Rascasse Audience Intelligence

Pabst Audience in Germany

A data profile of the people who buy, follow and care about Pabst in Germany — modelled from more than twelve digital signal sources. Pabst has an estimated audience of 139,707 people in Germany.

#447among Singer-songwriter in Germany#6590among Person in Germany#3927in Music & Radio

The average Pabst fan in Germany is 34.1 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Aeroméxico, Firefly (airline), Anna Kendrick, with strongest over-indexing on Aeroméxico (128.01× the country average).

Demographically, the Pabst audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Individualism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pabst fan in Germany is more female, around 34.1 years old, with strong Individualism tendencies and a notable affinity for Aeroméxico.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pabst profile in Germany.

Audience size
140K
in Germany
Gender
86.6%♀
13.4% male
Age
34.1
average years
Country rank
#28543
Person in Germany
Fig. 01

Search interest · 12-month trend

-97%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pabst fans

86.6% are female, 13.4% are male, average age 34.1.

Fig. 02

Gender split

86.6%
Female
13.4%
Male
Demographic split for Pabst audience in Germany
MetricValue
Female86.6%
Male13.4%
Average age34.1
Estimated audience size139,707
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Pabst audience in Germany
Age bracketShare%
16-1933%
20-2920%
30-3920%
40-4917%
50+10%
Fig. 04

Worldwide distribution

31.1%

of the worldwide Pabst audience comes from Germany.

Worldwide audience distribution share by country for Pabst
CountryShare
Germany31.1%
United States29.2%
Austria11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pabst audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pabst fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.43×
02Thüringen~20K1.17×
03Hessen~60K1.11×
04Niedersachsen~70K1.06×
05Rheinland-Pfalz~40K1.06×
06Berlin~30K1.06×
07Hamburg~20K1.04×
08Saarland~9K1.01×
09Nordrhein-Westfalen~100K0.97×
10Sachsen-Anhalt~20K0.96×
11Bremen~6K0.96×
12Sachsen~30K0.95×
13Mecklenburg-Vorpommern~10K0.94×
14Brandenburg~20K0.87×
15Baden-Württemberg~80K0.86×
16Schleswig-Holstein~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Pabst, Germany
0.84×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pabst audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pabst audience
#·InterestCategoryAffinity×
01AeroméxicoTravel & Leisure128.01×
02Firefly (airline)Travel & Leisure45.69×
03Niall HoranMusic & Radio43.97×
04T.A.T.u.Music & Radio27.21×
05Anna KendrickMovies & TV26.72×
06Pippa MiddletonPolitics & Society18.32×
07Kim WildeMusic & Radio14.55×
08Fight ClubMovies & TV14.44×
09DohaTravel & Leisure13.91×
10Sofía VergaraMovies & TV12.96×
11Marion CotillardMovies & TV12.11×
12Russell CroweMovies & TV11.84×
13Eyes Lips FaceBeauty & Wellness11.24×
14Ruby RoseMovies & TV11.09×
15Kate MossFashion & Accessoires10.88×
16Hilary DuffMovies & TV8.52×
17David BowieMusic & Radio7.65×
18Millie Bobby BrownMovies & TV7.51×
19Hair tutorialsBeauty & Wellness6.63×
20Harry StylesMusic & Radio6.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pabst audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pabst audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.85×
ExtroversionTHRILL1.72×
Luxury OrientationPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pabst audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.56×
Pet OwnershipJOY0.69×
PatriotismCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pabst have in Germany?

Pabst has an estimated audience of 139,707 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Pabst fans?

86.6% of Pabst fans are female, 13.4% are male, with an average age of 34.1 years.

03

Which brands do Pabst fans like most?

Pabst fans show strongest brand affinity for Aeroméxico (128.01×), Firefly (airline) (45.69×), and Anna Kendrick (26.72×) over the country average.

04

Where do Pabst fans live in Germany?

Pabst fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Pabst fans also like?

Beyond Pabst itself, the audience over-indexes on Firefly (airline) (45.69×), Anna Kendrick (26.72×), Niall Horan (43.97×), and Millie Bobby Brown (7.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Pabst audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pabst. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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