MDR JUMP Audience in Germany

MDR JUMP logo

MDR JUMP has an estimated audience of 517,327 people in Germany. 60.9% are female, 39.1% are male, average age 36.4. Top regions: Sachsen, Thüringen, Sachsen-Anhalt. Top brand affinities: Home Office, Saving, Stradivarius, Google Analytics, Time (magazine).

The average MDR JUMP fan in Germany is 36.4 years old, more female, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Thüringen, Sachsen-Anhalt. Top brand affinities include Home Office, Saving, Stradivarius, with strongest over-indexing on Home Office (2.58× the country average). Demographically, the MDR JUMP audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station

Demographics of MDR JUMP fans

Demographic split for MDR JUMP audience in Germany
MetricValue
Female60.9%
Male39.1%
Average age36.4
Estimated audience size517,327

Audience persona

The typical MDR JUMP fan in Germany is more female, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Home Office.

Top regions in Germany

Top regions ranked by reach for MDR JUMP in Germany
RegionReachAffinity
Sachsen105,8514.17×
Thüringen84,6806.42×
Sachsen-Anhalt46,3863.46×
Bayern12,0670.15×
Nordrhein-Westfalen9,2910.08×
Hessen7,5810.19×
Niedersachsen7,2330.14×
Brandenburg7,1060.44×
Berlin6,4130.28×
Baden-Württemberg6,3670.09×
Mecklenburg-Vorpommern2,0380.21×
Rheinland-Pfalz1,7360.07×
Hamburg1,2590.11×
Schleswig-Holstein1,1820.06×
Bremen3570.08×
Saarland2840.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MDR JUMP audience
BrandAffinityCategory
Home Office2.58×Business & Career
Saving2.06×Business & Career
Stradivarius1.7×Shopping
Google Analytics2.61×Internet & Social Media
Time (magazine)1.97×News
Urban Outfitters1.56×Shopping
Alaska3.16×Travel & Leisure
Sailor3.74×Travel & Leisure
Golden Gate4.24×Games
Video izle2.44×
Emperor Entertainment Group2.72×Business & Career
KLIX (AM)1.7×Music & Radio
Lev Yashin6.88×Sports
Hampton Inn4.65×Travel & Leisure
Noodle (Gorillaz)2.01×Music & Radio
Jura Mountains3.57×Travel & Leisure
Bully (2011 film)3.72×Movies & TV
Home Delivery1.68×Food & Beverages
Tuscany2.79×Travel & Leisure
Farinata7.72×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MDR JUMP audience
TraitClusterScore
PatriotismCONSERVATISM1.38
DIY MentalityTHRILL1.33
LGBTQ+ IdentityOPEN1.22
Pet OwnershipJOY1.2
TraditionCONSERVATISM1.11
Community OrientationOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for MDR JUMP
CountryShare
Germany98.4%
Austria1.0%
Switzerland0.2%

See MDR JUMP audiences in other countries

More Music & Radio audiences in Germany

Frequently asked questions

How many fans does MDR JUMP have in Germany?

MDR JUMP has an estimated audience of 517,327 people in Germany, concentrated in Sachsen and Thüringen.

What is the gender split and age of MDR JUMP fans?

60.9% of MDR JUMP fans are female, 39.1% are male, with an average age of 36.4 years.

Which brands do MDR JUMP fans like most?

MDR JUMP fans show strongest brand affinity for Home Office (2.58×), Saving (2.06×), and Stradivarius (1.7×) over the country average.

Where do MDR JUMP fans live in Germany?

MDR JUMP fans in Germany are most concentrated in Sachsen (reach 105,851), Thüringen (reach 84,680), and Sachsen-Anhalt (reach 46,386). These three regions account for the largest share of the active audience.

What other brands do MDR JUMP fans also like?

Beyond MDR JUMP itself, the audience over-indexes on Saving (2.06×), Stradivarius (1.7×), Google Analytics (2.61×), and Time (magazine) (1.97×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for MDR JUMP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.