Rascasse Audience Intelligence

MDR JUMP Audience in Germany

A data profile of the people who buy, follow and care about MDR JUMP in Germany — modelled from more than twelve digital signal sources. MDR JUMP has an estimated audience of 513,028 people in Germany.

#47among Radio Station in Germany#1292in Music & Radio

The average MDR JUMP fan in Germany is 36.4 years old, more female, and lives primarily in Sachsen.

The audience is concentrated in Sachsen, Thüringen, Sachsen-Anhalt.

Top brand affinities include Dynamo Dresden, F.C. Hansa Rostock, Frauen-Bundesliga, with strongest over-indexing on Dynamo Dresden (6.07× the country average).

Demographically, the MDR JUMP audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical MDR JUMP fan in Germany is more female, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Dynamo Dresden.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MDR JUMP profile in Germany.

Audience size
513K
in Germany
Gender
60.9%♀
39.1% male
Age
36.4
average years
Country rank
#11504
Radio Station in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MDR JUMP fans

60.9% are female, 39.1% are male, average age 36.4.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for MDR JUMP audience in Germany
MetricValue
Female60.9%
Male39.1%
Average age36.4
Estimated audience size513,028
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the MDR JUMP audience in Germany
Age bracketShare%
16-1921%
20-2924%
30-3925%
40-4921%
50+10%
Fig. 04

Worldwide distribution

98.4%

of the worldwide MDR JUMP audience comes from Germany.

Worldwide audience distribution share by country for MDR JUMP
CountryShare
Germany98.4%
Austria1.0%
Switzerland0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MDR JUMP audience in Germany is strongest.

Fig. 05

Top regions by affinity

MDR JUMP fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~90K6.55×
02Sachsen~100K4.14×
03Sachsen-Anhalt~50K3.49×
04Brandenburg~7K0.44×
05Saarland~3K0.44×
06Bremen~2K0.43×
07Berlin~6K0.27×
08Mecklenburg-Vorpommern~3K0.27×
09Hessen~8K0.19×
10Schleswig-Holstein~3K0.18×
11Hamburg~2K0.18×
12Rheinland-Pfalz~4K0.17×
13Niedersachsen~8K0.16×
14Bayern~10K0.15×
15Baden-Württemberg~8K0.11×
16Nordrhein-Westfalen~10K0.09×
Fig. 06

Affinity by region

Affinity by region — MDR JUMP, Germany
0.09×1.00×6.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MDR JUMP audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MDR JUMP audience
#·InterestCategoryAffinity×
011. FC HeidenheimSports7.72×
02VfL OsnabrückSports7.72×
03SpVgg Greuther FürthSports7.72×
04FC Erzgebirge AueSports7.71×
05Eintracht BraunschweigSports6.94×
06Frauen-BundesligaSports6.74×
07F.C. Hansa RostockSports6.59×
08Oblivion (2013 film)Movies & TV6.29×
09Dynamo DresdenSports6.07×
10VfL BochumSports5.61×
111. FC Union BerlinSports5.61×
12Arminia BielefeldSports4.85×
13RB LeipzigSports3.80×
14TransfermarktSports2.79×
152. BundesligaSports2.72×
16Müller (company)Food & Beverages2.20×
17NatureHome & Garden2.06×
18Obi (store)Shopping1.90×
19FamilyKids & Family1.85×
20Borussia DortmundSports1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MDR JUMP audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MDR JUMP audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.55×
DIY MentalityTHRILL1.38×
Need for SecurityCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MDR JUMP audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.58×
SustainabilityBALANCE0.62×
Luxury OrientationPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MDR JUMP have in Germany?

MDR JUMP has an estimated audience of 513,028 people in Germany, concentrated in Sachsen and Thüringen.

02

What is the gender split and age of MDR JUMP fans?

60.9% of MDR JUMP fans are female, 39.1% are male, with an average age of 36.4 years.

03

Which brands do MDR JUMP fans like most?

MDR JUMP fans show strongest brand affinity for Dynamo Dresden (6.07×), F.C. Hansa Rostock (6.59×), and Frauen-Bundesliga (6.74×) over the country average.

04

Where do MDR JUMP fans live in Germany?

MDR JUMP fans in Germany are most concentrated in Sachsen (reach ~100K), Thüringen (reach ~90K), and Sachsen-Anhalt (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do MDR JUMP fans also like?

Beyond MDR JUMP itself, the audience over-indexes on F.C. Hansa Rostock (6.59×), Frauen-Bundesliga (6.74×), FC Erzgebirge Aue (7.71×), and Eintracht Braunschweig (6.94×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for MDR JUMP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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