% are male, average age 37.5. Top regions: Utah, California, Texas. Top brand affinities: Mathcore, Google Home, The Historian, Elsword, Circular economy.

The average FamilySearch fan in United States is 37.5 years old, more female, and lives primarily in Utah. The audience is concentrated in Utah, California, Texas. Top brand affinities include Mathcore, Google Home, The Historian, with strongest over-indexing on Mathcore (17.5× the country average). Demographically, the FamilySearch audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Community Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Website / Newspaper / Magazine · Subtype: Charity

Demographics of FamilySearch fans

Demographic split for FamilySearch audience in United States
MetricValue
Female58.0%
Male42.0%
Average age37.5
Estimated audience size2,574,992

Audience persona

The typical FamilySearch fan in United States is more female, around 37.5 years old, with strong Community Orientation tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for FamilySearch in United States
RegionReachAffinity
Utah238,38910.34×
California145,8960.52×
Texas129,1660.58×
Florida95,3920.55×
Ohio67,3060.85×
New York62,0850.43×
Idaho56,6264.39×
North Carolina55,2610.71×
Arizona49,2130.94×
Georgia48,8000.62×
Michigan48,6230.72×
Illinois48,4190.56×
Pennsylvania47,1860.54×
Virginia44,5290.71×
Washington43,3810.84×
Tennessee40,6960.79×
Missouri36,6600.88×
Indiana36,5920.78×
Massachusetts32,8440.65×
Kentucky30,6470.95×
Oregon29,1240.99×
Wisconsin28,9260.75×
Minnesota27,0850.73×
Colorado26,8920.66×
Oklahoma26,7330.93×
Alabama26,3790.73×
New Jersey25,4830.39×
South Carolina25,3830.66×
Maryland22,9650.52×
Louisiana20,4940.62×
Arkansas17,8320.84×
Nevada17,4820.7×
Iowa16,7260.79×
Kansas15,3060.75×
Mississippi14,5030.68×
Connecticut13,2760.51×
West Virginia11,6080.97×
Maine9,3391.01×
Hawaii9,2360.83×
Nebraska9,1090.71×
New Mexico9,0610.7×
Montana7,8411.1×
New Hampshire7,7270.76×
Wyoming7,1441.87×
Vermont4,7241.04×
South Dakota4,2410.71×
Rhode Island4,1510.51×
Delaware4,0480.57×
Alaska3,5930.65×
Washington, District of Columbia3,2320.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FamilySearch audience
BrandAffinityCategory
Mathcore17.5×Music & Radio
Google Home11.65×Technology & Electronics
The Historian16.48×Literature
Elsword13.07×Games
Circular economy10.93×Business & Career
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.01×Travel & Leisure
Historic site2.46×Arts & Culture
Monogram2.11×Home & Garden
Home staging2.53×Home & Garden
Fairy godmother3.27×Literature
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng15.56×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.67×Sports
Étouffée9.82×Food & Beverages
Holly Hagan17.22×Movies & TV
Dan Hardy11.45×Sports
HydraFacial2.96×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FamilySearch audience
TraitClusterScore
Community OrientationOPEN1.62
SustainabilityBALANCE1.54
SpiritualityBALANCE1.45
PatriotismCONSERVATISM1.43
MindfulnessBALANCE1.36
Urban LifestyleOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for FamilySearch
CountryShare
Brazil20.5%
United States19.6%
Argentina4.7%

See FamilySearch audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does FamilySearch have in United States?

FamilySearch has an estimated audience of 2,574,992 people in United States, concentrated in Utah and California.

What is the gender split and age of FamilySearch fans?

58.0% of FamilySearch fans are female, 42.0% are male, with an average age of 37.5 years.

Which brands do FamilySearch fans like most?

FamilySearch fans show strongest brand affinity for Mathcore (17.5×), Google Home (11.65×), and The Historian (16.48×) over the country average.

Where do FamilySearch fans live in United States?

FamilySearch fans in United States are most concentrated in Utah (reach 238,389), California (reach 145,896), and Texas (reach 129,166). These three regions account for the largest share of the active audience.

What other brands do FamilySearch fans also like?

Beyond FamilySearch itself, the audience over-indexes on Google Home (11.65×), The Historian (16.48×), Elsword (13.07×), and Circular economy (10.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FamilySearch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.