Urbanization Audience in Germany
Urbanization has an estimated audience of 291,506 people in Germany. 43.5% are female, 56.5% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Uzbekistan, Tajikistan, Genghis Khan, Music of Afghanistan, Afghanistan national cricket team.
The average Urbanization fan in Germany is 42.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Uzbekistan, Tajikistan, Genghis Khan, with strongest over-indexing on Uzbekistan (20.4× the country average). Demographically, the Urbanization audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Urbanization fans
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 42.0 |
| Estimated audience size | 291,506 |
Audience persona
The typical Urbanization fan in Germany is more male, around 42.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Uzbekistan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 63,850 | 1× |
| Baden-Württemberg | 41,267 | 1.04× |
| Bayern | 35,889 | 0.77× |
| Niedersachsen | 30,814 | 1.09× |
| Hessen | 20,388 | 0.92× |
| Rheinland-Pfalz | 15,445 | 1.06× |
| Berlin | 13,134 | 1.01× |
| Sachsen | 12,988 | 0.91× |
| Brandenburg | 10,196 | 1.13× |
| Schleswig-Holstein | 9,868 | 0.94× |
| Thüringen | 8,177 | 1.1× |
| Sachsen-Anhalt | 7,681 | 1.02× |
| Hamburg | 7,535 | 1.14× |
| Mecklenburg-Vorpommern | 5,038 | 0.91× |
| Saarland | 3,794 | 1.06× |
| Bremen | 2,290 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Uzbekistan | 20.4× | Travel & Leisure |
| Tajikistan | 26.09× | Travel & Leisure |
| Genghis Khan | 16.98× | Politics & Society |
| Music of Afghanistan | 24.05× | Music & Radio |
| Afghanistan national cricket team | 29× | Sports |
| Esteghlal F.C. | 22.4× | Sports |
| Gerald Ford | 42.55× | Politics & Society |
| Pakistan national cricket team | 18.3× | Sports |
| Wikipedia | 3.43× | Internet & Social Media |
| Tagesschau | 2.67× | Movies & TV |
| Germany | 2.03× | Travel & Leisure |
| Food | 1.88× | Food & Beverages |
| Music | 1.76× | Business & Career |
| Iranian languages | 10.73× | Politics & Society |
| Radio Farda | 24.64× | Music & Radio |
| Ahmad Shah Massoud | 56.29× | Politics & Society |
| FARSI1 | 17.86× | Movies & TV |
| FRITZ!Box | 3.15× | Technology & Electronics |
| Food and drink | 1.55× | Food & Beverages |
| American Marketing Association | 7.66× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 9.41 |
| Quality Awareness | PREMIUM | 2.18 |
| Early Adopter Mentality | POWER | 1.84 |
| Design Affinity | PREMIUM | 1.77 |
| Travelling | THRILL | 1.75 |
| Sports Activity | POWER | 1.75 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Mexico | 6.6% |
| Brazil | 5.5% |
See Urbanization audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Urbanization have in Germany?
Urbanization has an estimated audience of 291,506 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Urbanization fans?
43.5% of Urbanization fans are female, 56.5% are male, with an average age of 42.0 years.
Which brands do Urbanization fans like most?
Urbanization fans show strongest brand affinity for Uzbekistan (20.4×), Tajikistan (26.09×), and Genghis Khan (16.98×) over the country average.
Where do Urbanization fans live in Germany?
Urbanization fans in Germany are most concentrated in Nordrhein-Westfalen (reach 63,850), Baden-Württemberg (reach 41,267), and Bayern (reach 35,889). These three regions account for the largest share of the active audience.
What other brands do Urbanization fans also like?
Beyond Urbanization itself, the audience over-indexes on Tajikistan (26.09×), Genghis Khan (16.98×), Music of Afghanistan (24.05×), and Afghanistan national cricket team (29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Urbanization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.