MDR JUMP Audience in Germany

MDR JUMP has an estimated audience of 517,327 people in Germany. 60.9% are female, 39.1% are male, average age 36.4. Top regions: Sachsen, Thüringen, Sachsen-Anhalt. Top brand affinities: Home Office, Saving, Stradivarius, Google Analytics, Time (magazine).
The average MDR JUMP fan in Germany is 36.4 years old, more female, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Thüringen, Sachsen-Anhalt. Top brand affinities include Home Office, Saving, Stradivarius, with strongest over-indexing on Home Office (2.58× the country average). Demographically, the MDR JUMP audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of MDR JUMP fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 36.4 |
| Estimated audience size | 517,327 |
Audience persona
The typical MDR JUMP fan in Germany is more female, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 105,851 | 4.17× |
| Thüringen | 84,680 | 6.42× |
| Sachsen-Anhalt | 46,386 | 3.46× |
| Bayern | 12,067 | 0.15× |
| Nordrhein-Westfalen | 9,291 | 0.08× |
| Hessen | 7,581 | 0.19× |
| Niedersachsen | 7,233 | 0.14× |
| Brandenburg | 7,106 | 0.44× |
| Berlin | 6,413 | 0.28× |
| Baden-Württemberg | 6,367 | 0.09× |
| Mecklenburg-Vorpommern | 2,038 | 0.21× |
| Rheinland-Pfalz | 1,736 | 0.07× |
| Hamburg | 1,259 | 0.11× |
| Schleswig-Holstein | 1,182 | 0.06× |
| Bremen | 357 | 0.08× |
| Saarland | 284 | 0.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 2.58× | Business & Career |
| Saving | 2.06× | Business & Career |
| Stradivarius | 1.7× | Shopping |
| Google Analytics | 2.61× | Internet & Social Media |
| Time (magazine) | 1.97× | News |
| Urban Outfitters | 1.56× | Shopping |
| Alaska | 3.16× | Travel & Leisure |
| Sailor | 3.74× | Travel & Leisure |
| Golden Gate | 4.24× | Games |
| Video izle | 2.44× | |
| Emperor Entertainment Group | 2.72× | Business & Career |
| KLIX (AM) | 1.7× | Music & Radio |
| Lev Yashin | 6.88× | Sports |
| Hampton Inn | 4.65× | Travel & Leisure |
| Noodle (Gorillaz) | 2.01× | Music & Radio |
| Jura Mountains | 3.57× | Travel & Leisure |
| Bully (2011 film) | 3.72× | Movies & TV |
| Home Delivery | 1.68× | Food & Beverages |
| Tuscany | 2.79× | Travel & Leisure |
| Farinata | 7.72× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.38 |
| DIY Mentality | THRILL | 1.33 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Pet Ownership | JOY | 1.2 |
| Tradition | CONSERVATISM | 1.11 |
| Community Orientation | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.4% |
| Austria | 1.0% |
| Switzerland | 0.2% |
See MDR JUMP audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does MDR JUMP have in Germany?
MDR JUMP has an estimated audience of 517,327 people in Germany, concentrated in Sachsen and Thüringen.
What is the gender split and age of MDR JUMP fans?
60.9% of MDR JUMP fans are female, 39.1% are male, with an average age of 36.4 years.
Which brands do MDR JUMP fans like most?
MDR JUMP fans show strongest brand affinity for Home Office (2.58×), Saving (2.06×), and Stradivarius (1.7×) over the country average.
Where do MDR JUMP fans live in Germany?
MDR JUMP fans in Germany are most concentrated in Sachsen (reach 105,851), Thüringen (reach 84,680), and Sachsen-Anhalt (reach 46,386). These three regions account for the largest share of the active audience.
What other brands do MDR JUMP fans also like?
Beyond MDR JUMP itself, the audience over-indexes on Saving (2.06×), Stradivarius (1.7×), Google Analytics (2.61×), and Time (magazine) (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MDR JUMP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.