S.H.E Audience in United States

S.H.E logo

S.H.E has an estimated audience of 2,027,719 people in United States. 54.8% are female, 45.2% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Nuts (film), TeachHUB, Harlow, Fairy godmother, Governor of Michigan.

The average S.H.E fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nuts (film), TeachHUB, Harlow, with strongest over-indexing on Nuts (film) (29.01× the country average). Demographically, the S.H.E audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of S.H.E fans

Demographic split for S.H.E audience in United States
MetricValue
Female54.8%
Male45.2%
Average age40.2
Estimated audience size2,027,719

Audience persona

The typical S.H.E fan in United States is balanced, around 40.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Nuts (film).

Top regions in United States

Top regions ranked by reach for S.H.E in United States
RegionReachAffinity
California259,7641.16×
Texas207,5621.19×
Florida156,7291.14×
New York130,2671.15×
Georgia82,2881.32×
Pennsylvania72,1581.06×
Illinois70,9551.05×
North Carolina67,4521.11×
Ohio61,7840.99×
Virginia58,1141.18×
Michigan55,6481.05×
New Jersey51,4711×
Tennessee45,1571.11×
Maryland39,6971.14×
Indiana38,7861.05×
Massachusetts38,1060.95×
Washington37,9310.93×
Arizona37,7580.91×
South Carolina36,4111.19×
Louisiana34,1021.3×
Alabama32,7491.16×
Oklahoma31,9661.42×
Missouri31,7940.97×
Wisconsin30,7101.01×
Kentucky28,0461.1×
Colorado25,9130.81×
Minnesota24,6190.85×
Mississippi21,3471.28×
Oregon21,0480.91×
Nevada19,6011×
Connecticut18,6990.92×
Arkansas18,2241.09×
Iowa17,7141.06×
Utah17,5480.97×
Kansas14,7690.92×
New Mexico12,6841.25×
West Virginia9,8571.04×
Idaho9,1290.9×
Nebraska8,6350.85×
Hawaii7,6970.88×
Rhode Island5,8480.91×
Maine5,8440.8×
New Hampshire5,8440.73×
Washington, District of Columbia5,7940.95×
Delaware5,3190.95×
Montana4,1880.74×
South Dakota3,4080.73×
North Dakota3,2580.78×
Alaska2,8600.66×
Vermont2,5230.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for S.H.E audience
BrandAffinityCategory
Nuts (film)29.01×Movies & TV
TeachHUB15.83×Business & Career
Harlow19.48×Travel & Leisure
Fairy godmother11.24×Literature
Governor of Michigan10.71×Politics & Society
Hipster11.62×Politics & Society
Goop6×Internet & Social Media
Grace Slick9.6×Music & Radio
JDSU3.3×Business & Career
Mathcore8.09×Music & Radio
Home equity1.99×Home & Garden
Cherish (group)10.61×Music & Radio
Laneige5×Beauty & Wellness
TV Fanatic9.64×Movies & TV
No Escape (1994 film)10.08×Movies & TV
La Opinión6.37×News
Natural rubber1.84×Cars & Mobility
Hardik Pandya12.92×Sports
Grinch3.3×Movies & TV
Penn & Teller6.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by S.H.E audience
TraitClusterScore
Luxury OrientationPREMIUM2.24
TravellingTHRILL1.52
Design AffinityPREMIUM1.34
Early Adopter MentalityPOWER1.31
LGBTQ+ IdentityOPEN1.26
IndulgenceJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for S.H.E
CountryShare
India20.6%
United States14.9%
France5.6%

See S.H.E audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does S.H.E have in United States?

S.H.E has an estimated audience of 2,027,719 people in United States, concentrated in California and Texas.

What is the gender split and age of S.H.E fans?

54.8% of S.H.E fans are female, 45.2% are male, with an average age of 40.2 years.

Which brands do S.H.E fans like most?

S.H.E fans show strongest brand affinity for Nuts (film) (29.01×), TeachHUB (15.83×), and Harlow (19.48×) over the country average.

Where do S.H.E fans live in United States?

S.H.E fans in United States are most concentrated in California (reach 259,764), Texas (reach 207,562), and Florida (reach 156,729). These three regions account for the largest share of the active audience.

What other brands do S.H.E fans also like?

Beyond S.H.E itself, the audience over-indexes on TeachHUB (15.83×), Harlow (19.48×), Fairy godmother (11.24×), and Governor of Michigan (10.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for S.H.E. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.