Rascasse Audience Intelligence

Boston Red Sox Fan Demographics in United States

Boston Red Sox has an estimated audience of 14.9M people in United States.

#10among Baseball in United States#43among teams in United States#171in Sports

The average Boston Red Sox fan in United States is 37.6 years old, more male, and lives primarily in Massachusetts.

By number of fans, Boston Red Sox ranks #8 among the 30 MLB teams in United States — 1.6× the group median.

Its fans are 1.4 years younger than the group average of 39.0.

Women make up 34.5% of the fan base, 1.4 percentage points fewer than the group average.

Compared with the other 29 MLB teams, Boston Red Sox fans stand out for their interest in Brad Marchand, Los Angeles Chargers and Ottawa Senators.

In Q2/2026, search interest was −3.6% on the same quarter a year earlier; the median across the group was +10.2%.

Interest is seasonal: July, August and September account for 40% of the year's searches, November is the quietest month.

Most fans live in Massachusetts, Florida, New York.

Top affinities include Texas A&M Aggies baseball, Mississippi State Bulldogs baseball, Brad Marchand, with strongest over-indexing on Texas A&M Aggies baseball (17.2× the country average).

The typical Boston Red Sox fan in United States is more male, around 37.6 years old, with a notable affinity for Texas A&M Aggies baseball.

Category: Sports · Type: Team · Subtype: Baseball

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
14.9M
in United States
Gender
34.5%♀
65.5% male
Age
37.6
average years
Country rank
#2307
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Boston Red Sox fans

34.5% are female, 65.5% are male, average age 37.6.

Fig. 02

Gender split

34.5%
Female
65.5%
Male
Demographic split for Boston Red Sox audience in United States
MetricValue
Female34.5%
Male65.5%
Average age37.6
Estimated audience size14.9M
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Boston Red Sox audience in United States
Age bracketShare%
16-2426%
25-3420%
35-4418%
45-5418%
55+17%
Fig. 04

Worldwide distribution

72.7%

of the worldwide Boston Red Sox audience comes from United States.

Worldwide audience distribution share by country for Boston Red Sox
CountryShare
United States72.7%
Canada7.1%
Mexico2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Boston Red Sox fans by region: top regions in United States
#RegionReachAffinity×
01Maine~500K7.88×
02New Hampshire~400K6.89×
03Rhode Island~300K6.36×
04Massachusetts~2M5.70×
05Vermont~100K5.18×
06Connecticut~500K3.32×
07New York~700K0.77×
08Florida~700K0.74×
09New Jersey~200K0.59×
10South Carolina~100K0.58×
11Montana~30K0.56×
12North Carolina~300K0.52×
13Virginia~200K0.49×
14New Mexico~50K0.48×
15Delaware~20K0.47×
16Maryland~100K0.45×
17Pennsylvania~300K0.44×
18Idaho~30K0.37×
19Hawaii~20K0.37×
20Ohio~200K0.36×
21Arizona~100K0.36×
22Nevada~50K0.35×
23South Dakota~10K0.34×
24Utah~50K0.33×
25Iowa~50K0.33×
26West Virginia~30K0.33×
27Tennessee~100K0.32×
28Kansas~40K0.32×
29Nebraska~30K0.32×
30North Dakota~10K0.31×
31Michigan~100K0.30×
32Alaska~10K0.30×
33Washington~100K0.29×
34Kentucky~60K0.29×
35Oregon~60K0.29×
36Washington, District of Columbia~9K0.29×
37Indiana~80K0.27×
38Colorado~70K0.27×
39Louisiana~60K0.27×
40Texas~300K0.26×
41Missouri~70K0.26×
42Georgia~100K0.25×
43Alabama~60K0.25×
44Mississippi~30K0.24×
45Wisconsin~60K0.23×
46Oklahoma~40K0.23×
47Arkansas~30K0.23×
48Illinois~100K0.22×
49California~400K0.21×
50Minnesota~50K0.20×
Fig. 06

Affinity by region

Affinity by region — Boston Red Sox, United States
0.20×1.00×7.88×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Boston Red Sox audience vs. the country average
#·InterestCategoryAffinity×
01Texas A&M Aggies baseballSports17.20×
02Mississippi State Bulldogs baseballSports16.50×
03Brad MarchandSports13.50×
04Los Angeles ChargersSports11.03×
05Ottawa SenatorsSports10.07×
06Boston BruinsSports6.73×
07New York YankeesSports6.04×
08MLB NetworkSports5.58×
09DeMoulas Market BasketBusiness & Career5.50×
10Houston AstrosSports4.78×
11Los Angeles DodgersSports4.68×
12New York MetsSports4.42×
13Shohei OhtaniSports4.28×
14NFL NetworkSports3.70×
15PGA ChampionshipSports3.22×
16Philadelphia EaglesSports3.14×
17MLBSports3.03×
18Boston CelticsSports2.86×
19Self-awarenessHealth2.81×
20Los Angeles LakersSports2.42×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Boston Red Sox audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Boston Red Sox audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER0.96×
PatriotismCONSERVATISM0.91×
Social Media UsageJOY0.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Boston Red Sox audience vs. the country average · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.55×
Urban LifestyleOPEN0.56×
MindfulnessBALANCE0.62×
0×1.00× baseline2×
Appendix

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Boston Red Sox over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/boston-red-sox-5921” · Methodology