Rascasse Audience Intelligence

IMM (Singapore) Audience in Germany

A data profile of the people who buy, follow and care about IMM (Singapore) in Germany — modelled from more than twelve digital signal sources. IMM (Singapore) has an estimated audience of 242,856 people in Germany.

#92among Shopping mall in Germany#1956among POI in Germany#443in Shopping

The average IMM (Singapore) fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Content marketing, Shawl, Makeup brush, with strongest over-indexing on Content marketing (2.2× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 16 regions tracked by Rascasse.

The typical IMM (Singapore) fan in Germany is more female, around 42.6 years old, with a notable affinity for Content marketing.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the IMM (Singapore) profile in Germany.

Audience size
243K
in Germany
Gender
61.7%♀
38.3% male
Age
42.6
average years
Country rank
#20046
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of IMM (Singapore) fans

61.7% are female, 38.3% are male, average age 42.6.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for IMM (Singapore) audience in Germany
MetricValue
Female61.7%
Male38.3%
Average age42.6
Estimated audience size242,856
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the IMM (Singapore) audience in Germany
Age bracketShare%
16-197%
20-2918%
30-3928%
40-4926%
50+21%
Fig. 04

Worldwide distribution

19.2%

of the worldwide IMM (Singapore) audience comes from Germany.

Worldwide audience distribution share by country for IMM (Singapore)
CountryShare
Italy27.7%
Germany19.2%
United States13.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the IMM (Singapore) audience in Germany is strongest.

Fig. 05

Top regions by affinity

IMM (Singapore) fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~80K1.55×
02Baden-Württemberg~50K1.51×
03Hessen~30K1.50×
04Rheinland-Pfalz~20K1.30×
05Berlin~10K1.25×
06Bayern~50K1.24×
07Hamburg~7K1.24×
08Schleswig-Holstein~9K1.01×
09Niedersachsen~20K0.95×
10Bremen~2K0.87×
11Brandenburg~6K0.82×
12Sachsen~9K0.75×
13Saarland~2K0.70×
14Mecklenburg-Vorpommern~3K0.69×
15Sachsen-Anhalt~4K0.61×
16Thüringen~4K0.61×
Fig. 06

Affinity by region

Affinity by region — IMM (Singapore), Germany
0.61×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the IMM (Singapore) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for IMM (Singapore) audience
#·InterestCategoryAffinity×
01NBA on ESPNSports2.34×
02Content marketingBusiness & Career2.20×
03Marks & SpencerShopping2.09×
04ShawlFashion & Accessoires1.85×
05Bigg BossMovies & TV1.61×
06Halloween Horror NightsMovies & TV1.58×
07Makeup brushBeauty & Wellness1.55×
08forex traderBusiness & Career1.55×
09EA SportsGames1.50×
Section 06

Frequently asked questions

01

How many fans does IMM (Singapore) have in Germany?

IMM (Singapore) has an estimated audience of 242,856 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of IMM (Singapore) fans?

61.7% of IMM (Singapore) fans are female, 38.3% are male, with an average age of 42.6 years.

03

Which brands do IMM (Singapore) fans like most?

IMM (Singapore) fans show strongest brand affinity for Content marketing (2.2×), Shawl (1.85×), and Makeup brush (1.55×) over the country average.

04

Where do IMM (Singapore) fans live in Germany?

IMM (Singapore) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Baden-Württemberg (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do IMM (Singapore) fans also like?

Beyond IMM (Singapore) itself, the audience over-indexes on Shawl (1.85×), Makeup brush (1.55×), forex trader (1.55×), and EA Sports (1.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See IMM (Singapore) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for IMM (Singapore). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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