A data profile of the people who buy, follow and care about Doha in Germany — modelled from more than twelve digital signal sources. Doha has an estimated audience of 442,591 people in Germany.
The average Doha fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include MARC CAIN, Qatar, The Devil Wears Prada (film), with strongest over-indexing on MARC CAIN (30.16× the country average).
Demographically, the Doha audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Doha fan in Germany is more male, around 36.7 years old, with strong Spirituality tendencies and a notable affinity for MARC CAIN.
The key figures that characterise the Doha profile in Germany.
34.9% are female, 65.1% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 34.9% |
| Male | 65.1% |
| Average age | 36.7 |
| Estimated audience size | 442,591 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 13% |
of the worldwide Doha audience comes from Germany.
| Country | Share |
|---|---|
| Saudi Arabia | 10.8% |
| Qatar | 10.7% |
| Egypt | 5.7% |
Where the Doha audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~30K | 1.46× | |
| 02 | Brandenburg | ~20K | 1.32× | |
| 03 | Hamburg | ~10K | 1.28× | |
| 04 | Hessen | ~40K | 1.12× | |
| 05 | Bayern | ~80K | 1.10× | |
| 06 | Nordrhein-Westfalen | ~100K | 0.98× | |
| 07 | Schleswig-Holstein | ~20K | 0.98× | |
| 08 | Sachsen | ~20K | 0.96× | |
| 09 | Baden-Württemberg | ~60K | 0.93× | |
| 10 | Sachsen-Anhalt | ~10K | 0.90× | |
| 11 | Mecklenburg-Vorpommern | ~8K | 0.89× | |
| 12 | Thüringen | ~10K | 0.86× | |
| 13 | Bremen | ~3K | 0.86× | |
| 14 | Rheinland-Pfalz | ~20K | 0.85× | |
| 15 | Niedersachsen | ~40K | 0.84× | |
| 16 | Saarland | ~4K | 0.72× |
The strongest cross-interests of the Doha audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Qatar Foundation | Politics & Society | 83.72× | ||
| 02 | MARC CAIN | Fashion & Accessoires | 30.16× | ||
| 03 | Luxor | Travel & Leisure | 21.90× | ||
| 04 | Qatar | Travel & Leisure | 21.11× | ||
| 05 | The Devil Wears Prada (film) | Movies & TV | 20.57× | ||
| 06 | Daniel Craig | Movies & TV | 13.13× | ||
| 07 | Heike Makatsch | Movies & TV | 13.13× | ||
| 08 | Arab world | Travel & Leisure | 12.01× | ||
| 09 | Al Ahly SC | Sports | 11.78× | ||
| 10 | Gulf Arabic | Travel & Leisure | 11.15× | ||
| 11 | Persian Gulf | Travel & Leisure | 7.83× | ||
| 12 | Satellite television | Technology & Electronics | 7.82× | ||
| 13 | Discover (magazine) | Internet & Social Media | 7.56× | ||
| 14 | Terrestrial television | Technology & Electronics | 7.45× | ||
| 15 | Beirut | Travel & Leisure | 6.53× | ||
| 16 | Middle East | Travel & Leisure | 5.63× | ||
| 17 | Western Asia | Travel & Leisure | 5.46× | ||
| 18 | Damascus | Travel & Leisure | 5.44× | ||
| 19 | ImmoScout24 | Home & Garden | 2.56× | ||
| 20 | FIFA World Cup | Sports | 1.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.73× | |
| Travelling | THRILL | 1.59× | |
| Luxury Orientation | PREMIUM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.84× | |
| Extroversion | THRILL | 0.84× | |
| DIY Mentality | THRILL | 0.99× |
Doha has an estimated audience of 442,591 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
34.9% of Doha fans are female, 65.1% are male, with an average age of 36.7 years.
Doha fans show strongest brand affinity for MARC CAIN (30.16×), Qatar (21.11×), and The Devil Wears Prada (film) (20.57×) over the country average.
Doha fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Doha itself, the audience over-indexes on Qatar (21.11×), The Devil Wears Prada (film) (20.57×), Daniel Craig (13.13×), and Arab world (12.01×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Doha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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