Japanese Garden (Houston) Audience in Germany

Japanese Garden (Houston) has an estimated audience of 263,475 people in Germany. 57.0% are female, 43.0% are male, average age 42.4. Top brand affinities: Sustainable packaging, Jotex, Bonsai, Vibram FiveFingers, Tagesschau.

Top brand affinities include Sustainable packaging, Jotex, Bonsai, with strongest over-indexing on Sustainable packaging (26.76× the country average). Demographically, the Japanese Garden (Houston) audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality.

Category: Travel & Leisure · Type: POI · Subtype: Park

Demographics of Japanese Garden (Houston) fans

Demographic split for Japanese Garden (Houston) audience in Germany
MetricValue
Female57.0%
Male43.0%
Average age42.4
Estimated audience size263,475

Audience persona

The typical Japanese Garden (Houston) fan in Germany is more female, around 42.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sustainable packaging.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Japanese Garden (Houston) audience
BrandAffinityCategory
Sustainable packaging26.76×Shopping
Jotex26.79×Shopping
Bonsai6.56×Home & Garden
Vibram FiveFingers33.92×Fashion & Accessoires
Tagesschau2.11×Movies & TV
Floristry6.7×Home & Garden
Houseplant3.69×Home & Garden
Ornamental plant2.92×Home & Garden
New Amsterdam10.33×Movies & TV
Tex-Mex17.27×Food & Beverages
Hygiene2.25×Beauty & Wellness
North Rhine-Westphalia1.79×Travel & Leisure
Transfermarkt1.85×Sports
Once upon a time10.47×Movies & TV
Storm of Love2.49×Movies & TV
Real property2.93×Home & Garden
Vacations1.78×Travel & Leisure
Hundeurlaub5.16×Pets & Animals
Outer Banks26.5×Travel & Leisure
Canada1.94×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Japanese Garden (Houston) audience
TraitClusterScore
Urban LifestyleOPEN4.58
DIY MentalityTHRILL1.39
Pet OwnershipJOY1.32
IndulgenceJOY1.3
ExtroversionTHRILL1.29
Early Adopter MentalityPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Japanese Garden (Houston)
CountryShare
United States37.8%
Japan18.0%
Germany6.6%

See Japanese Garden (Houston) audiences in other countries

More Park audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Japanese Garden (Houston). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.