Sonja Zietlow Audience in Germany
Sonja Zietlow has an estimated audience of 1,083,806 people in Germany. 48.1% are female, 51.9% are male, average age 33.8. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Home Office, Rossmann, Dog breed, Time (magazine), Progressive rock.
The average Sonja Zietlow fan in Germany is 33.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Home Office, Rossmann, Dog breed, with strongest over-indexing on Home Office (2.77× the country average). Demographically, the Sonja Zietlow audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as LGBTQ+ Identity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Sonja Zietlow fans
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 33.8 |
| Estimated audience size | 1,083,806 |
Audience persona
The typical Sonja Zietlow fan in Germany is balanced, around 33.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 265,804 | 1.12× |
| Bayern | 129,372 | 0.74× |
| Niedersachsen | 122,464 | 1.16× |
| Baden-Württemberg | 107,905 | 0.73× |
| Hessen | 66,081 | 0.8× |
| Sachsen | 58,055 | 1.09× |
| Rheinland-Pfalz | 51,414 | 0.95× |
| Berlin | 44,023 | 0.91× |
| Brandenburg | 43,268 | 1.29× |
| Schleswig-Holstein | 40,798 | 1.05× |
| Sachsen-Anhalt | 37,237 | 1.33× |
| Thüringen | 29,882 | 1.08× |
| Mecklenburg-Vorpommern | 26,754 | 1.29× |
| Hamburg | 20,231 | 0.83× |
| Saarland | 11,301 | 0.85× |
| Bremen | 7,269 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 2.77× | Business & Career |
| Rossmann | 1.66× | Shopping |
| Dog breed | 1.87× | Pets & Animals |
| Time (magazine) | 3.6× | News |
| Progressive rock | 2.71× | Music & Radio |
| Combat sport | 2.3× | Sports |
| Whataburger | 9.13× | Food & Beverages |
| myDealZ | 3.2× | Shopping |
| Racing | 1.85× | Cars & Mobility |
| Stradivarius | 1.62× | Shopping |
| Henley shirt | 4.74× | Fashion & Accessoires |
| Mohamed Salah | 3.12× | Sports |
| Huizen | 5.08× | Travel & Leisure |
| Škoda Kodiaq | 1.7× | Cars & Mobility |
| Loincloth | 2.36× | Fashion & Accessoires |
| Annie Hall | 8.99× | Movies & TV |
| Israel | 1.52× | Travel & Leisure |
| Bank account | 2.02× | Business & Career |
| Harlow | 10.78× | Travel & Leisure |
| Celtic mythology | 3.36× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.33 |
| DIY Mentality | THRILL | 1.07 |
| Sports Activity | POWER | 1.06 |
| Pet Ownership | JOY | 1.05 |
| Price Sensitivity | PREMIUM | 1.05 |
| Family Orientation | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.5% |
| Austria | 4.8% |
| Switzerland | 3.4% |
See Sonja Zietlow audiences in other countries
More TV personality audiences in Germany
- Thomas Gottschalk (7,419,238)
- Markus Lanz (7,072,854)
- Simone Thomalla (3,912,773)
- Esther Sedlaczek (3,354,593)
- Simone Ballack (3,287,869)
Frequently asked questions
How many fans does Sonja Zietlow have in Germany?
Sonja Zietlow has an estimated audience of 1,083,806 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sonja Zietlow fans?
48.1% of Sonja Zietlow fans are female, 51.9% are male, with an average age of 33.8 years.
Which brands do Sonja Zietlow fans like most?
Sonja Zietlow fans show strongest brand affinity for Home Office (2.77×), Rossmann (1.66×), and Dog breed (1.87×) over the country average.
Where do Sonja Zietlow fans live in Germany?
Sonja Zietlow fans in Germany are most concentrated in Nordrhein-Westfalen (reach 265,804), Bayern (reach 129,372), and Niedersachsen (reach 122,464). These three regions account for the largest share of the active audience.
What other brands do Sonja Zietlow fans also like?
Beyond Sonja Zietlow itself, the audience over-indexes on Rossmann (1.66×), Dog breed (1.87×), Time (magazine) (3.6×), and Progressive rock (2.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sonja Zietlow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.