Mario Audience in United States

Mario has an estimated audience of 1,849,022 people in United States. 43.7% are female, 56.3% are male, average age 31.2. Top regions: California, Texas, Florida. Top brand affinities: Finnair, August Alsina, Beetlejuice, The Legend of Zelda, Angry Birds.

The average Mario fan in United States is 31.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, August Alsina, Beetlejuice, with strongest over-indexing on Finnair (675× the country average). Demographically, the Mario audience skews more male with an average age of 31.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Fictional Character

Demographics of Mario fans

Demographic split for Mario audience in United States
MetricValue
Female43.7%
Male56.3%
Average age31.2
Estimated audience size1,849,022

Audience persona

The typical Mario fan in United States is more male, around 31.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Mario in United States
RegionReachAffinity
California216,6121.07×
Texas188,9071.19×
Florida135,0731.08×
New York119,3511.16×
North Carolina72,8671.31×
Pennsylvania66,8491.07×
Illinois63,0721.02×
New Jersey56,6201.2×
Georgia55,6460.98×
Ohio53,8600.95×
Michigan51,8791.07×
Arizona46,6741.24×
Virginia43,4080.96×
Washington39,5221.07×
Massachusetts38,6601.06×
Tennessee35,0420.94×
Indiana34,5731.02×
Maryland31,6030.99×
Missouri29,2170.98×
South Carolina28,3971.02×
Alabama27,8981.08×
Kentucky27,0921.17×
Minnesota25,2990.95×
New Mexico24,4732.64×
Louisiana24,3721.02×
Wisconsin24,1070.87×
Colorado23,3070.8×
Oregon22,7881.08×
Oklahoma21,8571.06×
Connecticut21,4431.16×
Nevada19,6941.1×
Utah18,0991.09×
Mississippi16,9441.11×
Arkansas15,3011×
Iowa14,5630.96×
Kansas13,0620.9×
West Virginia9,4901.1×
Nebraska8,0810.87×
Idaho7,7810.84×
Hawaii5,9060.74×
Rhode Island5,2970.9×
New Hampshire5,2190.72×
Maine4,4630.67×
Delaware4,1050.8×
Alaska3,7760.95×
Washington, District of Columbia3,5570.64×
Montana3,3150.65×
South Dakota3,0780.72×
North Dakota2,8320.75×
Vermont2,0950.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mario audience
BrandAffinityCategory
Finnair675×Travel & Leisure
August Alsina136.3×Music & Radio
Beetlejuice7.38×Movies & TV
The Legend of Zelda11.48×Games
Angry Birds16.8×Games
DeviantArt7.03×Internet & Social Media
Aaron Rodgers6.35×Sports
Google Maps3.88×Internet & Social Media
Superman2.51×Movies & TV
Capital One3.71×Business & Career
Sonic the Hedgehog (series)19.73×Games
Super Smash Bros.14.19×Games
League of Legends7.32×Games
Bruce Willis6.05×Movies & TV
Circle K5.75×Shopping
Electronic sports7.58×Sports
Khan Academy6.18×Business & Career
Margot Robbie6.41×Movies & TV
Indeed.com2.83×Business & Career
Shōnen manga6.32×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mario audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.2
Early Adopter MentalityPOWER1.73
ExtroversionTHRILL1.39
Urban LifestyleOPEN1.3
Risk AppetiteTHRILL1.3
SustainabilityBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Mario
CountryShare
United States28.6%
Italy8.0%
Brazil7.5%

See Mario audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Mario have in United States?

Mario has an estimated audience of 1,849,022 people in United States, concentrated in California and Texas.

What is the gender split and age of Mario fans?

43.7% of Mario fans are female, 56.3% are male, with an average age of 31.2 years.

Which brands do Mario fans like most?

Mario fans show strongest brand affinity for Finnair (675×), August Alsina (136.3×), and Beetlejuice (7.38×) over the country average.

Where do Mario fans live in United States?

Mario fans in United States are most concentrated in California (reach 216,612), Texas (reach 188,907), and Florida (reach 135,073). These three regions account for the largest share of the active audience.

What other brands do Mario fans also like?

Beyond Mario itself, the audience over-indexes on August Alsina (136.3×), Beetlejuice (7.38×), The Legend of Zelda (11.48×), and Angry Birds (16.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.