A data profile of the people who buy, follow and care about Qigong in United States — modelled from more than twelve digital signal sources. Qigong has an estimated audience of 847,824 people in United States.
The average Qigong fan in United States is 47.1 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Florida.
Top brand affinities include Traditional Chinese medicine, Pinterest, FedEx, with strongest over-indexing on Traditional Chinese medicine (10.87× the country average).
Demographically, the Qigong audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Pet Ownership, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Qigong fan in United States is more female, around 47.1 years old, with strong Pet Ownership tendencies and a notable affinity for Traditional Chinese medicine.
The key figures that characterise the Qigong profile in United States.
69.1% are female, 30.9% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 47.1 |
| Estimated audience size | 847,824 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 40% |
of the worldwide Qigong audience comes from United States.
| Country | Share |
|---|---|
| United States | 11.1% |
| China | 9.6% |
| Taiwan | 9.0% |
Where the Qigong audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maine | ~6K | 1.82× | |
| 02 | Vermont | ~3K | 1.79× | |
| 03 | Oregon | ~20K | 1.71× | |
| 04 | Hawaii | ~5K | 1.49× | |
| 05 | Montana | ~3K | 1.43× | |
| 06 | Colorado | ~20K | 1.40× | |
| 07 | Massachusetts | ~20K | 1.36× | |
| 08 | Washington | ~20K | 1.35× | |
| 09 | New Hampshire | ~4K | 1.33× | |
| 10 | New Mexico | ~5K | 1.27× | |
| 11 | Rhode Island | ~3K | 1.24× | |
| 12 | Utah | ~9K | 1.23× | |
| 13 | Connecticut | ~10K | 1.22× | |
| 14 | Alaska | ~2K | 1.20× | |
| 15 | California | ~100K | 1.14× | |
| 16 | Washington, District of Columbia | ~3K | 1.11× | |
| 17 | New York | ~50K | 1.10× | |
| 18 | Minnesota | ~10K | 1.10× | |
| 19 | Pennsylvania | ~30K | 1.04× | |
| 20 | Idaho | ~4K | 1.02× | |
| 21 | Arizona | ~20K | 1.01× | |
| 22 | Maryland | ~10K | 0.99× | |
| 23 | North Carolina | ~20K | 0.98× | |
| 24 | Delaware | ~2K | 0.92× | |
| 25 | Virginia | ~20K | 0.91× | |
| 26 | Wisconsin | ~10K | 0.91× | |
| 27 | Florida | ~50K | 0.90× | |
| 28 | New Jersey | ~20K | 0.87× | |
| 29 | Illinois | ~20K | 0.86× | |
| 30 | Nevada | ~7K | 0.84× | |
| 31 | Ohio | ~20K | 0.82× | |
| 32 | Arkansas | ~6K | 0.81× | |
| 33 | Missouri | ~10K | 0.80× | |
| 34 | South Dakota | ~2K | 0.80× | |
| 35 | Michigan | ~20K | 0.79× | |
| 36 | South Carolina | ~10K | 0.79× | |
| 37 | Kansas | ~5K | 0.79× | |
| 38 | Georgia | ~20K | 0.77× | |
| 39 | West Virginia | ~3K | 0.77× | |
| 40 | North Dakota | ~1K | 0.77× | |
| 41 | Iowa | ~5K | 0.76× | |
| 42 | Tennessee | ~10K | 0.75× | |
| 43 | Nebraska | ~3K | 0.74× | |
| 44 | Indiana | ~10K | 0.70× | |
| 45 | Louisiana | ~7K | 0.69× | |
| 46 | Oklahoma | ~7K | 0.69× | |
| 47 | Kentucky | ~7K | 0.68× | |
| 48 | Texas | ~50K | 0.65× | |
| 49 | Alabama | ~7K | 0.59× | |
| 50 | Mississippi | ~4K | 0.57× |
The strongest cross-interests of the Qigong audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wallace and Gromit | Movies & TV | 12.77× | ||
| 02 | Voltaire | Literature | 12.77× | ||
| 03 | Traditional Chinese medicine | Business & Career | 10.87× | ||
| 04 | Air purifier | Home & Garden | 6.79× | ||
| 05 | Goodreads | Literature | 5.46× | ||
| 06 | FedEx Office | Business & Career | 5.43× | ||
| 07 | Book discussion club | Literature | 4.68× | ||
| 08 | Retirement planning | Business & Career | 3.90× | ||
| 09 | QVC | Movies & TV | 3.23× | ||
| 10 | Renewable energy | Business & Career | 3.11× | ||
| 11 | Bestseller | Literature | 3.10× | ||
| 12 | Sustainable energy | Home & Garden | 3.07× | ||
| 13 | FedEx | Business & Career | 2.96× | ||
| 14 | Genetics | Kids & Family | 2.07× | ||
| 15 | Internet & Social Media | 2.04× | |||
| 16 | Mortgage loans | Business & Career | 1.97× | ||
| 17 | Subway | Food & Beverages | 1.83× | ||
| 18 | Nonprofit organization | Politics & Society | 1.78× | ||
| 19 | Trader Joe's | Shopping | 1.69× | ||
| 20 | McDonald's | Food & Beverages | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.00× | |
| Spirituality | BALANCE | 1.96× | |
| Patriotism | CONSERVATISM | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Risk Appetite | THRILL | 0.86× | |
| DIY Mentality | THRILL | 0.99× |
Qigong has an estimated audience of 847,824 people in United States, concentrated in California and New York.
69.1% of Qigong fans are female, 30.9% are male, with an average age of 47.1 years.
Qigong fans show strongest brand affinity for Traditional Chinese medicine (10.87×), Pinterest (2.04×), and FedEx (2.96×) over the country average.
Qigong fans in United States are most concentrated in California (reach ~100K), New York (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Qigong itself, the audience over-indexes on Pinterest (2.04×), FedEx (2.96×), Air purifier (6.79×), and Goodreads (5.46×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Qigong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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