Pabst Audience in Germany
Pabst has an estimated audience of 75,436 people in Germany. 71.8% are female, 28.2% are male, average age 37.4. Top brand affinities: Kendra Scott, Dog breed, The Bugaboos, Hocus Pocus, Home Office.
Top brand affinities include Kendra Scott, Dog breed, The Bugaboos, with strongest over-indexing on Kendra Scott (164.42× the country average). Demographically, the Pabst audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Urban Lifestyle, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Pabst fans
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 37.4 |
| Estimated audience size | 75,436 |
Audience persona
The typical Pabst fan in Germany is more female, around 37.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Kendra Scott.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kendra Scott | 164.42× | Fashion & Accessoires |
| Dog breed | 3.06× | Pets & Animals |
| The Bugaboos | 20× | Travel & Leisure |
| Hocus Pocus | 13.55× | Movies & TV |
| Home Office | 1.61× | Business & Career |
| Warren Haynes | 17.18× | Music & Radio |
| Progressive rock | 1.73× | Music & Radio |
| Handmade Gifts | 2.11× | Kids & Family |
| South Asian cuisine | 7.21× | Food & Beverages |
| Home Delivery | 2.79× | Food & Beverages |
| Hatten | 5.42× | Travel & Leisure |
| Baiersbronn | 8.23× | Travel & Leisure |
| Ian Bremmer | 22.49× | Politics & Society |
| Oliver Kahn | 3.39× | Sports |
| Este, Veneto | 2.28× | Travel & Leisure |
| Commercial mortgage | 1.69× | Business & Career |
| Sinister (band) | 10.14× | Music & Radio |
| Mechanic | 1.71× | Cars & Mobility |
| HVAC Technician | 17.11× | Business & Career |
| Loch Lomond | 4.93× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.16 |
| Extroversion | THRILL | 1.69 |
| Sustainability | BALANCE | 1.67 |
| Luxury Orientation | PREMIUM | 1.4 |
| Travelling | THRILL | 1.33 |
| Creativity | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 29.7% |
| United States | 28.2% |
| Austria | 13.4% |
See Pabst audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pabst. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.