Rascasse Audience Intelligence

Robert Betz Audience in Germany

A data profile of the people who buy, follow and care about Robert Betz in Germany — modelled from more than twelve digital signal sources. Robert Betz has an estimated audience of 222,928 people in Germany.

#3among Business author in Germany#4732among Person in Germany#410in Literature

The average Robert Betz fan in Germany is 44.7 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Andy Borg, DoTerra, Richard David Precht, with strongest over-indexing on Andy Borg (11.08× the country average).

Demographically, the Robert Betz audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Robert Betz fan in Germany is more female, around 44.7 years old, with strong Mindfulness tendencies and a notable affinity for Andy Borg.

Category: Literature · Type: Person · Subtype: Business author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Robert Betz profile in Germany.

Audience size
223K
in Germany
Gender
82.5%♀
17.5% male
Age
44.7
average years
Country rank
#21199
Person in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Robert Betz fans

82.5% are female, 17.5% are male, average age 44.7.

Fig. 02

Gender split

82.5%
Female
17.5%
Male
Demographic split for Robert Betz audience in Germany
MetricValue
Female82.5%
Male17.5%
Average age44.7
Estimated audience size222,928
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Robert Betz audience in Germany
Age bracketShare%
16-194%
20-2912%
30-3926%
40-4938%
50+20%
Fig. 04

Worldwide distribution

73.6%

of the worldwide Robert Betz audience comes from Germany.

Worldwide audience distribution share by country for Robert Betz
CountryShare
Germany73.6%
Austria15.1%
Switzerland9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Robert Betz audience in Germany is strongest.

Fig. 05

Top regions by affinity

Robert Betz fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~50K1.39×
02Schleswig-Holstein~10K1.27×
03Thüringen~7K1.18×
04Baden-Württemberg~40K1.16×
05Rheinland-Pfalz~10K1.13×
06Sachsen~10K1.04×
07Niedersachsen~20K1.02×
08Nordrhein-Westfalen~50K0.97×
09Hessen~20K0.96×
10Hamburg~5K0.94×
11Mecklenburg-Vorpommern~4K0.92×
12Brandenburg~7K0.91×
13Saarland~3K0.91×
14Sachsen-Anhalt~5K0.87×
15Bremen~2K0.81×
16Berlin~7K0.69×
Fig. 06

Affinity by region

Affinity by region — Robert Betz, Germany
0.69×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Robert Betz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Robert Betz audience
#·InterestCategoryAffinity×
01Zentrum der GesundheitHealth20.72×
02Jojo MoyesLiterature19.18×
03DoTerraBeauty & Wellness18.02×
04Richard David PrechtPolitics & Society14.73×
05HeilpraktikerHealth11.64×
06Andy BorgMusic & Radio11.08×
07Dua LipaMusic & Radio10.28×
08Traditional medicineHealth10.18×
09Crystal healingHealth10.09×
10AyurvedaHealth8.97×
11Mary RoosMusic & Radio8.28×
12Anna LoosMovies & TV6.67×
13Michael Patrick KellyMusic & Radio6.40×
14Maite KellyMusic & Radio5.70×
15Ina MüllerMovies & TV4.75×
16Udo LindenbergMusic & Radio4.71×
17Barbara SchönebergerMovies & TV4.61×
18HugendubelShopping4.16×
19Sarah ConnorMusic & Radio3.77×
20Drop shippingShopping3.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Robert Betz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Robert Betz audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.34×
Healthy LifestyleBALANCE2.28×
SpiritualityBALANCE2.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Robert Betz audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
Price SensitivityPREMIUM0.70×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Robert Betz have in Germany?

Robert Betz has an estimated audience of 222,928 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Robert Betz fans?

82.5% of Robert Betz fans are female, 17.5% are male, with an average age of 44.7 years.

03

Which brands do Robert Betz fans like most?

Robert Betz fans show strongest brand affinity for Andy Borg (11.08×), DoTerra (18.02×), and Richard David Precht (14.73×) over the country average.

04

Where do Robert Betz fans live in Germany?

Robert Betz fans in Germany are most concentrated in Bayern (reach ~50K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Robert Betz fans also like?

Beyond Robert Betz itself, the audience over-indexes on DoTerra (18.02×), Richard David Precht (14.73×), Dua Lipa (10.28×), and Zentrum der Gesundheit (20.72×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Robert Betz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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