Pabst Audience in Germany
Pabst has an estimated audience of 75,436 people in Germany. 71.8% are female, 28.2% are male, average age 37.4. Top brand affinities: Aeroméxico, Anna Kendrick, Firefly (airline), Niall Horan, TikTok.
Top brand affinities include Aeroméxico, Anna Kendrick, Firefly (airline), with strongest over-indexing on Aeroméxico (164.42× the country average). Demographically, the Pabst audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Urban Lifestyle, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Pabst fans
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 37.4 |
| Estimated audience size | 75,436 |
Audience persona
The typical Pabst fan in Germany is more female, around 37.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Aeroméxico.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aeroméxico | 164.42× | Travel & Leisure |
| Anna Kendrick | 38.63× | Movies & TV |
| Firefly (airline) | 50.59× | Travel & Leisure |
| Niall Horan | 67.64× | Music & Radio |
| TikTok | 2.84× | Internet & Social Media |
| Kim Wilde | 17.11× | Music & Radio |
| Liam Hemsworth | 13.55× | Movies & TV |
| Millie Bobby Brown | 5.07× | Movies & TV |
| Fight Club | 11.87× | Movies & TV |
| Smyths Toys Superstores | 13.88× | Shopping |
| Kate Upton | 19.26× | Fashion & Accessoires |
| Harry Potter | 1.76× | Movies & TV |
| Shellac | 5.17× | Beauty & Wellness |
| Pippa Middleton | 20.04× | Politics & Society |
| T.A.T.u. | 17.46× | Music & Radio |
| Livemusic | 2.82× | Music & Radio |
| Emily Blunt | 6.28× | Movies & TV |
| Spiegel Online | 1.88× | News |
| Harry Styles | 5.73× | Music & Radio |
| QVC | 2.93× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.16 |
| Extroversion | THRILL | 1.69 |
| Sustainability | BALANCE | 1.67 |
| Luxury Orientation | PREMIUM | 1.4 |
| Travelling | THRILL | 1.33 |
| Creativity | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 29.7% |
| United States | 28.2% |
| Austria | 13.4% |
See Pabst audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pabst. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.