Rascasse Audience Intelligence

Mario Audience in Germany

A data profile of the people who buy, follow and care about Mario in Germany — modelled from more than twelve digital signal sources. Mario has an estimated audience of 317,640 people in Germany.

#78among Fictional Character in Germany#378in Games

The average Mario fan in Germany is 31.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Scooby-Doo, Super Smash Bros., Austin Powers (film series), with strongest over-indexing on Scooby-Doo (18.17× the country average).

Demographically, the Mario audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Price Sensitivity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mario fan in Germany is more male, around 31.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Scooby-Doo.

Category: Games · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mario profile in Germany.

Audience size
318K
in Germany
Gender
40.6%♀
59.4% male
Age
31.3
average years
Country rank
#16626
Fictional Character in Germany
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mario fans

40.6% are female, 59.4% are male, average age 31.3.

Fig. 02

Gender split

40.6%
Female
59.4%
Male
Demographic split for Mario audience in Germany
MetricValue
Female40.6%
Male59.4%
Average age31.3
Estimated audience size317,640
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Mario audience in Germany
Age bracketShare%
16-1935%
20-2928%
30-3920%
40-4910%
50+6%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Mario audience comes from Germany.

Worldwide audience distribution share by country for Mario
CountryShare
United States28.5%
Italy7.8%
Brazil7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mario audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mario fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~90K1.27×
02Bremen~3K1.27×
03Bayern~60K1.15×
04Rheinland-Pfalz~20K1.10×
05Niedersachsen~30K1.08×
06Berlin~10K1.04×
07Saarland~4K1.04×
08Hessen~20K1.03×
09Hamburg~7K1.02×
10Baden-Württemberg~40K0.99×
11Schleswig-Holstein~10K0.93×
12Sachsen-Anhalt~7K0.89×
13Brandenburg~8K0.85×
14Mecklenburg-Vorpommern~5K0.84×
15Sachsen~10K0.78×
16Thüringen~6K0.75×
Fig. 06

Affinity by region

Affinity by region — Mario, Germany
0.75×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mario audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mario audience
#·InterestCategoryAffinity×
01Donkey KongGames49.88×
02Super Mario KartGames30.49×
03Pac-ManGames20.33×
04Austin Powers (film series)Movies & TV20.00×
05ShadowhuntersMovies & TV20.00×
06Brenda SongFashion & Accessoires20.00×
07Elfen LiedLiterature20.00×
08Super Mario WorldGames20.00×
09Super Smash Bros.Games18.32×
10Scooby-DooMovies & TV18.17×
11Mario KartGames16.09×
12Spirited AwayMovies & TV10.78×
13Square (company)Shopping9.99×
14The Legend of ZeldaGames9.02×
15PokémonGames5.63×
16Instant GamingGames5.49×
17SupermanMovies & TV2.63×
18BatmanMovies & TV2.27×
19TikTokInternet & Social Media1.89×
20Harry PotterMovies & TV1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mario audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mario audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.04×
ExtroversionTHRILL1.40×
Risk AppetiteTHRILL1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mario audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.70×
Design AffinityPREMIUM0.72×
Sports ActivityPOWER0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mario have in Germany?

Mario has an estimated audience of 317,640 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mario fans?

40.6% of Mario fans are female, 59.4% are male, with an average age of 31.3 years.

03

Which brands do Mario fans like most?

Mario fans show strongest brand affinity for Scooby-Doo (18.17×), Super Smash Bros. (18.32×), and Austin Powers (film series) (20×) over the country average.

04

Where do Mario fans live in Germany?

Mario fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mario fans also like?

Beyond Mario itself, the audience over-indexes on Super Smash Bros. (18.32×), Austin Powers (film series) (20×), Donkey Kong (49.88×), and Mario Kart (16.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Germany

See Mario audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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