S.H.E Audience in Germany

S.H.E logo

S.H.E has an estimated audience of 341,251 people in Germany. 59.2% are female, 40.8% are male, average age 43.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nuts (film), Anton Hofreiter, Laneige, Bull Terrier (Miniature), Progressive rock.

The average S.H.E fan in Germany is 43.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nuts (film), Anton Hofreiter, Laneige, with strongest over-indexing on Nuts (film) (42.03× the country average). Demographically, the S.H.E audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Convenience Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of S.H.E fans

Demographic split for S.H.E audience in Germany
MetricValue
Female59.2%
Male40.8%
Average age43.2
Estimated audience size341,251

Audience persona

The typical S.H.E fan in Germany is more female, around 43.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Nuts (film).

Top regions in Germany

Top regions ranked by reach for S.H.E in Germany
RegionReachAffinity
Nordrhein-Westfalen77,6051.04×
Bayern55,2171.01×
Baden-Württemberg47,9151.03×
Hessen45,5781.75×
Niedersachsen30,7470.93×
Berlin18,8331.23×
Rheinland-Pfalz18,6381.09×
Sachsen13,7200.82×
Schleswig-Holstein10,8510.89×
Brandenburg8,7510.83×
Hamburg7,8671.02×
Thüringen7,0200.81×
Sachsen-Anhalt6,9880.79×
Mecklenburg-Vorpommern5,2470.81×
Saarland3,6360.87×
Bremen3,2031.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for S.H.E audience
BrandAffinityCategory
Nuts (film)42.03×Movies & TV
Anton Hofreiter21.22×Politics & Society
Laneige13.46×Beauty & Wellness
Bull Terrier (Miniature)19.37×Pets & Animals
Progressive rock1.59×Music & Radio
Medieval fantasy10.7×Literature
Christmas Gift1.6×Kids & Family
Information sensitivity3.85×Technology & Electronics
Este, Veneto1.8×Travel & Leisure
Natural rubber1.63×Cars & Mobility
HODINKEE6.15×Fashion & Accessoires
Oliver Platt5.06×Movies & TV
La Provincia Pavese23.88×News
Delaware County, Pennsylvania29.43×Travel & Leisure
Janitor3.01×Home & Garden
Wim Hof3.07×Sports
Therme Erding2.13×Travel & Leisure
Experiential gifts2.7×Shopping
Roger Daltrey3.64×Movies & TV
Fakty TVN3.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by S.H.E audience
TraitClusterScore
Convenience OrientationPREMIUM2.27
SpiritualityBALANCE1.36
Early Adopter MentalityPOWER1.18
Price SensitivityPREMIUM1.16
Family OrientationCONSERVATISM1.1
IndulgenceJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for S.H.E
CountryShare
India20.6%
United States14.9%
France5.6%

See S.H.E audiences in other countries

More Band audiences in Germany

Frequently asked questions

How many fans does S.H.E have in Germany?

S.H.E has an estimated audience of 341,251 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of S.H.E fans?

59.2% of S.H.E fans are female, 40.8% are male, with an average age of 43.2 years.

Which brands do S.H.E fans like most?

S.H.E fans show strongest brand affinity for Nuts (film) (42.03×), Anton Hofreiter (21.22×), and Laneige (13.46×) over the country average.

Where do S.H.E fans live in Germany?

S.H.E fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,605), Bayern (reach 55,217), and Baden-Württemberg (reach 47,915). These three regions account for the largest share of the active audience.

What other brands do S.H.E fans also like?

Beyond S.H.E itself, the audience over-indexes on Anton Hofreiter (21.22×), Laneige (13.46×), Bull Terrier (Miniature) (19.37×), and Progressive rock (1.59×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for S.H.E. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.