Kool Savas Audience in Germany
Kool Savas has an estimated audience of 491,038 people in Germany. 47.8% are female, 52.2% are male, average age 29.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Finch, Haftbefehl, Borussia Dortmund, Sports, Sarah Engels.
The average Kool Savas fan in Germany is 29.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Finch, Haftbefehl, Borussia Dortmund, with strongest over-indexing on Finch (7.15× the country average). Demographically, the Kool Savas audience skews balanced with an average age of 29.5, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Kool Savas fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 29.5 |
| Estimated audience size | 491,038 |
Audience persona
The typical Kool Savas fan in Germany is balanced, around 29.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Finch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 128,206 | 1.19× |
| Baden-Württemberg | 79,293 | 1.18× |
| Bayern | 71,454 | 0.91× |
| Niedersachsen | 47,697 | 1× |
| Hessen | 37,465 | 1× |
| Berlin | 36,502 | 1.66× |
| Rheinland-Pfalz | 23,862 | 0.97× |
| Sachsen | 22,145 | 0.92× |
| Brandenburg | 17,415 | 1.14× |
| Schleswig-Holstein | 14,376 | 0.82× |
| Hamburg | 12,004 | 1.08× |
| Sachsen-Anhalt | 11,036 | 0.87× |
| Thüringen | 9,423 | 0.75× |
| Mecklenburg-Vorpommern | 6,766 | 0.72× |
| Saarland | 5,224 | 0.87× |
| Bremen | 3,845 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finch | 7.15× | Music & Radio |
| Haftbefehl | 7.88× | Music & Radio |
| Borussia Dortmund | 1.94× | Sports |
| Sports | 1.91× | Sports |
| Sarah Engels | 6.5× | Movies & TV |
| Bushido | 7.49× | Music & Radio |
| Gangsta rap | 5.81× | Music & Radio |
| SV Werder Bremen | 2.35× | Sports |
| Sido | 7.32× | Music & Radio |
| Outdoor recreation | 1.54× | Sports |
| Friends | 2.76× | Movies & TV |
| UEFA Champions League | 1.98× | Sports |
| FC Bayern Munich | 1.7× | Sports |
| Tipico | 2.9× | Games |
| FIFA World Cup | 1.86× | Sports |
| Transfermarkt | 2.43× | Sports |
| Bundesliga | 1.67× | Sports |
| Galatasaray S.K. | 2.36× | Sports |
| TikTok | 1.56× | Internet & Social Media |
| Cro (rapper) | 4.78× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.22 |
| Price Sensitivity | PREMIUM | 1.15 |
| Social Media Usage | JOY | 1.1 |
| Early Adopter Mentality | POWER | 1.09 |
| Urban Lifestyle | OPEN | 1.05 |
| Patriotism | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 83.3% |
| Switzerland | 4.6% |
| Austria | 4.5% |
See Kool Savas audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Kool Savas have in Germany?
Kool Savas has an estimated audience of 491,038 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Kool Savas fans?
47.8% of Kool Savas fans are female, 52.2% are male, with an average age of 29.5 years.
Which brands do Kool Savas fans like most?
Kool Savas fans show strongest brand affinity for Finch (7.15×), Haftbefehl (7.88×), and Borussia Dortmund (1.94×) over the country average.
Where do Kool Savas fans live in Germany?
Kool Savas fans in Germany are most concentrated in Nordrhein-Westfalen (reach 128,206), Baden-Württemberg (reach 79,293), and Bayern (reach 71,454). These three regions account for the largest share of the active audience.
What other brands do Kool Savas fans also like?
Beyond Kool Savas itself, the audience over-indexes on Haftbefehl (7.88×), Borussia Dortmund (1.94×), Sports (1.91×), and Sarah Engels (6.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kool Savas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.