A data profile of the people who buy, follow and care about Guardian angel in Germany — modelled from more than twelve digital signal sources. Guardian angel has an estimated audience of 378,074 people in Germany.
The average Guardian angel fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Cameron Diaz, Alice Cooper (band), Margot Robbie, with strongest over-indexing on Cameron Diaz (15.77× the country average).
Demographically, the Guardian angel audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Guardian angel fan in Germany is more female, around 41.7 years old, with strong Mindfulness tendencies and a notable affinity for Cameron Diaz.
The key figures that characterise the Guardian angel profile in Germany.
76.3% are female, 23.7% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 76.3% |
| Male | 23.7% |
| Average age | 41.7 |
| Estimated audience size | 378,074 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 22% |
of the worldwide Guardian angel audience comes from Germany.
| Country | Share |
|---|---|
| United States | 31.9% |
| Italy | 16.6% |
| Mexico | 6.8% |
Where the Guardian angel audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~70K | 1.21× | |
| 02 | Baden-Württemberg | ~60K | 1.16× | |
| 03 | Saarland | ~5K | 1.15× | |
| 04 | Rheinland-Pfalz | ~20K | 1.13× | |
| 05 | Niedersachsen | ~40K | 1.12× | |
| 06 | Nordrhein-Westfalen | ~90K | 1.10× | |
| 07 | Thüringen | ~10K | 1.08× | |
| 08 | Schleswig-Holstein | ~10K | 1.06× | |
| 09 | Sachsen | ~20K | 1.00× | |
| 10 | Sachsen-Anhalt | ~10K | 1.00× | |
| 11 | Brandenburg | ~10K | 0.97× | |
| 12 | Hessen | ~30K | 0.94× | |
| 13 | Mecklenburg-Vorpommern | ~7K | 0.94× | |
| 14 | Hamburg | ~7K | 0.81× | |
| 15 | Bremen | ~2K | 0.76× | |
| 16 | Berlin | ~10K | 0.72× |
The strongest cross-interests of the Guardian angel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cameron Diaz | Movies & TV | 15.77× | ||
| 02 | Alice Cooper (band) | Music & Radio | 15.77× | ||
| 03 | R.E.M. | Music & Radio | 15.24× | ||
| 04 | Adriano Celentano | Music & Radio | 13.60× | ||
| 05 | Joe Bonamassa | Music & Radio | 13.12× | ||
| 06 | Procurement | Business & Career | 9.19× | ||
| 07 | Kurt Cobain | Music & Radio | 8.09× | ||
| 08 | Gianna Nannini | Music & Radio | 7.56× | ||
| 09 | Keira Knightley | Movies & TV | 7.48× | ||
| 10 | Natalie Portman | Movies & TV | 7.12× | ||
| 11 | Eurodance | Music & Radio | 6.60× | ||
| 12 | Jack White | Movies & TV | 6.06× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 5.67× | ||
| 14 | Andy Borg | Music & Radio | 5.58× | ||
| 15 | Margot Robbie | Movies & TV | 5.54× | ||
| 16 | Gift card | Shopping | 4.86× | ||
| 17 | Andrea Berg | Music & Radio | 4.24× | ||
| 18 | Tagesschau | Movies & TV | 2.14× | ||
| 19 | Netto Marken-Discount | Shopping | 2.00× | ||
| 20 | Müller (company) | Food & Beverages | 1.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.11× | |
| Spirituality | BALANCE | 2.52× | |
| Individualism | JOY | 2.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.52× | |
| Sustainability | BALANCE | 0.61× | |
| Sports Activity | POWER | 0.67× |
Guardian angel has an estimated audience of 378,074 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
76.3% of Guardian angel fans are female, 23.7% are male, with an average age of 41.7 years.
Guardian angel fans show strongest brand affinity for Cameron Diaz (15.77×), Alice Cooper (band) (15.77×), and Margot Robbie (5.54×) over the country average.
Guardian angel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Guardian angel itself, the audience over-indexes on Alice Cooper (band) (15.77×), Margot Robbie (5.54×), Keira Knightley (7.48×), and Gift card (4.86×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Guardian angel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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