A data profile of the people who buy, follow and care about Japanese Garden (Houston) in Germany — modelled from more than twelve digital signal sources. Japanese Garden (Houston) has an estimated audience of 261,515 people in Germany.
The average Japanese Garden (Houston) fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Floristry, Sustainable packaging, Bonsai, with strongest over-indexing on Floristry (8.24× the country average).
Demographically, the Japanese Garden (Houston) audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Japanese Garden (Houston) fan in Germany is balanced, around 40.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Floristry.
The key figures that characterise the Japanese Garden (Houston) profile in Germany.
53.7% are female, 46.3% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 40.0 |
| Estimated audience size | 261,515 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 20% |
of the worldwide Japanese Garden (Houston) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 35.9% |
| Japan | 18.9% |
| Germany | 6.7% |
Where the Japanese Garden (Houston) audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~200K | 8.98× | |
| 02 | Bayern | ~60K | 1.53× | |
| 03 | Rheinland-Pfalz | ~10K | 1.12× | |
| 04 | Bremen | ~2K | 0.89× | |
| 05 | Mecklenburg-Vorpommern | ~4K | 0.87× | |
| 06 | Saarland | ~3K | 0.87× | |
| 07 | Sachsen-Anhalt | ~5K | 0.82× | |
| 08 | Thüringen | ~5K | 0.80× | |
| 09 | Hamburg | ~4K | 0.77× | |
| 10 | Brandenburg | ~6K | 0.75× | |
| 11 | Schleswig-Holstein | ~6K | 0.72× | |
| 12 | Berlin | ~7K | 0.70× | |
| 13 | Sachsen | ~8K | 0.65× | |
| 14 | Hessen | ~10K | 0.60× | |
| 15 | Baden-Württemberg | ~20K | 0.53× | |
| 16 | Niedersachsen | ~10K | 0.53× |
The strongest cross-interests of the Japanese Garden (Houston) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Urban Gardening | Home & Garden | 43.80× | ||
| 02 | Sustainable packaging | Shopping | 25.13× | ||
| 03 | Vibram FiveFingers | Fashion & Accessoires | 25.03× | ||
| 04 | Tex-Mex | Food & Beverages | 14.19× | ||
| 05 | Once upon a time | Movies & TV | 10.63× | ||
| 06 | New Amsterdam | Movies & TV | 10.52× | ||
| 07 | Organic chemistry | Business & Career | 9.01× | ||
| 08 | Floristry | Home & Garden | 8.24× | ||
| 09 | Bonsai | Home & Garden | 6.54× | ||
| 10 | Heath Ledger | Movies & TV | 4.72× | ||
| 11 | Internet celebrity | Internet & Social Media | 4.39× | ||
| 12 | Houseplant | Home & Garden | 4.03× | ||
| 13 | Tom Cruise | Movies & TV | 3.59× | ||
| 14 | Robert Redford | Movies & TV | 3.24× | ||
| 15 | Ornamental plant | Home & Garden | 2.81× | ||
| 16 | Solar energy | Home & Garden | 2.43× | ||
| 17 | Internet & Social Media | 1.92× | |||
| 18 | Canada | Travel & Leisure | 1.92× | ||
| 19 | Postbank | Business & Career | 1.81× | ||
| 20 | Tagesschau | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 5.78× | |
| Quality Awareness | PREMIUM | 1.53× | |
| Spirituality | BALANCE | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.83× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Japanese Garden (Houston) has an estimated audience of 261,515 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
53.7% of Japanese Garden (Houston) fans are female, 46.3% are male, with an average age of 40.0 years.
Japanese Garden (Houston) fans show strongest brand affinity for Floristry (8.24×), Sustainable packaging (25.13×), and Bonsai (6.54×) over the country average.
Japanese Garden (Houston) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~60K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Japanese Garden (Houston) itself, the audience over-indexes on Sustainable packaging (25.13×), Bonsai (6.54×), Houseplant (4.03×), and Vibram FiveFingers (25.03×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Japanese Garden (Houston). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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