Nerds (candy) Audience in Germany
Nerds (candy) has an estimated audience of 273,950 people in Germany. 54.3% are female, 45.7% are male, average age 33.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Space Cowboys, Dog breed, Knauf Insulation, Circular economy.
The average Nerds (candy) fan in Germany is 33.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Space Cowboys, Dog breed, with strongest over-indexing on Loincloth (7.66× the country average). Demographically, the Nerds (candy) audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies
Demographics of Nerds (candy) fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 33.2 |
| Estimated audience size | 273,950 |
Audience persona
The typical Nerds (candy) fan in Germany is balanced, around 33.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,745 | 1.1× |
| Bayern | 45,800 | 1.04× |
| Baden-Württemberg | 41,493 | 1.11× |
| Niedersachsen | 27,489 | 1.03× |
| Hessen | 22,154 | 1.06× |
| Rheinland-Pfalz | 14,541 | 1.06× |
| Sachsen | 13,780 | 1.03× |
| Berlin | 11,886 | 0.97× |
| Schleswig-Holstein | 9,663 | 0.98× |
| Brandenburg | 8,112 | 0.95× |
| Thüringen | 6,997 | 1× |
| Sachsen-Anhalt | 6,617 | 0.93× |
| Hamburg | 5,765 | 0.93× |
| Mecklenburg-Vorpommern | 4,567 | 0.87× |
| Saarland | 3,276 | 0.97× |
| Bremen | 2,233 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 7.66× | Fashion & Accessoires |
| Space Cowboys | 20× | Movies & TV |
| Dog breed | 1.64× | Pets & Animals |
| Knauf Insulation | 20× | Business & Career |
| Circular economy | 8.61× | Business & Career |
| Unique Gifts | 2.12× | Shopping |
| American's Got Talent | 15.54× | Movies & TV |
| Progressive rock | 2.18× | Music & Radio |
| KLIX (AM) | 3.32× | Music & Radio |
| Birthday Gifts | 2.03× | Kids & Family |
| Mechanic | 2.51× | Cars & Mobility |
| Gonçalo Guedes | 61.46× | Sports |
| Israel | 2.14× | Travel & Leisure |
| Stradivarius | 1.62× | Shopping |
| Nuts (film) | 4.27× | Movies & TV |
| Oliver Kahn | 3.38× | Sports |
| The Nice Guys | 4.18× | Movies & TV |
| Google Home | 4.43× | Technology & Electronics |
| Harvey Mudd College | 13.43× | Business & Career |
| Home Delivery | 2.01× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.81 |
| Sustainability | BALANCE | 1.47 |
| LGBTQ+ Identity | OPEN | 1.35 |
| Pet Ownership | JOY | 1.31 |
| Social Media Usage | JOY | 1.3 |
| Urban Lifestyle | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.8% |
| United Kingdom | 6.0% |
| Canada | 4.6% |
See Nerds (candy) audiences in other countries
More Chocolate & cookies audiences in Germany
- Kinder (1,220,020)
- Milka (1,090,033)
- Ritter Sport (846,693)
- Ferrero SpA (726,876)
- Ferrero Rocher (716,465)
Frequently asked questions
How many fans does Nerds (candy) have in Germany?
Nerds (candy) has an estimated audience of 273,950 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nerds (candy) fans?
54.3% of Nerds (candy) fans are female, 45.7% are male, with an average age of 33.2 years.
Which brands do Nerds (candy) fans like most?
Nerds (candy) fans show strongest brand affinity for Loincloth (7.66×), Space Cowboys (20×), and Dog breed (1.64×) over the country average.
Where do Nerds (candy) fans live in Germany?
Nerds (candy) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,745), Bayern (reach 45,800), and Baden-Württemberg (reach 41,493). These three regions account for the largest share of the active audience.
What other brands do Nerds (candy) fans also like?
Beyond Nerds (candy) itself, the audience over-indexes on Space Cowboys (20×), Dog breed (1.64×), Knauf Insulation (20×), and Circular economy (8.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nerds (candy). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.