Sabrina Setlur Audience in Germany
Sabrina Setlur has an estimated audience of 465,375 people in Germany. 65.5% are female, 34.5% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Jotex, Xavier Naidoo, Whirlpool Corporation, Roland Kaiser.
The average Sabrina Setlur fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Jotex, Xavier Naidoo, with strongest over-indexing on Borussia Dortmund (1.55× the country average). Demographically, the Sabrina Setlur audience skews more female with an average age of 37.3, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Sabrina Setlur fans
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 37.3 |
| Estimated audience size | 465,375 |
Audience persona
The typical Sabrina Setlur fan in Germany is more female, around 37.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 115,537 | 1.13× |
| Bayern | 67,154 | 0.9× |
| Baden-Württemberg | 63,187 | 1× |
| Niedersachsen | 47,444 | 1.05× |
| Hessen | 44,238 | 1.25× |
| Rheinland-Pfalz | 25,054 | 1.07× |
| Sachsen | 22,962 | 1.01× |
| Berlin | 20,083 | 0.97× |
| Schleswig-Holstein | 15,522 | 0.93× |
| Brandenburg | 14,342 | 0.99× |
| Thüringen | 12,821 | 1.08× |
| Sachsen-Anhalt | 12,480 | 1.03× |
| Hamburg | 9,171 | 0.87× |
| Mecklenburg-Vorpommern | 8,097 | 0.91× |
| Saarland | 5,358 | 0.94× |
| Bremen | 3,463 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.55× | Sports |
| Jotex | 20.33× | Shopping |
| Xavier Naidoo | 7.65× | Music & Radio |
| Whirlpool Corporation | 7.64× | Home & Garden |
| Roland Kaiser | 3.01× | Music & Radio |
| Haftbefehl | 4.11× | Music & Radio |
| FC Bayern Munich | 1.57× | Sports |
| Gute Zeiten, schlechte Zeiten | 2.63× | Movies & TV |
| Michael Patrick Kelly | 5.09× | Music & Radio |
| Vagabond (manga) | 10.66× | Literature |
| Spiegel Online | 1.67× | News |
| Kool Savas | 9.67× | Music & Radio |
| Markus Lanz | 2.44× | Movies & TV |
| Let's Dance (German TV series) | 2.15× | Movies & TV |
| Helene Fischer | 1.92× | Music & Radio |
| Rea Garvey | 5.03× | Music & Radio |
| Deichmann | 1.71× | Shopping |
| SunExpress | 3.26× | Travel & Leisure |
| SV Werder Bremen | 1.59× | Sports |
| RTL Television | 2.15× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.21 |
| Pet Ownership | JOY | 1.08 |
| Mindfulness | BALANCE | 1.03 |
| Community Orientation | OPEN | 1.03 |
| Price Sensitivity | PREMIUM | 1.02 |
| Healthy Lifestyle | BALANCE | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.4% |
| Austria | 5.3% |
| Switzerland | 3.6% |
See Sabrina Setlur audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Sabrina Setlur have in Germany?
Sabrina Setlur has an estimated audience of 465,375 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sabrina Setlur fans?
65.5% of Sabrina Setlur fans are female, 34.5% are male, with an average age of 37.3 years.
Which brands do Sabrina Setlur fans like most?
Sabrina Setlur fans show strongest brand affinity for Borussia Dortmund (1.55×), Jotex (20.33×), and Xavier Naidoo (7.65×) over the country average.
Where do Sabrina Setlur fans live in Germany?
Sabrina Setlur fans in Germany are most concentrated in Nordrhein-Westfalen (reach 115,537), Bayern (reach 67,154), and Baden-Württemberg (reach 63,187). These three regions account for the largest share of the active audience.
What other brands do Sabrina Setlur fans also like?
Beyond Sabrina Setlur itself, the audience over-indexes on Jotex (20.33×), Xavier Naidoo (7.65×), Whirlpool Corporation (7.64×), and Roland Kaiser (3.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sabrina Setlur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.