Rúrik Gíslason Audience in Germany
Rúrik Gíslason has an estimated audience of 538,961 people in Germany. 75.2% are female, 24.8% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Lev Yashin, Howth, Home Office, Cosenza Calcio, Matala, Crete.
The average Rúrik Gíslason fan in Germany is 43.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Lev Yashin, Howth, Home Office, with strongest over-indexing on Lev Yashin (23.3× the country average). Demographically, the Rúrik Gíslason audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Rúrik Gíslason fans
| Metric | Value |
|---|---|
| Female | 75.2% |
| Male | 24.8% |
| Average age | 43.4 |
| Estimated audience size | 538,961 |
Audience persona
The typical Rúrik Gíslason fan in Germany is more female, around 43.4 years old, with strong Pet Ownership tendencies and a notable affinity for Lev Yashin.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 111,022 | 0.94× |
| Bayern | 69,045 | 0.79× |
| Niedersachsen | 62,734 | 1.19× |
| Baden-Württemberg | 58,985 | 0.8× |
| Hessen | 39,884 | 0.97× |
| Sachsen | 30,618 | 1.15× |
| Mecklenburg-Vorpommern | 29,806 | 2.88× |
| Rheinland-Pfalz | 22,076 | 0.81× |
| Berlin | 21,163 | 0.87× |
| Schleswig-Holstein | 17,927 | 0.92× |
| Brandenburg | 15,982 | 0.95× |
| Sachsen-Anhalt | 13,057 | 0.93× |
| Thüringen | 11,443 | 0.83× |
| Hamburg | 9,808 | 0.8× |
| Saarland | 4,575 | 0.69× |
| Bremen | 2,224 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lev Yashin | 23.3× | Sports |
| Howth | 16.93× | Travel & Leisure |
| Home Office | 2.43× | Business & Career |
| Cosenza Calcio | 30.73× | Sports |
| Matala, Crete | 17.64× | Travel & Leisure |
| Home Delivery | 4.3× | Food & Beverages |
| Don Iveson | 352.78× | Politics & Society |
| Litter box | 1.64× | Pets & Animals |
| Bully (2011 film) | 7.8× | Movies & TV |
| Progressive rock | 2.02× | Music & Radio |
| Noodle (Gorillaz) | 4.07× | Music & Radio |
| Stradivarius | 1.9× | Shopping |
| Saving | 1.52× | Business & Career |
| Product design | 1.68× | Business & Career |
| Mount Hermon | 19.58× | Travel & Leisure |
| Penn & Teller | 8.27× | Movies & TV |
| VfL Wolfsburg | 1.59× | Sports |
| Time (magazine) | 1.89× | News |
| Gush Katif | 14.38× | Travel & Leisure |
| Israel | 1.62× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.31 |
| LGBTQ+ Identity | OPEN | 1.21 |
| Community Orientation | OPEN | 1.21 |
| Sports Activity | POWER | 1.15 |
| Patriotism | CONSERVATISM | 1.06 |
| Need for Security | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 80.5% |
| Austria | 6.4% |
| Switzerland | 5.1% |
See Rúrik Gíslason audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Rúrik Gíslason have in Germany?
Rúrik Gíslason has an estimated audience of 538,961 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rúrik Gíslason fans?
75.2% of Rúrik Gíslason fans are female, 24.8% are male, with an average age of 43.4 years.
Which brands do Rúrik Gíslason fans like most?
Rúrik Gíslason fans show strongest brand affinity for Lev Yashin (23.3×), Howth (16.93×), and Home Office (2.43×) over the country average.
Where do Rúrik Gíslason fans live in Germany?
Rúrik Gíslason fans in Germany are most concentrated in Nordrhein-Westfalen (reach 111,022), Bayern (reach 69,045), and Niedersachsen (reach 62,734). These three regions account for the largest share of the active audience.
What other brands do Rúrik Gíslason fans also like?
Beyond Rúrik Gíslason itself, the audience over-indexes on Howth (16.93×), Home Office (2.43×), Cosenza Calcio (30.73×), and Matala, Crete (17.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rúrik Gíslason. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.