Mario Audience in Germany
Mario has an estimated audience of 312,378 people in Germany. 40.6% are female, 59.4% are male, average age 31.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home construction, Nebelung, Grójec, Dog breed, Progressive rock.
The average Mario fan in Germany is 31.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home construction, Nebelung, Grójec, with strongest over-indexing on Home construction (2.05× the country average). Demographically, the Mario audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Fictional Character
Demographics of Mario fans
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 31.3 |
| Estimated audience size | 312,378 |
Audience persona
The typical Mario fan in Germany is more male, around 31.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 90,241 | 1.32× |
| Bayern | 59,467 | 1.18× |
| Baden-Württemberg | 43,224 | 1.01× |
| Niedersachsen | 33,437 | 1.1× |
| Hessen | 24,983 | 1.05× |
| Rheinland-Pfalz | 17,309 | 1.11× |
| Berlin | 14,482 | 1.04× |
| Sachsen | 12,011 | 0.78× |
| Schleswig-Holstein | 10,340 | 0.92× |
| Brandenburg | 7,919 | 0.82× |
| Hamburg | 7,438 | 1.05× |
| Sachsen-Anhalt | 6,931 | 0.86× |
| Thüringen | 5,693 | 0.72× |
| Mecklenburg-Vorpommern | 4,792 | 0.8× |
| Saarland | 3,825 | 1× |
| Bremen | 3,326 | 1.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 2.05× | Home & Garden |
| Nebelung | 20× | Pets & Animals |
| Grójec | 92.34× | Travel & Leisure |
| Dog breed | 1.94× | Pets & Animals |
| Progressive rock | 2.66× | Music & Radio |
| Goon | 9.12× | Movies & TV |
| Unique Gifts | 1.86× | Shopping |
| Artistic inspiration | 1.67× | Arts & Culture |
| Combat sport | 1.77× | Sports |
| Mehwish Hayat | 33.42× | Movies & TV |
| Birthday Gifts | 1.8× | Kids & Family |
| Hope For Paws | 20× | Pets & Animals |
| Natural rubber | 1.97× | Cars & Mobility |
| Commercial mortgage | 1.73× | Business & Career |
| Tiffany Haddish | 10.8× | Movies & TV |
| Personalised Gifts | 1.57× | Home & Garden |
| Klis | 20× | Travel & Leisure |
| James Kottak | 16.28× | Music & Radio |
| Hauptschule | 5.32× | Kids & Family |
| KLIX (AM) | 1.74× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.59 |
| Early Adopter Mentality | POWER | 1.57 |
| Pet Ownership | JOY | 1.3 |
| Extroversion | THRILL | 1.3 |
| Social Media Usage | JOY | 1.28 |
| LGBTQ+ Identity | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.6% |
| Italy | 8.0% |
| Brazil | 7.5% |
See Mario audiences in other countries
More Games audiences in Germany
- Bubbles (The Wire) (6,973,525)
- banks (3,753,523)
- Juliet (3,355,041)
- Mary Poppins (character) (2,168,568)
- J.D. (Scrubs) (2,141,750)
Frequently asked questions
How many fans does Mario have in Germany?
Mario has an estimated audience of 312,378 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mario fans?
40.6% of Mario fans are female, 59.4% are male, with an average age of 31.3 years.
Which brands do Mario fans like most?
Mario fans show strongest brand affinity for Home construction (2.05×), Nebelung (20×), and Grójec (92.34×) over the country average.
Where do Mario fans live in Germany?
Mario fans in Germany are most concentrated in Nordrhein-Westfalen (reach 90,241), Bayern (reach 59,467), and Baden-Württemberg (reach 43,224). These three regions account for the largest share of the active audience.
What other brands do Mario fans also like?
Beyond Mario itself, the audience over-indexes on Nebelung (20×), Grójec (92.34×), Dog breed (1.94×), and Progressive rock (2.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.