A data profile of the people who buy, follow and care about Guardian angel in United States — modelled from more than twelve digital signal sources. Guardian angel has an estimated audience of 2,503,777 people in United States.
The average Guardian angel fan in United States is 44.8 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Britney Spears, Microwave oven, Dollar General, with strongest over-indexing on Britney Spears (2.95× the country average).
Demographically, the Guardian angel audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Guardian angel fan in United States is more female, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Britney Spears.
The key figures that characterise the Guardian angel profile in United States.
78.0% are female, 22.0% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 78.0% |
| Male | 22.0% |
| Average age | 44.8 |
| Estimated audience size | 2,503,777 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 11% | |
| 30-39 | 16% | |
| 40-49 | 26% | |
| 50+ | 35% |
Where the Guardian angel audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~40K | 2.12× | |
| 02 | Minnesota | ~60K | 1.76× | |
| 03 | Missouri | ~60K | 1.40× | |
| 04 | New York | ~200K | 1.38× | |
| 05 | Massachusetts | ~60K | 1.23× | |
| 06 | Colorado | ~50K | 1.23× | |
| 07 | New Mexico | ~20K | 1.22× | |
| 08 | Nebraska | ~10K | 1.17× | |
| 09 | Ohio | ~90K | 1.15× | |
| 10 | North Carolina | ~80K | 1.10× | |
| 11 | Louisiana | ~40K | 1.10× | |
| 12 | Nevada | ~30K | 1.10× | |
| 13 | Connecticut | ~30K | 1.06× | |
| 14 | New Hampshire | ~10K | 1.06× | |
| 15 | Illinois | ~90K | 1.05× | |
| 16 | New Jersey | ~70K | 1.04× | |
| 17 | North Dakota | ~5K | 1.03× | |
| 18 | California | ~300K | 1.01× | |
| 19 | Pennsylvania | ~80K | 0.98× | |
| 20 | Washington, District of Columbia | ~7K | 0.96× | |
| 21 | Texas | ~200K | 0.95× | |
| 22 | Indiana | ~40K | 0.95× | |
| 23 | Delaware | ~7K | 0.95× | |
| 24 | Michigan | ~60K | 0.94× | |
| 25 | Alabama | ~30K | 0.94× | |
| 26 | Arizona | ~50K | 0.93× | |
| 27 | Kentucky | ~30K | 0.93× | |
| 28 | Arkansas | ~20K | 0.92× | |
| 29 | Iowa | ~20K | 0.92× | |
| 30 | Kansas | ~20K | 0.92× | |
| 31 | Vermont | ~4K | 0.92× | |
| 32 | Idaho | ~10K | 0.91× | |
| 33 | Alaska | ~5K | 0.91× | |
| 34 | Maine | ~8K | 0.90× | |
| 35 | Oklahoma | ~20K | 0.89× | |
| 36 | West Virginia | ~10K | 0.89× | |
| 37 | Hawaii | ~10K | 0.89× | |
| 38 | South Dakota | ~5K | 0.89× | |
| 39 | Wisconsin | ~30K | 0.87× | |
| 40 | Rhode Island | ~7K | 0.87× | |
| 41 | Maryland | ~40K | 0.86× | |
| 42 | Virginia | ~50K | 0.85× | |
| 43 | South Carolina | ~30K | 0.85× | |
| 44 | Oregon | ~20K | 0.85× | |
| 45 | Florida | ~100K | 0.84× | |
| 46 | Tennessee | ~40K | 0.84× | |
| 47 | Washington | ~40K | 0.84× | |
| 48 | Montana | ~6K | 0.84× | |
| 49 | Georgia | ~60K | 0.79× | |
| 50 | Utah | ~20K | 0.72× |
The strongest cross-interests of the Guardian angel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Berlin Wall | Travel & Leisure | 5.16× | ||
| 02 | Web server | Technology & Electronics | 3.79× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 3.40× | ||
| 04 | Microwave oven | Home & Garden | 3.23× | ||
| 05 | Hypermarket | Shopping | 3.18× | ||
| 06 | Drudge Report | Sports | 3.00× | ||
| 07 | Britney Spears | Music & Radio | 2.95× | ||
| 08 | Fanatics | Fashion & Accessoires | 2.92× | ||
| 09 | Nostalgia | Home & Garden | 2.27× | ||
| 10 | Detroit Tigers | Sports | 2.24× | ||
| 11 | Discount stores | Shopping | 2.20× | ||
| 12 | Genetics | Kids & Family | 2.16× | ||
| 13 | Pharmacy | Business & Career | 2.15× | ||
| 14 | Charitable organization | Politics & Society | 2.01× | ||
| 15 | Tradition | Politics & Society | 1.95× | ||
| 16 | Pizza Hut | Food & Beverages | 1.85× | ||
| 17 | Dollar General | Shopping | 1.79× | ||
| 18 | Shopping malls | Shopping | 1.60× | ||
| 19 | Texas Roadhouse | Food & Beverages | 1.59× | ||
| 20 | Nonprofit organization | Politics & Society | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.13× | |
| Spirituality | BALANCE | 1.81× | |
| Community Orientation | OPEN | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.53× | |
| Early Adopter Mentality | POWER | 0.64× | |
| Design Affinity | PREMIUM | 0.67× |
Guardian angel has an estimated audience of 2,503,777 people in United States, concentrated in California and Texas.
78.0% of Guardian angel fans are female, 22.0% are male, with an average age of 44.8 years.
Guardian angel fans show strongest brand affinity for Britney Spears (2.95×), Microwave oven (3.23×), and Dollar General (1.79×) over the country average.
Guardian angel fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Guardian angel itself, the audience over-indexes on Microwave oven (3.23×), Dollar General (1.79×), Nostalgia (2.27×), and Pizza Hut (1.85×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Guardian angel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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