Robert Betz Audience in Germany
Robert Betz has an estimated audience of 234,459 people in Germany. 82.5% are female, 17.5% are male, average age 44.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Rossmann, Progressive rock, Scratching post, Israel, Jack White.
The average Robert Betz fan in Germany is 44.7 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Rossmann, Progressive rock, Scratching post, with strongest over-indexing on Rossmann (1.63× the country average). Demographically, the Robert Betz audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Person · Subtype: Business author
Demographics of Robert Betz fans
| Metric | Value |
|---|---|
| Female | 82.5% |
| Male | 17.5% |
| Average age | 44.7 |
| Estimated audience size | 234,459 |
Audience persona
The typical Robert Betz fan in Germany is more female, around 44.7 years old, with strong Mindfulness tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 53,833 | 1.43× |
| Nordrhein-Westfalen | 51,349 | 1× |
| Baden-Württemberg | 37,350 | 1.17× |
| Niedersachsen | 23,583 | 1.04× |
| Hessen | 16,708 | 0.94× |
| Rheinland-Pfalz | 13,269 | 1.13× |
| Sachsen | 12,149 | 1.06× |
| Schleswig-Holstein | 11,052 | 1.31× |
| Berlin | 7,349 | 0.7× |
| Thüringen | 6,843 | 1.15× |
| Brandenburg | 6,456 | 0.89× |
| Hamburg | 5,193 | 0.98× |
| Sachsen-Anhalt | 4,926 | 0.81× |
| Mecklenburg-Vorpommern | 3,944 | 0.88× |
| Saarland | 2,384 | 0.83× |
| Bremen | 1,402 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.63× | Shopping |
| Progressive rock | 2.58× | Music & Radio |
| Scratching post | 9.61× | Pets & Animals |
| Israel | 3.07× | Travel & Leisure |
| Jack White | 2.64× | Movies & TV |
| Ho, Ghana | 5.79× | Travel & Leisure |
| The Hollies (Official) | 8.08× | Music & Radio |
| Stradivarius | 1.59× | Shopping |
| Home Delivery | 2.64× | Food & Beverages |
| Eco Friendly Living | 3.45× | Home & Garden |
| The Nice Guys | 4.26× | Movies & TV |
| Recep Tayyip Erdoğan University | 6.65× | Business & Career |
| Wim Hof | 4.94× | Sports |
| Brunello Cucinelli | 3.21× | Fashion & Accessoires |
| A Streetcar Named Desire (play) | 8.55× | Literature |
| Cachorros | 5.16× | Pets & Animals |
| Rancidification | 8.05× | Business & Career |
| Information sensitivity | 2.82× | Technology & Electronics |
| Zagreb | 2.07× | Travel & Leisure |
| Esra Erol | 2.88× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.32 |
| Healthy Lifestyle | BALANCE | 1.85 |
| Pet Ownership | JOY | 1.41 |
| Spirituality | BALANCE | 1.34 |
| Sustainability | BALANCE | 1.33 |
| Creativity | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 73.4% |
| Austria | 15.3% |
| Switzerland | 9.5% |
See Robert Betz audiences in other countries
More Business author audiences in Germany
- Tony Robbins (345,220)
- Louise Hay (243,363)
- Grant Cardone (75,887)
- Brian Tracy (47,891)
- Wayne Dyer (36,196)
Frequently asked questions
How many fans does Robert Betz have in Germany?
Robert Betz has an estimated audience of 234,459 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Robert Betz fans?
82.5% of Robert Betz fans are female, 17.5% are male, with an average age of 44.7 years.
Which brands do Robert Betz fans like most?
Robert Betz fans show strongest brand affinity for Rossmann (1.63×), Progressive rock (2.58×), and Scratching post (9.61×) over the country average.
Where do Robert Betz fans live in Germany?
Robert Betz fans in Germany are most concentrated in Bayern (reach 53,833), Nordrhein-Westfalen (reach 51,349), and Baden-Württemberg (reach 37,350). These three regions account for the largest share of the active audience.
What other brands do Robert Betz fans also like?
Beyond Robert Betz itself, the audience over-indexes on Progressive rock (2.58×), Scratching post (9.61×), Israel (3.07×), and Jack White (2.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Robert Betz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.