A data profile of the people who buy, follow and care about Ilka Bessin in Germany — modelled from more than twelve digital signal sources. Ilka Bessin has an estimated audience of 551,961 people in Germany.
The average Ilka Bessin fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Michael Patrick Kelly, Roland Kaiser, Hape Kerkeling, with strongest over-indexing on Michael Patrick Kelly (9.41× the country average).
Demographically, the Ilka Bessin audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ilka Bessin fan in Germany is more female, around 37.6 years old, with strong Family Orientation tendencies and a notable affinity for Michael Patrick Kelly.
The key figures that characterise the Ilka Bessin profile in Germany.
80.0% are female, 20.0% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 80.0% |
| Male | 20.0% |
| Average age | 37.6 |
| Estimated audience size | 551,961 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 24% | |
| 40-49 | 24% | |
| 50+ | 11% |
of the worldwide Ilka Bessin audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 92.8% |
| Austria | 3.9% |
| Switzerland | 2.8% |
Where the Ilka Bessin audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~30K | 1.64× | |
| 02 | Sachsen-Anhalt | ~20K | 1.47× | |
| 03 | Mecklenburg-Vorpommern | ~10K | 1.28× | |
| 04 | Sachsen | ~30K | 1.26× | |
| 05 | Thüringen | ~20K | 1.25× | |
| 06 | Niedersachsen | ~50K | 1.02× | |
| 07 | Schleswig-Holstein | ~20K | 0.99× | |
| 08 | Berlin | ~20K | 0.97× | |
| 09 | Nordrhein-Westfalen | ~100K | 0.91× | |
| 10 | Rheinland-Pfalz | ~20K | 0.83× | |
| 11 | Saarland | ~5K | 0.83× | |
| 12 | Bremen | ~3K | 0.74× | |
| 13 | Hessen | ~30K | 0.72× | |
| 14 | Baden-Württemberg | ~50K | 0.71× | |
| 15 | Hamburg | ~9K | 0.71× | |
| 16 | Bayern | ~60K | 0.70× |
The strongest cross-interests of the Ilka Bessin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michael Patrick Kelly | Music & Radio | 9.41× | ||
| 02 | ZDF-Fernsehgarten | Movies & TV | 7.45× | ||
| 03 | Hape Kerkeling | Movies & TV | 7.29× | ||
| 04 | Matthias Reim | Music & Radio | 7.16× | ||
| 05 | Maite Kelly | Music & Radio | 5.55× | ||
| 06 | Scooby-Doo | Movies & TV | 5.40× | ||
| 07 | Giovanni Zarrella | Music & Radio | 5.27× | ||
| 08 | Boris Becker | Sports | 5.26× | ||
| 09 | Udo Jürgens | Music & Radio | 5.08× | ||
| 10 | Sarah Connor | Music & Radio | 5.05× | ||
| 11 | Roland Kaiser | Music & Radio | 4.69× | ||
| 12 | Andy Borg | Music & Radio | 4.60× | ||
| 13 | Beatrice Egli | Music & Radio | 4.09× | ||
| 14 | Gute Zeiten, schlechte Zeiten | Movies & TV | 3.82× | ||
| 15 | QVC | Movies & TV | 3.49× | ||
| 16 | Deichmann | Shopping | 3.23× | ||
| 17 | Let's Dance (German TV series) | Movies & TV | 3.12× | ||
| 18 | Schlager music | Music & Radio | 2.96× | ||
| 19 | Helene Fischer | Music & Radio | 2.94× | ||
| 20 | Tagesschau | Movies & TV | 1.92× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.44× | |
| Community Orientation | OPEN | 1.27× | |
| Mindfulness | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.65× | |
| Design Affinity | PREMIUM | 0.72× | |
| Sustainability | BALANCE | 0.74× |
Ilka Bessin has an estimated audience of 551,961 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
80.0% of Ilka Bessin fans are female, 20.0% are male, with an average age of 37.6 years.
Ilka Bessin fans show strongest brand affinity for Michael Patrick Kelly (9.41×), Roland Kaiser (4.69×), and Hape Kerkeling (7.29×) over the country average.
Ilka Bessin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Niedersachsen (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Ilka Bessin itself, the audience over-indexes on Roland Kaiser (4.69×), Hape Kerkeling (7.29×), Sarah Connor (5.05×), and Deichmann (3.23×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Ilka Bessin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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