A data profile of the people who buy, follow and care about Alinea in Denmark — modelled from more than twelve digital signal sources. Alinea has an estimated audience of 714,994 people in Denmark.
Alinea has an estimated audience of 714,994 people in Denmark. 70.7% are female, 29.3% are male, average age 44.2. Top brand affinities: Do it yourself (DIY), First-time buyer, Renovation, Real estate, Home improvement.
Top brand affinities include Do it yourself (DIY), First-time buyer, Renovation, with strongest over-indexing on Do it yourself (DIY) (1.96× the country average).
Demographically, the Alinea audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical Alinea fan in Denmark is more female, around 44.2 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Alinea profile in Denmark.
70.7% are female, 29.3% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 44.2 |
| Estimated audience size | 714,994 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Alinea audience comes from Denmark.
| Country | Share |
|---|---|
| France | 72.9% |
| Denmark | 11.2% |
| United States | 8.0% |
The strongest cross-interests of the Alinea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wayfair | Home & Garden | 6.93× | ||
| 02 | Zara Home | Home & Garden | 5.77× | ||
| 03 | First-time buyer | Shopping | 3.54× | ||
| 04 | Luxury real estate | Business & Career | 2.99× | ||
| 05 | Trivago | Travel & Leisure | 2.88× | ||
| 06 | Fast casual restaurants | Food & Beverages | 2.58× | ||
| 07 | Local food | Food & Beverages | 2.37× | ||
| 08 | Toilet | Home & Garden | 2.30× | ||
| 09 | Renovation | Home & Garden | 2.18× | ||
| 10 | Handmade jewelry | Fashion & Accessoires | 2.14× | ||
| 11 | Department store | Shopping | 2.04× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 1.96× | ||
| 13 | Contemporary art | Arts & Culture | 1.96× | ||
| 14 | Ryanair | Travel & Leisure | 1.95× | ||
| 15 | Fine art | Business & Career | 1.91× | ||
| 16 | Gina Tricot | Fashion & Accessoires | 1.74× | ||
| 17 | Airbnb | Travel & Leisure | 1.71× | ||
| 18 | Uniqlo | Shopping | 1.71× | ||
| 19 | Real estate | Business & Career | 1.70× | ||
| 20 | Home improvement | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.13× | |
| DIY Mentality | THRILL | 1.76× | |
| Luxury Orientation | PREMIUM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.91× | |
| Need for Security | CONSERVATISM | 0.92× | |
| Spirituality | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Alinea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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