Qigong Audience in Germany
Qigong has an estimated audience of 228,122 people in Germany. 69.5% are female, 30.5% are male, average age 47.2. Top brand affinities: Pierre Franckh, Jotex, Western Union, Satire, Jon Bon Jovi.
Top brand affinities include Pierre Franckh, Jotex, Western Union, with strongest over-indexing on Pierre Franckh (62.6× the country average). Demographically, the Qigong audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Mindfulness, Pet Ownership.
Category: Health · Type: Topic
Demographics of Qigong fans
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 47.2 |
| Estimated audience size | 228,122 |
Audience persona
The typical Qigong fan in Germany is more female, around 47.2 years old, with strong Mindfulness tendencies and a notable affinity for Pierre Franckh.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pierre Franckh | 62.6× | Movies & TV |
| Jotex | 78.71× | Shopping |
| Western Union | 9.35× | Business & Career |
| Satire | 8.81× | Literature |
| Jon Bon Jovi | 18.67× | Music & Radio |
| German television comedy | 9.74× | Movies & TV |
| Allgäu | 8.27× | Travel & Leisure |
| Once upon a time | 20× | Movies & TV |
| Real property | 5.63× | Home & Garden |
| Kenneth Branagh | 15.8× | Movies & TV |
| The Equalizer | 18.54× | Movies & TV |
| Creedence Clearwater Revival | 16.87× | Music & Radio |
| Jethro Tull (band) | 16.63× | Music & Radio |
| Russell Brand | 16.16× | Movies & TV |
| Jet Li | 20× | Movies & TV |
| Crystal healing | 10.65× | Health |
| The Nutcracker | 10.8× | Music & Radio |
| Jack White | 6.3× | Movies & TV |
| Pets | 1.8× | Pets & Animals |
| Rory Gallagher | 19.59× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.44 |
| Pet Ownership | JOY | 1.68 |
| Healthy Lifestyle | BALANCE | 1.67 |
| Spirituality | BALANCE | 1.54 |
| Sports Activity | POWER | 1.46 |
| Tradition | CONSERVATISM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.1% |
| China | 9.6% |
| Taiwan | 9.0% |
See Qigong audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Qigong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.