Hostelworld Audience in Germany
Hostelworld has an estimated audience of 135,879 people in Germany. 75.0% are female, 25.0% are male, average age 26.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Home construction, Progressive rock, Natural rubber, Business English.
The average Hostelworld fan in Germany is 26.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Home construction, Progressive rock, with strongest over-indexing on Dog breed (2.31× the country average). Demographically, the Hostelworld audience skews more female with an average age of 26.4, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Website / Newspaper / Magazine
Demographics of Hostelworld fans
| Metric | Value |
|---|---|
| Female | 75.0% |
| Male | 25.0% |
| Average age | 26.4 |
| Estimated audience size | 135,879 |
Audience persona
The typical Hostelworld fan in Germany is more female, around 26.4 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 53,589 | 1.07× |
| Bayern | 47,435 | 1.29× |
| Baden-Württemberg | 40,050 | 1.28× |
| Berlin | 25,119 | 2.45× |
| Hessen | 20,029 | 1.15× |
| Niedersachsen | 16,640 | 0.75× |
| Sachsen | 10,416 | 0.93× |
| Rheinland-Pfalz | 8,892 | 0.77× |
| Hamburg | 8,244 | 1.59× |
| Schleswig-Holstein | 6,513 | 0.79× |
| Brandenburg | 4,342 | 0.61× |
| Thüringen | 3,606 | 0.62× |
| Sachsen-Anhalt | 3,114 | 0.52× |
| Bremen | 2,287 | 1.17× |
| Mecklenburg-Vorpommern | 2,134 | 0.49× |
| Saarland | 1,459 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.31× | Pets & Animals |
| Home construction | 1.95× | Home & Garden |
| Progressive rock | 2.26× | Music & Radio |
| Natural rubber | 2.68× | Cars & Mobility |
| Business English | 2.26× | Business & Career |
| Commercial mortgage | 1.59× | Business & Career |
| Oliver Kahn | 2.81× | Sports |
| Roaming | 2.06× | Technology & Electronics |
| Catania | 4.42× | Travel & Leisure |
| Cachorro | 1.7× | Pets & Animals |
| Paul Dano | 2.24× | Movies & TV |
| Japanese domestic market | 2.14× | Politics & Society |
| IS (Infinite Stratos) | 1.86× | Literature |
| Opposition (politics) | 2.45× | Politics & Society |
| Cacciucco | 8.5× | Food & Beverages |
| Lindsey Shaw | 3.49× | Movies & TV |
| Bull riding | 2.51× | Sports |
| Hebe | 1.79× | Home & Garden |
| Intrusion prevention system | 2.51× | Technology & Electronics |
| MS Mode | 2.32× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.41 |
| Pet Ownership | JOY | 2.12 |
| Mindfulness | BALANCE | 2.07 |
| Travelling | THRILL | 2.03 |
| Urban Lifestyle | OPEN | 1.88 |
| Sports Activity | POWER | 1.85 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 12.3% |
| United States | 8.7% |
| Italy | 8.3% |
See Hostelworld audiences in other countries
More Travel & Leisure audiences in Germany
- TikTok (26,168,913)
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- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Hostelworld have in Germany?
Hostelworld has an estimated audience of 135,879 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hostelworld fans?
75.0% of Hostelworld fans are female, 25.0% are male, with an average age of 26.4 years.
Which brands do Hostelworld fans like most?
Hostelworld fans show strongest brand affinity for Dog breed (2.31×), Home construction (1.95×), and Progressive rock (2.26×) over the country average.
Where do Hostelworld fans live in Germany?
Hostelworld fans in Germany are most concentrated in Nordrhein-Westfalen (reach 53,589), Bayern (reach 47,435), and Baden-Württemberg (reach 40,050). These three regions account for the largest share of the active audience.
What other brands do Hostelworld fans also like?
Beyond Hostelworld itself, the audience over-indexes on Home construction (1.95×), Progressive rock (2.26×), Natural rubber (2.68×), and Business English (2.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hostelworld. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.