Urbanization Audience in United States

Urbanization logo

Urbanization has an estimated audience of 2,126,049 people in United States. 58.3% are female, 41.7% are male, average age 41.5. Top regions: Texas, California, Florida. Top brand affinities: Urban planning, Wikipedia, American Marketing Association, Individual, Thanksgiving.

The average Urbanization fan in United States is 41.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Urban planning, Wikipedia, American Marketing Association, with strongest over-indexing on Urban planning (8.24× the country average). Demographically, the Urbanization audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Urbanization fans

Demographic split for Urbanization audience in United States
MetricValue
Female58.3%
Male41.7%
Average age41.5
Estimated audience size2,126,049

Audience persona

The typical Urbanization fan in United States is more female, around 41.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Urban planning.

Top regions in United States

Top regions ranked by reach for Urbanization in United States
RegionReachAffinity
Texas450,9892.47×
California341,8681.46×
Florida280,1421.95×
New York158,5381.33×
Georgia130,7002×
North Carolina84,1011.31×
Illinois68,5280.97×
Virginia61,3371.18×
Pennsylvania60,7890.85×
Ohio56,3190.86×
Michigan55,7641×
Arizona55,7231.28×
Tennessee51,2221.2×
New Jersey46,3110.86×
Indiana43,9991.13×
Washington43,0341.01×
Maryland39,7711.09×
Massachusetts38,2590.91×
South Carolina36,4451.14×
Louisiana32,7341.19×
Colorado30,0910.9×
Missouri28,8560.84×
Alabama27,9020.94×
Kentucky26,4460.99×
Oklahoma26,0351.1×
Minnesota24,2770.8×
Mississippi23,3311.33×
Nevada20,2870.99×
Wisconsin19,9110.62×
Connecticut18,8620.88×
Oregon18,2830.75×
Utah16,9250.89×
Iowa14,4100.82×
Kansas13,7920.82×
Arkansas12,0750.69×
Hawaii11,6131.27×
New Mexico9,3610.88×
Idaho8,8120.83×
Nebraska8,3410.78×
West Virginia7,6870.78×
Washington, District of Columbia7,0911.11×
New Hampshire5,8240.7×
Delaware5,1620.88×
North Dakota4,5801.05×
Rhode Island4,0070.59×
Maine3,7940.5×
South Dakota3,4900.71×
Montana3,0740.52×
Alaska2,9980.66×
Vermont2,2820.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Urbanization audience
BrandAffinityCategory
Urban planning8.24×Business & Career
Wikipedia3.41×Internet & Social Media
American Marketing Association6.64×Business & Career
Individual3.05×Politics & Society
Thanksgiving3.5×Kids & Family
Rural area4.42×Travel & Leisure
Electronic publishing3.46×News
Infrastructure3.98×Politics & Society
Modernity3.61×Arts & Culture
Building3.11×Home & Garden
Web server4.95×Technology & Electronics
Beverages1.56×Food & Beverages
Mobile home2.97×Cars & Mobility
Communication studies4.02×Business & Career
Papyrus3.33×Politics & Society
Institute of technology3.78×Business & Career
Profession2.64×Business & Career
Fox News Channel1.55×Movies & TV
Marketing communications3.24×Business & Career
American English2.41×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Urbanization audience
TraitClusterScore
Urban LifestyleOPEN4.53
Quality AwarenessPREMIUM2.39
PatriotismCONSERVATISM1.91
Community OrientationOPEN1.75
Convenience OrientationPREMIUM1.59
SpiritualityBALANCE1.58

Worldwide distribution

Worldwide audience distribution share by country for Urbanization
CountryShare
United States22.0%
Mexico6.6%
Brazil5.5%

See Urbanization audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Urbanization have in United States?

Urbanization has an estimated audience of 2,126,049 people in United States, concentrated in Texas and California.

What is the gender split and age of Urbanization fans?

58.3% of Urbanization fans are female, 41.7% are male, with an average age of 41.5 years.

Which brands do Urbanization fans like most?

Urbanization fans show strongest brand affinity for Urban planning (8.24×), Wikipedia (3.41×), and American Marketing Association (6.64×) over the country average.

Where do Urbanization fans live in United States?

Urbanization fans in United States are most concentrated in Texas (reach 450,989), California (reach 341,868), and Florida (reach 280,142). These three regions account for the largest share of the active audience.

What other brands do Urbanization fans also like?

Beyond Urbanization itself, the audience over-indexes on Wikipedia (3.41×), American Marketing Association (6.64×), Individual (3.05×), and Thanksgiving (3.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Urbanization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.