Fred (footballer) Audience in Germany
Fred (footballer) has an estimated audience of 254,583 people in Germany. 42.9% are female, 57.1% are male, average age 45.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: S.L. Benfica, Panathinaikos F.C., Jennifer Love Hewitt, Satire, James Franco.
The average Fred (footballer) fan in Germany is 45.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include S.L. Benfica, Panathinaikos F.C., Jennifer Love Hewitt, with strongest over-indexing on S.L. Benfica (50.54× the country average). Demographically, the Fred (footballer) audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Convenience Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Fred (footballer) fans
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 45.7 |
| Estimated audience size | 254,583 |
Audience persona
The typical Fred (footballer) fan in Germany is more male, around 45.7 years old, with strong Convenience Orientation tendencies and a notable affinity for S.L. Benfica.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,610 | 1.3× |
| Bayern | 52,935 | 1.29× |
| Baden-Württemberg | 39,953 | 1.15× |
| Hessen | 29,463 | 1.52× |
| Niedersachsen | 22,663 | 0.92× |
| Berlin | 15,424 | 1.35× |
| Rheinland-Pfalz | 12,226 | 0.96× |
| Sachsen | 9,804 | 0.79× |
| Schleswig-Holstein | 7,631 | 0.83× |
| Hamburg | 6,766 | 1.18× |
| Brandenburg | 5,435 | 0.69× |
| Thüringen | 4,482 | 0.69× |
| Sachsen-Anhalt | 4,336 | 0.66× |
| Mecklenburg-Vorpommern | 2,962 | 0.61× |
| Saarland | 2,743 | 0.88× |
| Bremen | 2,579 | 1.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| S.L. Benfica | 50.54× | Sports |
| Panathinaikos F.C. | 111.11× | Sports |
| Jennifer Love Hewitt | 20× | Movies & TV |
| Satire | 8.32× | Literature |
| James Franco | 20× | Movies & TV |
| German television comedy | 8.62× | Movies & TV |
| Al Nassr FC | 14.57× | Sports |
| Xavi | 34.09× | Sports |
| Alex Ferguson | 48.91× | Sports |
| Rosario Dawson | 20× | Movies & TV |
| RTL Television | 4.5× | Movies & TV |
| Ronaldinho | 15.99× | Sports |
| SV Werder Bremen | 3.28× | Sports |
| Paul Walker | 10.1× | Movies & TV |
| FC Basel | 16.43× | Sports |
| TRT 1 | 9.24× | Movies & TV |
| Germany national football team | 4.16× | Sports |
| Beko | 15.14× | Technology & Electronics |
| Transfermarkt | 2.98× | Sports |
| Alexis Sánchez | 34.07× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.34 |
| Spirituality | BALANCE | 1.23 |
| DIY Mentality | THRILL | 1.17 |
| Patriotism | CONSERVATISM | 1.13 |
| Pet Ownership | JOY | 1.12 |
| Luxury Orientation | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| France | 7.9% |
| Brazil | 5.6% |
See Fred (footballer) audiences in other countries
More Soccer audiences in Germany
- FC Bayern Munich (33,449,372)
- Borussia Dortmund (28,454,755)
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Fred (footballer) have in Germany?
Fred (footballer) has an estimated audience of 254,583 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fred (footballer) fans?
42.9% of Fred (footballer) fans are female, 57.1% are male, with an average age of 45.7 years.
Which brands do Fred (footballer) fans like most?
Fred (footballer) fans show strongest brand affinity for S.L. Benfica (50.54×), Panathinaikos F.C. (111.11×), and Jennifer Love Hewitt (20×) over the country average.
Where do Fred (footballer) fans live in Germany?
Fred (footballer) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,610), Bayern (reach 52,935), and Baden-Württemberg (reach 39,953). These three regions account for the largest share of the active audience.
What other brands do Fred (footballer) fans also like?
Beyond Fred (footballer) itself, the audience over-indexes on Panathinaikos F.C. (111.11×), Jennifer Love Hewitt (20×), Satire (8.32×), and James Franco (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fred (footballer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.