Rascasse Audience Intelligence

Gloria Jean's Coffees Target Market in Germany

A data profile of the people who buy, follow and care about Gloria Jean's Coffees in Germany — modelled from more than twelve digital signal sources. Gloria Jean's Coffees has an estimated audience of 21,816 people in Germany.

#89among Restaurants in Germany#8033among Brand in Germany#3243in Food & Beverages

The average Gloria Jean's Coffees fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Fnac, Tim Hortons, Starbucks, with strongest over-indexing on Fnac (145.99× the country average).

Demographically, the Gloria Jean's Coffees audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gloria Jean's Coffees fan in Germany is more female, around 39.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Fnac.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Gloria Jean's Coffees profile in Germany.

Audience size
22K
in Germany
Gender
66.1%♀
33.9% male
Age
39.8
average years
Country rank
#70624
Brand in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gloria Jean's Coffees

66.1% are female, 33.9% are male, average age 39.8.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for Gloria Jean's Coffees audience in Germany
MetricValue
Female66.1%
Male33.9%
Average age39.8
Estimated audience size21,816
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Gloria Jean's Coffees audience in Germany
Age bracketShare%
16-1921%
20-2914%
30-3919%
40-4927%
50+19%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Gloria Jean's Coffees audience comes from Germany.

Worldwide audience distribution share by country for Gloria Jean's Coffees
CountryShare
Turkey32.1%
United States23.9%
Australia12.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gloria Jean's Coffees audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gloria Jean's Coffees customers by region in Germany
#RegionReachAffinity×
01Berlin~1K1.15×
02Bremen<1K1.13×
03Hamburg<1K1.03×
04Sachsen-Anhalt<1K1.02×
05Thüringen<1K1.01×
06Saarland<1K1.01×
07Brandenburg<1K0.99×
08Mecklenburg-Vorpommern<1K0.99×
09Hessen~2K0.98×
10Schleswig-Holstein<1K0.98×
11Rheinland-Pfalz~1K0.96×
12Sachsen~1K0.95×
13Niedersachsen~2K0.92×
14Bayern~3K0.90×
15Baden-Württemberg~3K0.90×
16Nordrhein-Westfalen~4K0.89×
Fig. 06

Affinity by region

Affinity by region — Gloria Jean's Coffees, Germany
0.89×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gloria Jean's Coffees audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gloria Jean's Coffees audience
#·InterestCategoryAffinity×
01Tim HortonsFood & Beverages157.08×
02FnacShopping145.99×
03Caribou CoffeeFood & Beverages107.07×
04Fabrizio CoronaMovies & TV86.93×
05RTV (Bangladesh)Movies & TV31.98×
06IllyFood & Beverages24.21×
07High School DxDMovies & TV23.13×
08Lynyrd SkynyrdMusic & Radio20.71×
09Astro (Malaysian satellite television)Movies & TV20.00×
10LavazzaFood & Beverages16.29×
11CaffeineFood & Beverages12.23×
12Rod StewartMusic & Radio12.10×
13McCaféFood & Beverages11.88×
14Jessica AlbaMovies & TV10.69×
15Christmas decorationHome & Garden9.93×
16StarbucksFood & Beverages9.16×
17NespressoFood & Beverages9.03×
18EspressoFood & Beverages6.72×
19CappuccinoFood & Beverages6.11×
20HugendubelShopping3.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gloria Jean's Coffees audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gloria Jean's Coffees audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.06×
Convenience OrientationPREMIUM1.91×
IndividualismJOY1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gloria Jean's Coffees audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.64×
Pet OwnershipJOY0.72×
Sports ActivityPOWER0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gloria Jean's Coffees's target market in Germany?

Gloria Jean's Coffees's target market in Germany covers an estimated 21,816 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gloria Jean's Coffees customers?

66.1% of the Gloria Jean's Coffees audience are female, 33.9% are male, with an average age of 39.8 years.

03

Which brands do Gloria Jean's Coffees fans like most?

Gloria Jean's Coffees fans show strongest brand affinity for Fnac (145.99×), Tim Hortons (157.08×), and Starbucks (9.16×) over the country average.

04

Where do Gloria Jean's Coffees fans live in Germany?

Gloria Jean's Coffees fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~4K), Bayern (reach ~3K), and Baden-Württemberg (reach ~3K). These three regions account for the largest share of the active audience.

05

What other brands do Gloria Jean's Coffees fans also like?

Beyond Gloria Jean's Coffees itself, the audience over-indexes on Tim Hortons (157.08×), Starbucks (9.16×), Fabrizio Corona (86.93×), and Caribou Coffee (107.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in Germany

See Gloria Jean's Coffees audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gloria Jean's Coffees. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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