IMM (Singapore) Audience in Germany
IMM (Singapore) has an estimated audience of 237,225 people in Germany. 61.7% are female, 38.3% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Skirt, Content marketing, forex trader, EA Sports, Halloween Horror Nights.
The average IMM (Singapore) fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Skirt, Content marketing, forex trader, with strongest over-indexing on Skirt (1.64× the country average). Compared to the country baseline, this audience shows distinctive patterns across 8 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of IMM (Singapore) fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 42.6 |
| Estimated audience size | 237,225 |
Audience persona
The typical IMM (Singapore) fan in Germany is more female, around 42.6 years old, with a notable affinity for Skirt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 82,243 | 1.58× |
| Baden-Württemberg | 50,212 | 1.55× |
| Bayern | 48,974 | 1.28× |
| Hessen | 27,617 | 1.53× |
| Niedersachsen | 21,506 | 0.93× |
| Rheinland-Pfalz | 15,668 | 1.32× |
| Berlin | 14,097 | 1.33× |
| Schleswig-Holstein | 8,572 | 1.01× |
| Sachsen | 8,333 | 0.72× |
| Hamburg | 6,791 | 1.27× |
| Brandenburg | 5,815 | 0.79× |
| Sachsen-Anhalt | 2,724 | 0.44× |
| Mecklenburg-Vorpommern | 2,697 | 0.6× |
| Thüringen | 2,645 | 0.44× |
| Bremen | 1,509 | 0.74× |
| Saarland | 1,375 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Skirt | 1.64× | Fashion & Accessoires |
| Content marketing | 1.53× | Business & Career |
| forex trader | 1.94× | Business & Career |
| EA Sports | 1.66× | Games |
| Halloween Horror Nights | 1.85× | Movies & TV |
| Bigg Boss | 1.86× | Movies & TV |
| NBA on ESPN | 2.96× | Sports |
| Marks & Spencer | 2.65× | Shopping |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 27.8% |
| Germany | 19.2% |
| United States | 13.1% |
See IMM (Singapore) audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does IMM (Singapore) have in Germany?
IMM (Singapore) has an estimated audience of 237,225 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of IMM (Singapore) fans?
61.7% of IMM (Singapore) fans are female, 38.3% are male, with an average age of 42.6 years.
Which brands do IMM (Singapore) fans like most?
IMM (Singapore) fans show strongest brand affinity for Skirt (1.64×), Content marketing (1.53×), and forex trader (1.94×) over the country average.
Where do IMM (Singapore) fans live in Germany?
IMM (Singapore) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 82,243), Baden-Württemberg (reach 50,212), and Bayern (reach 48,974). These three regions account for the largest share of the active audience.
What other brands do IMM (Singapore) fans also like?
Beyond IMM (Singapore) itself, the audience over-indexes on Content marketing (1.53×), forex trader (1.94×), EA Sports (1.66×), and Halloween Horror Nights (1.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for IMM (Singapore). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.