Guardian angel Audience in Germany
Guardian angel has an estimated audience of 313,181 people in Germany. 76.3% are female, 23.7% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, Rossmann, Hakone, Kanagawa, Home Delivery, Home Office.
The average Guardian angel fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, Rossmann, Hakone, Kanagawa, with strongest over-indexing on Israel (6.41× the country average). Demographically, the Guardian angel audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Mindfulness, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party
Demographics of Guardian angel fans
| Metric | Value |
|---|---|
| Female | 76.3% |
| Male | 23.7% |
| Average age | 41.7 |
| Estimated audience size | 313,181 |
Audience persona
The typical Guardian angel fan in Germany is more female, around 41.7 years old, with strong Mindfulness tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 95,142 | 1.13× |
| Bayern | 78,770 | 1.28× |
| Baden-Württemberg | 62,691 | 1.2× |
| Niedersachsen | 43,444 | 1.17× |
| Hessen | 26,247 | 0.9× |
| Rheinland-Pfalz | 21,296 | 1.11× |
| Sachsen | 18,886 | 1× |
| Schleswig-Holstein | 14,914 | 1.08× |
| Brandenburg | 11,810 | 0.99× |
| Berlin | 11,452 | 0.67× |
| Thüringen | 10,591 | 1.08× |
| Sachsen-Anhalt | 9,581 | 0.96× |
| Hamburg | 6,986 | 0.81× |
| Mecklenburg-Vorpommern | 6,520 | 0.89× |
| Saarland | 5,071 | 1.08× |
| Bremen | 2,181 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 6.41× | Travel & Leisure |
| Rossmann | 2.08× | Shopping |
| Hakone, Kanagawa | 15.77× | Travel & Leisure |
| Home Delivery | 5.45× | Food & Beverages |
| Home Office | 2.15× | Business & Career |
| Knokke-Heist | 11.46× | Travel & Leisure |
| Time (magazine) | 3.02× | News |
| Artistic inspiration | 1.73× | Arts & Culture |
| Pillow | 1.98× | Home & Garden |
| Saving | 1.75× | Business & Career |
| Jack White | 2.25× | Movies & TV |
| Este, Veneto | 2.8× | Travel & Leisure |
| Wim Hof | 6.47× | Sports |
| Stradivarius | 1.52× | Shopping |
| Collectable | 1.52× | Kids & Family |
| Samanyolu Haber | 3.86× | Movies & TV |
| JibJab | 10.36× | Internet & Social Media |
| Mothercare | 1.53× | Kids & Family |
| Business English | 2.01× | Business & Career |
| Nationality | 2.1× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.43 |
| Pet Ownership | JOY | 1.94 |
| Spirituality | BALANCE | 1.84 |
| LGBTQ+ Identity | OPEN | 1.81 |
| Tradition | CONSERVATISM | 1.57 |
| Individualism | JOY | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.5% |
| Mexico | 7.5% |
| United Kingdom | 7.2% |
See Guardian angel audiences in other countries
More Politics & Society audiences in Germany
- Bundesagentur für Arbeit (8,888,790)
- Social Democratic Party of Germany (4,131,229)
- Bundestag (2,991,250)
- NATO (2,979,964)
- Bundeswehr (2,360,598)
Frequently asked questions
How many fans does Guardian angel have in Germany?
Guardian angel has an estimated audience of 313,181 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Guardian angel fans?
76.3% of Guardian angel fans are female, 23.7% are male, with an average age of 41.7 years.
Which brands do Guardian angel fans like most?
Guardian angel fans show strongest brand affinity for Israel (6.41×), Rossmann (2.08×), and Hakone, Kanagawa (15.77×) over the country average.
Where do Guardian angel fans live in Germany?
Guardian angel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 95,142), Bayern (reach 78,770), and Baden-Württemberg (reach 62,691). These three regions account for the largest share of the active audience.
What other brands do Guardian angel fans also like?
Beyond Guardian angel itself, the audience over-indexes on Rossmann (2.08×), Hakone, Kanagawa (15.77×), Home Delivery (5.45×), and Home Office (2.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Guardian angel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.