Wohnidee Audience in Germany
A data profile of the people who buy, follow and care about Wohnidee in Germany — modelled from more than twelve digital signal sources. Wohnidee has an estimated audience of 591,965 people in Germany.
The average Wohnidee fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Scandinavian design, IKEA, Floral design, with strongest over-indexing on Scandinavian design (10.97× the country average).
Demographically, the Wohnidee audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Wohnidee fan in Germany is more female, around 38.0 years old, with strong Design Affinity tendencies and a notable affinity for Scandinavian design.
At a glance
The key figures that characterise the Wohnidee profile in Germany.
Search interest · 12-month trend
Audience demographics of Wohnidee
86.1% are female, 13.9% are male, average age 38.0.
Gender split
| Metric | Value |
|---|---|
| Female | 86.1% |
| Male | 13.9% |
| Average age | 38.0 |
| Estimated audience size | 591,965 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 25% | |
| 30-39 | 24% | |
| 40-49 | 24% | |
| 50+ | 11% |
Worldwide distribution
of the worldwide Wohnidee audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 90.4% |
| Austria | 5.5% |
| Switzerland | 3.6% |
Geography
Where the Wohnidee audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~100K | 1.20× | |
| 02 | Schleswig-Holstein | ~30K | 1.19× | |
| 03 | Thüringen | ~20K | 1.16× | |
| 04 | Nordrhein-Westfalen | ~100K | 1.09× | |
| 05 | Niedersachsen | ~60K | 1.09× | |
| 06 | Mecklenburg-Vorpommern | ~10K | 1.04× | |
| 07 | Rheinland-Pfalz | ~30K | 1.02× | |
| 08 | Bayern | ~90K | 0.99× | |
| 09 | Hamburg | ~10K | 0.99× | |
| 10 | Sachsen | ~30K | 0.97× | |
| 11 | Saarland | ~7K | 0.97× | |
| 12 | Hessen | ~40K | 0.96× | |
| 13 | Bremen | ~5K | 0.93× | |
| 14 | Brandenburg | ~20K | 0.89× | |
| 15 | Berlin | ~20K | 0.85× | |
| 16 | Sachsen-Anhalt | ~10K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Wohnidee audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Crown (TV series) | Movies & TV | 12.55× | ||
| 02 | Scandinavian design | Home & Garden | 10.97× | ||
| 03 | Outlet store | Shopping | 7.84× | ||
| 04 | Floral design | Home & Garden | 7.82× | ||
| 05 | Cameron Diaz | Movies & TV | 7.38× | ||
| 06 | Groupon | Internet & Social Media | 6.42× | ||
| 07 | Modern furniture | Home & Garden | 6.29× | ||
| 08 | Social shopping | Shopping | 5.98× | ||
| 09 | Zara Home | Home & Garden | 5.91× | ||
| 10 | Mattress | Home & Garden | 5.59× | ||
| 11 | Bedroom furniture | Home & Garden | 4.14× | ||
| 12 | IKEA | Home & Garden | 4.09× | ||
| 13 | Danish design | Home & Garden | 3.89× | ||
| 14 | Starter home | Home & Garden | 3.79× | ||
| 15 | Hugendubel | Shopping | 3.12× | ||
| 16 | JYSK | Home & Garden | 3.02× | ||
| 17 | Drop shipping | Shopping | 2.58× | ||
| 18 | Apartment | Business & Career | 2.48× | ||
| 19 | Home improvement | Home & Garden | 2.22× | ||
| 20 | Furniture | Home & Garden | 1.93× |
Personality of the Wohnidee audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 4.32× | |
| Quality Awareness | PREMIUM | 2.56× | |
| Price Sensitivity | PREMIUM | 2.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.81× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Spirituality | BALANCE | 0.95× |
Frequently asked questions
How many fans does Wohnidee have in Germany?
Wohnidee has an estimated audience of 591,965 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Wohnidee fans?
86.1% of Wohnidee fans are female, 13.9% are male, with an average age of 38.0 years.
Which brands do Wohnidee fans like most?
Wohnidee fans show strongest brand affinity for Scandinavian design (10.97×), IKEA (4.09×), and Floral design (7.82×) over the country average.
Where do Wohnidee fans live in Germany?
Wohnidee fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~100K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Wohnidee fans also like?
Beyond Wohnidee itself, the audience over-indexes on IKEA (4.09×), Floral design (7.82×), Outlet store (7.84×), and Groupon (6.42×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home & Garden audiences in Germany
See Wohnidee audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wohnidee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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