Kool Savas Audience in Germany
A data profile of the people who buy, follow and care about Kool Savas in Germany — modelled from more than twelve digital signal sources. Kool Savas has an estimated audience of 476,596 people in Germany.
The average Kool Savas fan in Germany is 29.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Haftbefehl, Finch, Sarah Engels, with strongest over-indexing on Haftbefehl (7.88× the country average).
Demographically, the Kool Savas audience skews balanced with an average age of 29.5, and over-indexes on personality traits such as Early Adopter Mentality, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Kool Savas fan in Germany is balanced, around 29.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Haftbefehl.
At a glance
The key figures that characterise the Kool Savas profile in Germany.
Search interest · 12-month trend
Demographics of Kool Savas fans
47.8% are female, 52.2% are male, average age 29.5.
Gender split
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 29.5 |
| Estimated audience size | 476,596 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 22% | |
| 30-39 | 13% | |
| 40-49 | 10% | |
| 50+ | 7% |
Worldwide distribution
of the worldwide Kool Savas audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 83.1% |
| Austria | 4.7% |
| Switzerland | 4.4% |
Geography
Where the Kool Savas audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~30K | 1.56× | |
| 02 | Nordrhein-Westfalen | ~100K | 1.19× | |
| 03 | Brandenburg | ~20K | 1.17× | |
| 04 | Baden-Württemberg | ~80K | 1.14× | |
| 05 | Hamburg | ~10K | 1.10× | |
| 06 | Hessen | ~40K | 0.99× | |
| 07 | Niedersachsen | ~50K | 0.97× | |
| 08 | Bremen | ~4K | 0.96× | |
| 09 | Rheinland-Pfalz | ~20K | 0.95× | |
| 10 | Saarland | ~6K | 0.95× | |
| 11 | Sachsen | ~20K | 0.91× | |
| 12 | Sachsen-Anhalt | ~10K | 0.89× | |
| 13 | Bayern | ~70K | 0.88× | |
| 14 | Schleswig-Holstein | ~10K | 0.83× | |
| 15 | Thüringen | ~10K | 0.80× | |
| 16 | Mecklenburg-Vorpommern | ~7K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Kool Savas audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Haftbefehl | Music & Radio | 7.88× | ||
| 02 | Bushido | Music & Radio | 7.49× | ||
| 03 | Sido | Music & Radio | 7.32× | ||
| 04 | Finch | Music & Radio | 7.15× | ||
| 05 | Sarah Engels | Movies & TV | 6.50× | ||
| 06 | Julia Beautx | Internet & Social Media | 5.85× | ||
| 07 | Gangsta rap | Music & Radio | 5.81× | ||
| 08 | Tipico | Games | 2.90× | ||
| 09 | Transfermarkt | Sports | 2.43× | ||
| 10 | Galatasaray S.K. | Sports | 2.36× | ||
| 11 | SV Werder Bremen | Sports | 2.35× | ||
| 12 | Sportschau | Sports | 2.16× | ||
| 13 | UEFA Champions League | Sports | 1.98× | ||
| 14 | Borussia Dortmund | Sports | 1.94× | ||
| 15 | Sports | Sports | 1.91× | ||
| 16 | FIFA World Cup | Sports | 1.86× | ||
| 17 | FC Bayern Munich | Sports | 1.70× | ||
| 18 | Bundesliga | Sports | 1.67× | ||
| 19 | TikTok | Internet & Social Media | 1.56× | ||
| 20 | Outdoor recreation | Sports | 1.54× |
Personality of the Kool Savas audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.35× | |
| Healthy Lifestyle | BALANCE | 1.31× | |
| Social Media Usage | JOY | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.70× | |
| Design Affinity | PREMIUM | 0.76× | |
| Community Orientation | OPEN | 0.80× |
Frequently asked questions
How many fans does Kool Savas have in Germany?
Kool Savas has an estimated audience of 476,596 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Kool Savas fans?
47.8% of Kool Savas fans are female, 52.2% are male, with an average age of 29.5 years.
Which brands do Kool Savas fans like most?
Kool Savas fans show strongest brand affinity for Haftbefehl (7.88×), Finch (7.15×), and Sarah Engels (6.5×) over the country average.
Where do Kool Savas fans live in Germany?
Kool Savas fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~80K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Kool Savas fans also like?
Beyond Kool Savas itself, the audience over-indexes on Finch (7.15×), Sarah Engels (6.5×), Sports (1.91×), and Bushido (7.49×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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- Finch (4,588,138)
- Haftbefehl (3,813,869)
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- Bad Bunny (2,711,989)
- Ikkimel (2,659,213)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kool Savas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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