ROBINSON Audience in Germany
ROBINSON has an estimated audience of 524,249 people in Germany. 63.7% are female, 36.3% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Netto Marken-Discount, TUI, Wetter.com, Canada, Phineas and Ferb.
The average ROBINSON fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Netto Marken-Discount, TUI, Wetter.com, with strongest over-indexing on Netto Marken-Discount (2.95× the country average). Demographically, the ROBINSON audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand
Demographics of ROBINSON fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 42.1 |
| Estimated audience size | 524,249 |
Audience persona
The typical ROBINSON fan in Germany is more female, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for Netto Marken-Discount.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 172,497 | 1.5× |
| Bayern | 107,446 | 1.28× |
| Baden-Württemberg | 90,377 | 1.26× |
| Hessen | 61,338 | 1.54× |
| Niedersachsen | 60,652 | 1.19× |
| Rheinland-Pfalz | 30,419 | 1.16× |
| Berlin | 21,917 | 0.94× |
| Schleswig-Holstein | 20,721 | 1.1× |
| Hamburg | 17,410 | 1.47× |
| Sachsen | 10,686 | 0.42× |
| Brandenburg | 9,658 | 0.59× |
| Saarland | 7,214 | 1.12× |
| Thüringen | 6,361 | 0.48× |
| Sachsen-Anhalt | 5,862 | 0.43× |
| Mecklenburg-Vorpommern | 5,530 | 0.55× |
| Bremen | 4,382 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Netto Marken-Discount | 2.95× | Shopping |
| TUI | 3.94× | Travel & Leisure |
| Wetter.com | 2.81× | Home & Garden |
| Canada | 3.49× | Travel & Leisure |
| Phineas and Ferb | 12.9× | Movies & TV |
| Ryanair | 2.75× | Travel & Leisure |
| HolidayCheck | 3.88× | Travel & Leisure |
| Al Jazeera | 9.82× | Movies & TV |
| Breuninger | 2.9× | Fashion & Accessoires |
| TF1 | 12.06× | Movies & TV |
| Remote control | 10.33× | Home & Garden |
| Germany national football team | 3.37× | Sports |
| Vacations | 2.53× | Travel & Leisure |
| Self care | 3.12× | Health |
| Greece | 3.78× | Travel & Leisure |
| Teletubbies | 11.54× | Kids & Family |
| Kitchenware | 3.43× | Home & Garden |
| Fressnapf | 3.16× | Shopping |
| Tour de France | 4.9× | Sports |
| Family | 1.74× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.03 |
| Design Affinity | PREMIUM | 1.9 |
| Travelling | THRILL | 1.56 |
| Sports Activity | POWER | 1.52 |
| Community Orientation | OPEN | 1.48 |
| Sustainability | BALANCE | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 29.9% |
| United States | 13.5% |
| Sweden | 8.5% |
See ROBINSON audiences in other countries
More Travel & Leisure audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does ROBINSON have in Germany?
ROBINSON has an estimated audience of 524,249 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ROBINSON fans?
63.7% of ROBINSON fans are female, 36.3% are male, with an average age of 42.1 years.
Which brands do ROBINSON fans like most?
ROBINSON fans show strongest brand affinity for Netto Marken-Discount (2.95×), TUI (3.94×), and Wetter.com (2.81×) over the country average.
Where do ROBINSON fans live in Germany?
ROBINSON fans in Germany are most concentrated in Nordrhein-Westfalen (reach 172,497), Bayern (reach 107,446), and Baden-Württemberg (reach 90,377). These three regions account for the largest share of the active audience.
What other brands do ROBINSON fans also like?
Beyond ROBINSON itself, the audience over-indexes on TUI (3.94×), Wetter.com (2.81×), Canada (3.49×), and Phineas and Ferb (12.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ROBINSON. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.