HeyMoritz Audience in Germany
HeyMoritz has an estimated audience of 230,161 people in Germany. 71.1% are female, 28.9% are male, average age 21.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Henley shirt, Time (magazine), Headhunters (film), Combat sport, Loincloth.
The average HeyMoritz fan in Germany is 21.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Henley shirt, Time (magazine), Headhunters (film), with strongest over-indexing on Henley shirt (30.09× the country average). Demographically, the HeyMoritz audience skews more female with an average age of 21.8, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Person · Subtype: Social media influencer
Demographics of HeyMoritz fans
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 21.8 |
| Estimated audience size | 230,161 |
Audience persona
The typical HeyMoritz fan in Germany is more female, around 21.8 years old, with strong Patriotism tendencies and a notable affinity for Henley shirt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,848 | 1.21× |
| Bayern | 42,986 | 1.18× |
| Baden-Württemberg | 38,268 | 1.24× |
| Niedersachsen | 26,002 | 1.18× |
| Hessen | 14,513 | 0.84× |
| Sachsen | 13,574 | 1.22× |
| Rheinland-Pfalz | 10,688 | 0.94× |
| Schleswig-Holstein | 9,191 | 1.13× |
| Berlin | 7,508 | 0.74× |
| Brandenburg | 7,095 | 1.01× |
| Thüringen | 5,489 | 0.95× |
| Sachsen-Anhalt | 4,973 | 0.85× |
| Hamburg | 4,773 | 0.93× |
| Mecklenburg-Vorpommern | 4,485 | 1.04× |
| Saarland | 2,422 | 0.87× |
| Bremen | 1,270 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Henley shirt | 30.09× | Fashion & Accessoires |
| Time (magazine) | 9.57× | News |
| Headhunters (film) | 20× | Movies & TV |
| Combat sport | 4.1× | Sports |
| Loincloth | 7.91× | Fashion & Accessoires |
| Progressive rock | 3.72× | Music & Radio |
| Home Office | 1.95× | Business & Career |
| Annie Hall | 16.95× | Movies & TV |
| Racing | 2.77× | Cars & Mobility |
| Mido (footballer) | 7.65× | Sports |
| Mohamed Salah | 3.92× | Sports |
| Jalebi | 13.72× | Food & Beverages |
| Turner & Hooch | 20× | Movies & TV |
| Stradivarius | 1.56× | Shopping |
| Handmade Gifts | 1.96× | Kids & Family |
| Japanese domestic market | 4.34× | Politics & Society |
| Personalised Gifts | 1.69× | Home & Garden |
| Bank account | 2.37× | Business & Career |
| Building insulation | 3.11× | Home & Garden |
| Buddy – The Buddy Holly Story | 3.31× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.43 |
| Individualism | JOY | 1.35 |
| Extroversion | THRILL | 1.24 |
| Early Adopter Mentality | POWER | 1.2 |
| LGBTQ+ Identity | OPEN | 1.17 |
| Luxury Orientation | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.4% |
| Austria | 7.1% |
| Switzerland | 6.2% |
See HeyMoritz audiences in other countries
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Frequently asked questions
How many fans does HeyMoritz have in Germany?
HeyMoritz has an estimated audience of 230,161 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of HeyMoritz fans?
71.1% of HeyMoritz fans are female, 28.9% are male, with an average age of 21.8 years.
Which brands do HeyMoritz fans like most?
HeyMoritz fans show strongest brand affinity for Henley shirt (30.09×), Time (magazine) (9.57×), and Headhunters (film) (20×) over the country average.
Where do HeyMoritz fans live in Germany?
HeyMoritz fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,848), Bayern (reach 42,986), and Baden-Württemberg (reach 38,268). These three regions account for the largest share of the active audience.
What other brands do HeyMoritz fans also like?
Beyond HeyMoritz itself, the audience over-indexes on Time (magazine) (9.57×), Headhunters (film) (20×), Combat sport (4.1×), and Loincloth (7.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for HeyMoritz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.