Rascasse Audience Intelligence

Doha Audience in Germany

A data profile of the people who buy, follow and care about Doha in Germany — modelled from more than twelve digital signal sources. Doha has an estimated audience of 442,591 people in Germany.

The average Doha fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include MARC CAIN, Qatar, The Devil Wears Prada (film), with strongest over-indexing on MARC CAIN (30.16× the country average).

Demographically, the Doha audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Spirituality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Doha fan in Germany is more male, around 36.7 years old, with strong Spirituality tendencies and a notable affinity for MARC CAIN.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Doha profile in Germany.

Audience size
443K
in Germany
Gender
34.9%
65.1% male
Age
36.7
average years
Country rank
#12911
POI in Germany
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Doha fans

34.9% are female, 65.1% are male, average age 36.7.

Fig. 02

Gender split

34.9%
Female
65.1%
Male
Demographic split for Doha audience in Germany
MetricValue
Female34.9%
Male65.1%
Average age36.7
Estimated audience size442,591
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Doha audience in Germany
Age bracketShare%
16-1921%
20-2926%
30-3923%
40-4918%
50+13%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Doha audience comes from Germany.

Worldwide audience distribution share by country for Doha
CountryShare
Saudi Arabia10.8%
Qatar10.7%
Egypt5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Doha audience in Germany is strongest.

Fig. 05

Top regions by affinity

Doha fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.46×
02Brandenburg~20K1.32×
03Hamburg~10K1.28×
04Hessen~40K1.12×
05Bayern~80K1.10×
06Nordrhein-Westfalen~100K0.98×
07Schleswig-Holstein~20K0.98×
08Sachsen~20K0.96×
09Baden-Württemberg~60K0.93×
10Sachsen-Anhalt~10K0.90×
11Mecklenburg-Vorpommern~8K0.89×
12Thüringen~10K0.86×
13Bremen~3K0.86×
14Rheinland-Pfalz~20K0.85×
15Niedersachsen~40K0.84×
16Saarland~4K0.72×
Fig. 06

Affinity by region

Affinity by region — Doha, Germany
0.72×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Doha audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Doha audience
#·InterestCategoryAffinity×
01Qatar FoundationPolitics & Society83.72×
02MARC CAINFashion & Accessoires30.16×
03LuxorTravel & Leisure21.90×
04QatarTravel & Leisure21.11×
05The Devil Wears Prada (film)Movies & TV20.57×
06Daniel CraigMovies & TV13.13×
07Heike MakatschMovies & TV13.13×
08Arab worldTravel & Leisure12.01×
09Al Ahly SCSports11.78×
10Gulf ArabicTravel & Leisure11.15×
11Persian GulfTravel & Leisure7.83×
12Satellite televisionTechnology & Electronics7.82×
13Discover (magazine)Internet & Social Media7.56×
14Terrestrial televisionTechnology & Electronics7.45×
15BeirutTravel & Leisure6.53×
16Middle EastTravel & Leisure5.63×
17Western AsiaTravel & Leisure5.46×
18DamascusTravel & Leisure5.44×
19ImmoScout24Home & Garden2.56×
20FIFA World CupSports1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Doha audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Doha audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.73×
TravellingTHRILL1.59×
Luxury OrientationPREMIUM1.56×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Doha audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
ExtroversionTHRILL0.84×
DIY MentalityTHRILL0.99×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Doha have in Germany?

Doha has an estimated audience of 442,591 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Doha fans?

34.9% of Doha fans are female, 65.1% are male, with an average age of 36.7 years.

03

Which brands do Doha fans like most?

Doha fans show strongest brand affinity for MARC CAIN (30.16×), Qatar (21.11×), and The Devil Wears Prada (film) (20.57×) over the country average.

04

Where do Doha fans live in Germany?

Doha fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Doha fans also like?

Beyond Doha itself, the audience over-indexes on Qatar (21.11×), The Devil Wears Prada (film) (20.57×), Daniel Craig (13.13×), and Arab world (12.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Doha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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