Doha Audience in Germany
Doha has an estimated audience of 442,591 people in Germany. 34.9% are female, 65.1% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: MARC CAIN, Qatar, The Devil Wears Prada (film), Daniel Craig, Arab world.
The average Doha fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include MARC CAIN, Qatar, The Devil Wears Prada (film), with strongest over-indexing on MARC CAIN (30.16× the country average). Demographically, the Doha audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Doha fans
| Metric | Value |
|---|---|
| Female | 34.9% |
| Male | 65.1% |
| Average age | 36.7 |
| Estimated audience size | 442,591 |
Audience persona
The typical Doha fan in Germany is more male, around 36.7 years old, with strong Spirituality tendencies and a notable affinity for MARC CAIN.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 98,404 | 1.02× |
| Bayern | 82,373 | 1.16× |
| Baden-Württemberg | 56,207 | 0.93× |
| Hessen | 41,281 | 1.22× |
| Niedersachsen | 34,877 | 0.81× |
| Berlin | 30,859 | 1.56× |
| Sachsen | 19,972 | 0.92× |
| Rheinland-Pfalz | 18,521 | 0.84× |
| Brandenburg | 17,943 | 1.31× |
| Schleswig-Holstein | 15,337 | 0.97× |
| Hamburg | 13,704 | 1.37× |
| Sachsen-Anhalt | 9,513 | 0.83× |
| Thüringen | 8,621 | 0.76× |
| Mecklenburg-Vorpommern | 6,946 | 0.82× |
| Saarland | 3,567 | 0.66× |
| Bremen | 3,144 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MARC CAIN | 30.16× | Fashion & Accessoires |
| Qatar | 21.11× | Travel & Leisure |
| The Devil Wears Prada (film) | 20.57× | Movies & TV |
| Daniel Craig | 13.13× | Movies & TV |
| Arab world | 12.01× | Travel & Leisure |
| Heike Makatsch | 13.13× | Movies & TV |
| Satellite television | 7.82× | Technology & Electronics |
| Qatar Foundation | 83.72× | Politics & Society |
| Pabst | 13.91× | Music & Radio |
| Discover (magazine) | 7.56× | Internet & Social Media |
| Terrestrial television | 7.45× | Technology & Electronics |
| Beirut | 6.53× | Travel & Leisure |
| ImmoScout24 | 2.56× | Home & Garden |
| Borussia Dortmund | 1.51× | Sports |
| Air India | 8.27× | Travel & Leisure |
| Middle East | 5.63× | Travel & Leisure |
| Gulf Arabic | 11.15× | Travel & Leisure |
| Persian Gulf | 7.83× | Travel & Leisure |
| Al Ahly SC | 11.78× | Sports |
| Damascus | 5.44× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.4 |
| Early Adopter Mentality | POWER | 1.39 |
| Convenience Orientation | PREMIUM | 1.22 |
| Luxury Orientation | PREMIUM | 1.18 |
| Quality Awareness | PREMIUM | 1.17 |
| Need for Security | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Saudi Arabia | 10.8% |
| Qatar | 10.7% |
| Egypt | 5.7% |
See Doha audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Doha have in Germany?
Doha has an estimated audience of 442,591 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Doha fans?
34.9% of Doha fans are female, 65.1% are male, with an average age of 36.7 years.
Which brands do Doha fans like most?
Doha fans show strongest brand affinity for MARC CAIN (30.16×), Qatar (21.11×), and The Devil Wears Prada (film) (20.57×) over the country average.
Where do Doha fans live in Germany?
Doha fans in Germany are most concentrated in Nordrhein-Westfalen (reach 98,404), Bayern (reach 82,373), and Baden-Württemberg (reach 56,207). These three regions account for the largest share of the active audience.
What other brands do Doha fans also like?
Beyond Doha itself, the audience over-indexes on Qatar (21.11×), The Devil Wears Prada (film) (20.57×), Daniel Craig (13.13×), and Arab world (12.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Doha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.