Rascasse Audience Intelligence

Urbanization Audience in Germany

A data profile of the people who buy, follow and care about Urbanization in Germany — modelled from more than twelve digital signal sources. Urbanization has an estimated audience of 291,506 people in Germany.

#6255among Topic in Germany#878in Politics & Society

The average Urbanization fan in Germany is 42.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Uzbekistan, Genghis Khan, Tajikistan, with strongest over-indexing on Uzbekistan (20.4× the country average).

Demographically, the Urbanization audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Urbanization fan in Germany is more male, around 42.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Uzbekistan.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Urbanization profile in Germany.

Audience size
292K
in Germany
Gender
43.5%♀
56.5% male
Age
42.0
average years
Country rank
#17701
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Urbanization fans

43.5% are female, 56.5% are male, average age 42.0.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Urbanization audience in Germany
MetricValue
Female43.5%
Male56.5%
Average age42.0
Estimated audience size291,506
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Urbanization audience in Germany
Age bracketShare%
16-1912%
20-2918%
30-3922%
40-4924%
50+24%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Urbanization audience comes from Germany.

Worldwide audience distribution share by country for Urbanization
CountryShare
United States22.0%
Mexico6.6%
Brazil5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Urbanization audience in Germany is strongest.

Fig. 05

Top regions by affinity

Urbanization fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~10K1.12×
02Thüringen~8K1.11×
03Saarland~4K1.10×
04Niedersachsen~30K1.09×
05Hamburg~7K1.07×
06Rheinland-Pfalz~20K1.05×
07Sachsen-Anhalt~8K1.05×
08Bremen~3K1.02×
09Baden-Württemberg~40K0.99×
10Nordrhein-Westfalen~60K0.96×
11Mecklenburg-Vorpommern~5K0.96×
12Sachsen~10K0.95×
13Berlin~10K0.94×
14Schleswig-Holstein~10K0.94×
15Hessen~20K0.90×
16Bayern~40K0.77×
Fig. 06

Affinity by region

Affinity by region — Urbanization, Germany
0.77×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Urbanization audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Urbanization audience
#·InterestCategoryAffinity×
01Ahmad Shah MassoudPolitics & Society56.29×
02Gerald FordPolitics & Society42.55×
03Afghanistan national cricket teamSports29.00×
04TajikistanTravel & Leisure26.09×
05Radio FardaMusic & Radio24.64×
06Music of AfghanistanMusic & Radio24.05×
07Esteghlal F.C.Sports22.40×
08UzbekistanTravel & Leisure20.40×
09Pakistan national cricket teamSports18.30×
10FARSI1Movies & TV17.86×
11Genghis KhanPolitics & Society16.98×
12Iranian languagesPolitics & Society10.73×
13American Marketing AssociationBusiness & Career7.66×
14WikipediaInternet & Social Media3.43×
15FRITZ!BoxTechnology & Electronics3.15×
16TagesschauMovies & TV2.67×
17GermanyTravel & Leisure2.03×
18FoodFood & Beverages1.88×
19MusicBusiness & Career1.76×
20Food and drinkFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Urbanization audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Urbanization audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.02×
SpiritualityBALANCE1.98×
PatriotismCONSERVATISM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Urbanization audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.95×
Pet OwnershipJOY1.02×
Healthy LifestyleBALANCE1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Urbanization have in Germany?

Urbanization has an estimated audience of 291,506 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Urbanization fans?

43.5% of Urbanization fans are female, 56.5% are male, with an average age of 42.0 years.

03

Which brands do Urbanization fans like most?

Urbanization fans show strongest brand affinity for Uzbekistan (20.4×), Genghis Khan (16.98×), and Tajikistan (26.09×) over the country average.

04

Where do Urbanization fans live in Germany?

Urbanization fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Baden-Württemberg (reach ~40K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Urbanization fans also like?

Beyond Urbanization itself, the audience over-indexes on Genghis Khan (16.98×), Tajikistan (26.09×), Music of Afghanistan (24.05×), and Afghanistan national cricket team (29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Urbanization audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Urbanization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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