Rascasse Audience Intelligence

ROBINSON Target Market in Germany

A data profile of the people who buy, follow and care about ROBINSON in Germany — modelled from more than twelve digital signal sources. ROBINSON has an estimated audience of 522,329 people in Germany.

#1484among Brand in Germany#888in Travel & Leisure

The average ROBINSON fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Barbara Schöneberger, Netto Marken-Discount, Family, with strongest over-indexing on Barbara Schöneberger (9.05× the country average).

Demographically, the ROBINSON audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical ROBINSON fan in Germany is more female, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for Barbara Schöneberger.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ROBINSON profile in Germany.

Audience size
522K
in Germany
Gender
63.7%♀
36.3% male
Age
42.1
average years
Country rank
#11341
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ROBINSON

63.7% are female, 36.3% are male, average age 42.1.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for ROBINSON audience in Germany
MetricValue
Female63.7%
Male36.3%
Average age42.1
Estimated audience size522,329
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the ROBINSON audience in Germany
Age bracketShare%
16-1912%
20-2914%
30-3924%
40-4934%
50+17%
Fig. 04

Worldwide distribution

29.7%

of the worldwide ROBINSON audience comes from Germany.

Worldwide audience distribution share by country for ROBINSON
CountryShare
Germany29.7%
United States13.5%
Sweden8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ROBINSON audience in Germany is strongest.

Fig. 05

Top regions by affinity

ROBINSON customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.48×
02Hessen~60K1.47×
03Hamburg~20K1.47×
04Baden-Württemberg~90K1.25×
05Bayern~100K1.24×
06Niedersachsen~60K1.18×
07Saarland~7K1.16×
08Rheinland-Pfalz~30K1.14×
09Schleswig-Holstein~20K1.10×
10Bremen~5K1.01×
11Berlin~20K0.86×
12Mecklenburg-Vorpommern~6K0.64×
13Brandenburg~10K0.63×
14Thüringen~8K0.58×
15Sachsen-Anhalt~7K0.51×
16Sachsen~10K0.48×
Fig. 06

Affinity by region

Affinity by region — ROBINSON, Germany
0.48×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ROBINSON audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ROBINSON audience
#·InterestCategoryAffinity×
01Condor FlugdienstTravel & Leisure14.16×
02Al ArabiyaMovies & TV13.20×
03Phineas and FerbMovies & TV10.78×
04Al JazeeraMovies & TV9.45×
05Barbara SchönebergerMovies & TV9.05×
06Shopping channelMovies & TV8.46×
07RimowaFashion & Accessoires8.29×
08TUITravel & Leisure4.24×
09HolidayCheckTravel & Leisure3.57×
10Netto Marken-DiscountShopping3.25×
11KitchenwareHome & Garden3.23×
12VacationsTravel & Leisure3.04×
13NatureHome & Garden2.99×
14FamilyKids & Family2.73×
15CanadaTravel & Leisure2.72×
16Müller (company)Food & Beverages2.62×
17HornbachShopping2.37×
18RyanairTravel & Leisure2.24×
19GermanyTravel & Leisure1.68×
20TikTokInternet & Social Media1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ROBINSON audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ROBINSON audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.18×
TravellingTHRILL1.75×
Design AffinityPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ROBINSON audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.77×
Risk AppetiteTHRILL0.82×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ROBINSON's target market in Germany?

ROBINSON's target market in Germany covers an estimated 522,329 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of ROBINSON customers?

63.7% of the ROBINSON audience are female, 36.3% are male, with an average age of 42.1 years.

03

Which brands do ROBINSON fans like most?

ROBINSON fans show strongest brand affinity for Barbara Schöneberger (9.05×), Netto Marken-Discount (3.25×), and Family (2.73×) over the country average.

04

Where do ROBINSON fans live in Germany?

ROBINSON fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do ROBINSON fans also like?

Beyond ROBINSON itself, the audience over-indexes on Netto Marken-Discount (3.25×), Family (2.73×), Nature (2.99×), and TUI (4.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See ROBINSON audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for ROBINSON. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →