Rascasse Audience Intelligence

Urbanization Audience in United States

A data profile of the people who buy, follow and care about Urbanization in United States — modelled from more than twelve digital signal sources. Urbanization has an estimated audience of 2,126,049 people in United States.

#6128among Topic in United States#867in Politics & Society

The average Urbanization fan in United States is 41.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Urban planning, Wikipedia, American Marketing Association, with strongest over-indexing on Urban planning (8.24× the country average).

Demographically, the Urbanization audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Urbanization fan in United States is more female, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Urban planning.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Urbanization profile in United States.

Audience size
2.1M
in United States
Gender
58.3%♀
41.7% male
Age
41.5
average years
Country rank
#13587
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Urbanization fans

58.3% are female, 41.7% are male, average age 41.5.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Urbanization audience in United States
MetricValue
Female58.3%
Male41.7%
Average age41.5
Estimated audience size2,126,049
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Urbanization audience in United States
Age bracketShare%
16-1911%
20-2918%
30-3924%
40-4926%
50+20%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Urbanization audience comes from United States.

Worldwide audience distribution share by country for Urbanization
CountryShare
United States22.0%
Mexico6.6%
Brazil5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Urbanization audience in United States is strongest.

Fig. 05

Top regions by affinity

Urbanization fans by region: top regions in United States
#RegionReachAffinity×
01Texas~500K2.60×
02North Carolina~100K1.62×
03Georgia~100K1.61×
04Kentucky~40K1.56×
05Louisiana~40K1.51×
06South Carolina~50K1.47×
07Florida~200K1.40×
08California~300K1.35×
09Mississippi~20K1.28×
10North Dakota~6K1.27×
11Virginia~60K1.25×
12Oklahoma~30K1.20×
13Alabama~40K1.18×
14Hawaii~10K1.18×
15Kansas~20K1.14×
16Arizona~50K1.11×
17Indiana~40K1.09×
18New York~100K1.07×
19Arkansas~20K1.05×
20Ohio~70K1.04×
21Nebraska~10K1.04×
22Michigan~50K0.98×
23Maryland~40K0.98×
24Pennsylvania~70K0.94×
25Missouri~30K0.94×
26South Dakota~5K0.94×
27Tennessee~40K0.92×
28Delaware~5K0.92×
29Connecticut~20K0.90×
30New Mexico~9K0.89×
31Iowa~20K0.87×
32Illinois~60K0.86×
33Nevada~20K0.86×
34New Jersey~50K0.85×
35Minnesota~30K0.84×
36Utah~20K0.84×
37Washington, District of Columbia~5K0.84×
38Washington~30K0.82×
39Idaho~9K0.82×
40Alaska~4K0.80×
41Colorado~30K0.78×
42Rhode Island~5K0.78×
43Vermont~3K0.77×
44Massachusetts~30K0.76×
45West Virginia~7K0.75×
46Oregon~20K0.74×
47Wisconsin~20K0.73×
48Montana~4K0.73×
49New Hampshire~6K0.71×
50Maine~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Urbanization, United States
0.68×1.00×2.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Urbanization audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Urbanization audience
#·InterestCategoryAffinity×
01Urban planningBusiness & Career8.24×
02American Marketing AssociationBusiness & Career6.64×
03Hakeem JeffriesPolitics & Society6.36×
04Web serverTechnology & Electronics4.95×
05Rural areaTravel & Leisure4.42×
06Communication studiesBusiness & Career4.02×
07InfrastructurePolitics & Society3.98×
08Institute of technologyBusiness & Career3.78×
09ModernityArts & Culture3.61×
10ThanksgivingKids & Family3.50×
11Electronic publishingNews3.46×
12WikipediaInternet & Social Media3.41×
13PapyrusPolitics & Society3.33×
14Marketing communicationsBusiness & Career3.24×
15BuildingHome & Garden3.11×
16IndividualPolitics & Society3.05×
17Mobile homeCars & Mobility2.97×
18ProfessionBusiness & Career2.64×
19Mitch McConnellPolitics & Society2.27×
20BeveragesFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Urbanization audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Urbanization audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.07×
Community OrientationOPEN1.94×
SpiritualityBALANCE1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Urbanization audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.02×
MindfulnessBALANCE1.11×
Luxury OrientationPREMIUM1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Urbanization have in United States?

Urbanization has an estimated audience of 2,126,049 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Urbanization fans?

58.3% of Urbanization fans are female, 41.7% are male, with an average age of 41.5 years.

03

Which brands do Urbanization fans like most?

Urbanization fans show strongest brand affinity for Urban planning (8.24×), Wikipedia (3.41×), and American Marketing Association (6.64×) over the country average.

04

Where do Urbanization fans live in United States?

Urbanization fans in United States are most concentrated in Texas (reach ~500K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Urbanization fans also like?

Beyond Urbanization itself, the audience over-indexes on Wikipedia (3.41×), American Marketing Association (6.64×), Individual (3.05×), and Thanksgiving (3.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Urbanization audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Urbanization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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