Wohnidee Audience in Germany
Wohnidee has an estimated audience of 594,335 people in Germany. 86.1% are female, 13.9% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Rossmann, Gil Ofarim, CAC 40, Durban University of Technology, Loincloth.
The average Wohnidee fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Rossmann, Gil Ofarim, CAC 40, with strongest over-indexing on Rossmann (2.31× the country average). Demographically, the Wohnidee audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Design Affinity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Website / Newspaper / Magazine
Demographics of Wohnidee fans
| Metric | Value |
|---|---|
| Female | 86.1% |
| Male | 13.9% |
| Average age | 38.0 |
| Estimated audience size | 594,335 |
Audience persona
The typical Wohnidee fan in Germany is more female, around 38.0 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 148,315 | 1.14× |
| Baden-Württemberg | 99,818 | 1.23× |
| Bayern | 94,838 | 0.99× |
| Niedersachsen | 64,334 | 1.11× |
| Hessen | 44,410 | 0.98× |
| Rheinland-Pfalz | 31,892 | 1.07× |
| Sachsen | 27,597 | 0.95× |
| Schleswig-Holstein | 26,560 | 1.24× |
| Berlin | 22,900 | 0.86× |
| Thüringen | 17,162 | 1.13× |
| Brandenburg | 15,533 | 0.84× |
| Hamburg | 13,307 | 0.99× |
| Mecklenburg-Vorpommern | 12,067 | 1.06× |
| Sachsen-Anhalt | 10,037 | 0.65× |
| Saarland | 6,763 | 0.93× |
| Bremen | 4,108 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.31× | Shopping |
| Gil Ofarim | 2.05× | Music & Radio |
| CAC 40 | 1.9× | Business & Career |
| Durban University of Technology | 6.44× | Business & Career |
| Loincloth | 2.98× | Fashion & Accessoires |
| Cachorro | 2.87× | Pets & Animals |
| Bray | 9.69× | |
| Indigenous Australian art | 3.55× | Arts & Culture |
| Bank account | 1.69× | Business & Career |
| Zagreb | 2.25× | Travel & Leisure |
| Emil Nolde | 2.96× | Arts & Culture |
| The Name of the Rose | 3.72× | Literature |
| South Asian cuisine | 3.29× | Food & Beverages |
| Information sensitivity | 2.38× | Technology & Electronics |
| Picnic | 1.63× | Kids & Family |
| Buddy – The Buddy Holly Story | 2.13× | Music & Radio |
| Ipekyol | 1.77× | Shopping |
| Nixon (film) | 4.57× | Movies & TV |
| Staycation | 1.6× | Home & Garden |
| Liberace | 2.54× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.64 |
| Price Sensitivity | PREMIUM | 2.35 |
| DIY Mentality | THRILL | 1.71 |
| Sustainability | BALANCE | 1.67 |
| Creativity | OPEN | 1.57 |
| Quality Awareness | PREMIUM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.4% |
| Austria | 5.5% |
| Switzerland | 3.6% |
See Wohnidee audiences in other countries
More Home & Garden audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Wohnidee have in Germany?
Wohnidee has an estimated audience of 594,335 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Wohnidee fans?
86.1% of Wohnidee fans are female, 13.9% are male, with an average age of 38.0 years.
Which brands do Wohnidee fans like most?
Wohnidee fans show strongest brand affinity for Rossmann (2.31×), Gil Ofarim (2.05×), and CAC 40 (1.9×) over the country average.
Where do Wohnidee fans live in Germany?
Wohnidee fans in Germany are most concentrated in Nordrhein-Westfalen (reach 148,315), Baden-Württemberg (reach 99,818), and Bayern (reach 94,838). These three regions account for the largest share of the active audience.
What other brands do Wohnidee fans also like?
Beyond Wohnidee itself, the audience over-indexes on Gil Ofarim (2.05×), CAC 40 (1.9×), Durban University of Technology (6.44×), and Loincloth (2.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wohnidee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.