Ludwig Erhard Audience in Germany
Ludwig Erhard has an estimated audience of 322,137 people in Germany. 32.4% are female, 67.6% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chalkidiki, MK, Jack White, Stradivarius, Christmas Gift.
The average Ludwig Erhard fan in Germany is 40.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chalkidiki, MK, Jack White, with strongest over-indexing on Chalkidiki (8.86× the country average). Demographically, the Ludwig Erhard audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Ludwig Erhard fans
| Metric | Value |
|---|---|
| Female | 32.4% |
| Male | 67.6% |
| Average age | 40.3 |
| Estimated audience size | 322,137 |
Audience persona
The typical Ludwig Erhard fan in Germany is more male, around 40.3 years old, with strong Career Orientation tendencies and a notable affinity for Chalkidiki.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 76,986 | 1.09× |
| Bayern | 71,689 | 1.38× |
| Baden-Württemberg | 50,241 | 1.14× |
| Niedersachsen | 32,532 | 1.04× |
| Hessen | 26,886 | 1.1× |
| Rheinland-Pfalz | 17,662 | 1.09× |
| Sachsen | 16,377 | 1.04× |
| Berlin | 15,475 | 1.07× |
| Schleswig-Holstein | 10,760 | 0.93× |
| Thüringen | 8,346 | 1.02× |
| Brandenburg | 8,122 | 0.81× |
| Hamburg | 7,407 | 1.02× |
| Sachsen-Anhalt | 6,402 | 0.77× |
| Mecklenburg-Vorpommern | 4,793 | 0.78× |
| Saarland | 3,101 | 0.78× |
| Bremen | 2,568 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chalkidiki | 8.86× | Travel & Leisure |
| MK | 3.35× | Music & Radio |
| Jack White | 2.06× | Movies & TV |
| Stradivarius | 1.58× | Shopping |
| Christmas Gift | 1.65× | Kids & Family |
| Israel | 1.88× | Travel & Leisure |
| Metamorphoses | 2.5× | Literature |
| Preacher (comics) | 4.67× | Literature |
| Icon (magazine) | 1.55× | Arts & Culture |
| Home Delivery | 1.59× | Food & Beverages |
| Business English | 1.55× | Business & Career |
| Corfu (regional unit) | 1.74× | Travel & Leisure |
| Intraocular lens | 4.69× | Health |
| Noodle (Gorillaz) | 1.53× | Music & Radio |
| Volvo V60 | 2.18× | Cars & Mobility |
| Coworking | 1.83× | Business & Career |
| Carrie (novel) | 2.53× | Literature |
| Elīna Garanča | 3.28× | Music & Radio |
| Building insulation | 1.87× | Home & Garden |
| Cuba Gooding Jr. | 2.69× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.64 |
| Need for Security | CONSERVATISM | 1.51 |
| Patriotism | CONSERVATISM | 1.33 |
| Early Adopter Mentality | POWER | 1.31 |
| Indulgence | JOY | 1.14 |
| Luxury Orientation | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.6% |
| Austria | 1.9% |
| United States | 1.9% |
See Ludwig Erhard audiences in other countries
More Politician audiences in Germany
- Friedrich Merz (5,955,023)
- Alice Weidel (4,603,801)
- Annalena Baerbock (3,193,946)
- Lars Klingbeil (3,027,025)
- Bärbel Bas (2,671,294)
Frequently asked questions
How many fans does Ludwig Erhard have in Germany?
Ludwig Erhard has an estimated audience of 322,137 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ludwig Erhard fans?
32.4% of Ludwig Erhard fans are female, 67.6% are male, with an average age of 40.3 years.
Which brands do Ludwig Erhard fans like most?
Ludwig Erhard fans show strongest brand affinity for Chalkidiki (8.86×), MK (3.35×), and Jack White (2.06×) over the country average.
Where do Ludwig Erhard fans live in Germany?
Ludwig Erhard fans in Germany are most concentrated in Nordrhein-Westfalen (reach 76,986), Bayern (reach 71,689), and Baden-Württemberg (reach 50,241). These three regions account for the largest share of the active audience.
What other brands do Ludwig Erhard fans also like?
Beyond Ludwig Erhard itself, the audience over-indexes on MK (3.35×), Jack White (2.06×), Stradivarius (1.58×), and Christmas Gift (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ludwig Erhard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.