Rascasse Audience Intelligence

FamilySearch Audience in United States

A data profile of the people who buy, follow and care about FamilySearch in United States — modelled from more than twelve digital signal sources. FamilySearch has an estimated audience of 2,636,491 people in United States.

#13among Charity in United States#341among Website / Newspaper / Magazine in United States#272in Kids & Family

The average FamilySearch fan in United States is 37.5 years old, more female, and lives primarily in Utah.

The audience is concentrated in Utah, California, Texas.

Top brand affinities include Sustainable energy, FedEx, Renewable energy, with strongest over-indexing on Sustainable energy (9.06× the country average).

Demographically, the FamilySearch audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FamilySearch fan in United States is more female, around 37.5 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Kids & Family · Type: Website / Newspaper / Magazine · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FamilySearch profile in United States.

Audience size
2.6M
in United States
Gender
58.0%♀
42.0% male
Age
37.5
average years
Country rank
#11447
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of FamilySearch

58.0% are female, 42.0% are male, average age 37.5.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for FamilySearch audience in United States
MetricValue
Female58.0%
Male42.0%
Average age37.5
Estimated audience size2,636,491
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the FamilySearch audience in United States
Age bracketShare%
16-1931%
20-2914%
30-3915%
40-4918%
50+22%
Fig. 04

Worldwide distribution

19.7%

of the worldwide FamilySearch audience comes from United States.

Worldwide audience distribution share by country for FamilySearch
CountryShare
United States19.7%
Brazil19.7%
Argentina5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FamilySearch audience in United States is strongest.

Fig. 05

Top regions by affinity

FamilySearch fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K9.61×
02Idaho~50K4.11×
03Wyoming~7K1.92×
04Maine~10K1.16×
05Montana~8K1.12×
06Vermont~5K1.10×
07West Virginia~10K1.00×
08Oklahoma~30K0.99×
09Kentucky~30K0.96×
10Oregon~30K0.96×
11Arizona~50K0.95×
12Missouri~40K0.93×
13Arkansas~20K0.91×
14New Hampshire~9K0.89×
15Ohio~70K0.85×
16Hawaii~9K0.84×
17Iowa~20K0.82×
18Washington~40K0.81×
19Alabama~30K0.81×
20Tennessee~40K0.80×
21New Mexico~10K0.80×
22Wisconsin~30K0.78×
23Kansas~20K0.77×
24Indiana~40K0.75×
25Minnesota~30K0.75×
26South Dakota~4K0.75×
27Alaska~4K0.75×
28Mississippi~20K0.74×
29Nebraska~10K0.74×
30North Carolina~60K0.72×
31Michigan~50K0.71×
32Virginia~40K0.70×
33South Carolina~30K0.68×
34Louisiana~20K0.67×
35Nevada~20K0.67×
36Colorado~30K0.66×
37Massachusetts~30K0.64×
38Rhode Island~5K0.62×
39Georgia~50K0.60×
40Texas~100K0.58×
41Illinois~50K0.57×
42Delaware~4K0.57×
43Connecticut~10K0.56×
44Florida~90K0.54×
45Pennsylvania~50K0.54×
46Maryland~20K0.54×
47California~100K0.50×
48New York~60K0.42×
49Washington, District of Columbia~3K0.41×
50New Jersey~30K0.39×
Fig. 06

Affinity by region

Affinity by region — FamilySearch, United States
0.39×1.00×9.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FamilySearch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FamilySearch audience
#·InterestCategoryAffinity×
0123andMeHealth11.59×
02ExxonMobilCars & Mobility10.64×
03Elderly careHealth10.24×
04Sustainable energyHome & Garden9.06×
05QVCMovies & TV7.25×
06Renewable energyBusiness & Career7.12×
07Weather forecastingHome & Garden6.97×
08Garden centreHome & Garden6.47×
09FedExBusiness & Career6.13×
10Discount storesShopping3.55×
11Mortgage loansBusiness & Career3.43×
12PinterestInternet & Social Media3.31×
13GeneticsKids & Family3.01×
14SubwayFood & Beverages2.71×
15IKEAHome & Garden2.58×
16Shopping mallsShopping2.58×
17AirbnbTravel & Leisure2.34×
18McDonald'sFood & Beverages2.28×
19FurnitureHome & Garden2.13×
20ReligionBusiness & Career2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FamilySearch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FamilySearch audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.84×
Family OrientationCONSERVATISM2.83×
PatriotismCONSERVATISM2.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FamilySearch audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Pet OwnershipJOY0.85×
Risk AppetiteTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FamilySearch have in United States?

FamilySearch has an estimated audience of 2,636,491 people in United States, concentrated in Utah and California.

02

What is the gender split and age of FamilySearch fans?

58.0% of FamilySearch fans are female, 42.0% are male, with an average age of 37.5 years.

03

Which brands do FamilySearch fans like most?

FamilySearch fans show strongest brand affinity for Sustainable energy (9.06×), FedEx (6.13×), and Renewable energy (7.12×) over the country average.

04

Where do FamilySearch fans live in United States?

FamilySearch fans in United States are most concentrated in Utah (reach ~200K), California (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do FamilySearch fans also like?

Beyond FamilySearch itself, the audience over-indexes on FedEx (6.13×), Renewable energy (7.12×), QVC (7.25×), and Pinterest (3.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Charity audiences in United States

See FamilySearch audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FamilySearch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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