Very Important Person Audience in Germany
Very Important Person has an estimated audience of 1,566,495 people in Germany. 53.8% are female, 46.2% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Goes, Gudrun Sjödén, Loincloth, Boracay, Snow White (Fables).
The average Very Important Person fan in Germany is 37.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Goes, Gudrun Sjödén, Loincloth, with strongest over-indexing on Goes (2.49× the country average). Demographically, the Very Important Person audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Travelling, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Very Important Person fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 37.7 |
| Estimated audience size | 1,566,495 |
Audience persona
The typical Very Important Person fan in Germany is balanced, around 37.7 years old, with strong Travelling tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 140,782 | 0.41× |
| Baden-Württemberg | 88,222 | 0.41× |
| Bayern | 81,636 | 0.32× |
| Thüringen | 53,778 | 1.35× |
| Niedersachsen | 53,414 | 0.35× |
| Sachsen-Anhalt | 52,229 | 1.29× |
| Rheinland-Pfalz | 49,969 | 0.64× |
| Brandenburg | 48,408 | 1× |
| Mecklenburg-Vorpommern | 45,936 | 1.54× |
| Hessen | 45,756 | 0.38× |
| Saarland | 45,665 | 2.37× |
| Bremen | 44,813 | 3.35× |
| Sachsen | 43,480 | 0.57× |
| Schleswig-Holstein | 42,796 | 0.76× |
| Berlin | 33,186 | 0.47× |
| Hamburg | 28,162 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.49× | Travel & Leisure |
| Gudrun Sjödén | 7.26× | Fashion & Accessoires |
| Loincloth | 3.2× | Fashion & Accessoires |
| Boracay | 7.26× | Travel & Leisure |
| Snow White (Fables) | 2.18× | Literature |
| Stradivarius | 1.53× | Shopping |
| Škoda Kodiaq | 1.77× | Cars & Mobility |
| Israel | 1.56× | Travel & Leisure |
| Kurt Weill | 7.26× | Music & Radio |
| La Crosse, Wisconsin | 4.04× | Travel & Leisure |
| Home Delivery | 1.92× | Food & Beverages |
| Noodle (Gorillaz) | 2.17× | Music & Radio |
| Esra Erol | 3.81× | Movies & TV |
| TVP Info | 4.57× | Movies & TV |
| Square foot gardening | 6.39× | Home & Garden |
| Hachis Parmentier | 6.33× | Food & Beverages |
| Kyokushin | 4.79× | Sports |
| Information sensitivity | 2.37× | Technology & Electronics |
| Fatteh | 4.67× | Food & Beverages |
| Harvey Mudd College | 7.26× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.21 |
| Price Sensitivity | PREMIUM | 1.18 |
| Indulgence | JOY | 1.13 |
| Sports Activity | POWER | 1.12 |
| Luxury Orientation | PREMIUM | 1.09 |
| Pet Ownership | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 8.3% |
| Taiwan | 6.0% |
See Very Important Person audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Very Important Person have in Germany?
Very Important Person has an estimated audience of 1,566,495 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Very Important Person fans?
53.8% of Very Important Person fans are female, 46.2% are male, with an average age of 37.7 years.
Which brands do Very Important Person fans like most?
Very Important Person fans show strongest brand affinity for Goes (2.49×), Gudrun Sjödén (7.26×), and Loincloth (3.2×) over the country average.
Where do Very Important Person fans live in Germany?
Very Important Person fans in Germany are most concentrated in Nordrhein-Westfalen (reach 140,782), Baden-Württemberg (reach 88,222), and Bayern (reach 81,636). These three regions account for the largest share of the active audience.
What other brands do Very Important Person fans also like?
Beyond Very Important Person itself, the audience over-indexes on Gudrun Sjödén (7.26×), Loincloth (3.2×), Boracay (7.26×), and Snow White (Fables) (2.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Very Important Person. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.