IMM (Singapore) Audience in Germany
IMM (Singapore) has an estimated audience of 237,225 people in Germany. 61.7% are female, 38.3% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Vidyut Jamwal, Giallo.
The average IMM (Singapore) fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Vidyut Jamwal, Giallo, with strongest over-indexing on Vidyut Jamwal (1.94× the country average). Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of IMM (Singapore) fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 42.6 |
| Estimated audience size | 237,225 |
Audience persona
The typical IMM (Singapore) fan in Germany is more female, around 42.6 years old, with a notable affinity for Vidyut Jamwal.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 82,242 | 1.58× |
| Baden-Württemberg | 50,211 | 1.55× |
| Bayern | 48,973 | 1.28× |
| Hessen | 27,616 | 1.53× |
| Niedersachsen | 21,506 | 0.93× |
| Rheinland-Pfalz | 15,667 | 1.32× |
| Berlin | 14,097 | 1.33× |
| Schleswig-Holstein | 8,571 | 1.01× |
| Sachsen | 8,332 | 0.72× |
| Hamburg | 6,790 | 1.27× |
| Brandenburg | 5,814 | 0.79× |
| Sachsen-Anhalt | 2,724 | 0.44× |
| Mecklenburg-Vorpommern | 2,697 | 0.6× |
| Thüringen | 2,644 | 0.44× |
| Bremen | 1,509 | 0.74× |
| Saarland | 1,374 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vidyut Jamwal | 1.94× | Movies & TV |
| Giallo | 1.66× | Movies & TV |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 27.8% |
| Germany | 19.2% |
| United States | 13.1% |
See IMM (Singapore) audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
How to read this data
Audience size is the estimated number of people in Germany who actively search for IMM (Singapore). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.