Rascasse Audience Intelligence

Idee Creativmarkt Target Market in Germany

A data profile of the people who buy, follow and care about Idee Creativmarkt in Germany — modelled from more than twelve digital signal sources. Idee Creativmarkt has an estimated audience of 1,820,805 people in Germany.

#452among Brand in Germany#282in Home & Garden

The average Idee Creativmarkt fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ornamental plant, IKEA, Kitchen, with strongest over-indexing on Ornamental plant (5.45× the country average).

Demographically, the Idee Creativmarkt audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Idee Creativmarkt fan in Germany is more female, around 40.3 years old, with strong Design Affinity tendencies and a notable affinity for Ornamental plant.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Idee Creativmarkt profile in Germany.

Audience size
1.8M
in Germany
Gender
66.4%♀
33.6% male
Age
40.3
average years
Country rank
#3701
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Idee Creativmarkt

66.4% are female, 33.6% are male, average age 40.3.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for Idee Creativmarkt audience in Germany
MetricValue
Female66.4%
Male33.6%
Average age40.3
Estimated audience size1,820,805
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Idee Creativmarkt audience in Germany
Age bracketShare%
16-1915%
20-2920%
30-3922%
40-4924%
50+19%
Fig. 04

Worldwide distribution

98.8%

of the worldwide Idee Creativmarkt audience comes from Germany.

Worldwide audience distribution share by country for Idee Creativmarkt
CountryShare
Germany98.8%
United States0.2%
Netherlands0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Idee Creativmarkt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Idee Creativmarkt customers by region in Germany
#RegionReachAffinity×
01Bremen~40K2.85×
02Berlin~200K2.46×
03Hamburg~70K1.89×
04Sachsen~100K1.51×
05Baden-Württemberg~200K1.02×
06Hessen~100K0.97×
07Nordrhein-Westfalen~400K0.94×
08Bayern~300K0.91×
09Schleswig-Holstein~60K0.91×
10Niedersachsen~100K0.87×
11Thüringen~30K0.56×
12Rheinland-Pfalz~50K0.52×
13Brandenburg~30K0.48×
14Sachsen-Anhalt~20K0.39×
15Saarland~8K0.36×
16Mecklenburg-Vorpommern~10K0.31×
Fig. 06

Affinity by region

Affinity by region — Idee Creativmarkt, Germany
0.31×1.00×2.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Idee Creativmarkt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Idee Creativmarkt audience
#·InterestCategoryAffinity×
01Ornamental plantHome & Garden5.45×
02MattressHome & Garden4.74×
03Dua LipaMusic & Radio4.18×
04PillowHome & Garden3.74×
05Starter homeHome & Garden3.21×
06HouseplantHome & Garden3.15×
07Bedroom furnitureHome & Garden3.02×
08KitchenHome & Garden2.95×
09KitchenwareHome & Garden2.55×
10IKEAHome & Garden2.36×
11C&AShopping2.08×
12NatureHome & Garden2.05×
13VacationsTravel & Leisure2.05×
14HermèsFashion & Accessoires1.86×
15FamilyKids & Family1.84×
16Home improvementHome & Garden1.73×
17AirbnbTravel & Leisure1.67×
18DeichmannShopping1.65×
19Do it yourself (DIY)Home & Garden1.62×
20H&MShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Idee Creativmarkt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Idee Creativmarkt audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.14×
Quality AwarenessPREMIUM1.82×
SustainabilityBALANCE1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Idee Creativmarkt audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.93×
Career OrientationPOWER0.97×
Need for SecurityCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Idee Creativmarkt's target market in Germany?

Idee Creativmarkt's target market in Germany covers an estimated 1,820,805 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Idee Creativmarkt customers?

66.4% of the Idee Creativmarkt audience are female, 33.6% are male, with an average age of 40.3 years.

03

Which brands do Idee Creativmarkt fans like most?

Idee Creativmarkt fans show strongest brand affinity for Ornamental plant (5.45×), IKEA (2.36×), and Kitchen (2.95×) over the country average.

04

Where do Idee Creativmarkt fans live in Germany?

Idee Creativmarkt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Idee Creativmarkt fans also like?

Beyond Idee Creativmarkt itself, the audience over-indexes on IKEA (2.36×), Kitchen (2.95×), Mattress (4.74×), and Nature (2.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Idee Creativmarkt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Idee Creativmarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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