Rascasse Audience Intelligence

Chicago Fire Soccer Club Fan Demographics in United States

Chicago Fire Soccer Club has an estimated audience of 1.4M people in United States.

#116among Soccer in United States
#295among teams in United States#1743in Sports

The average Chicago Fire Soccer Club fan in United States is 38.9 years old, more male, and lives primarily in Illinois.

Its fans are 5.1 years older than the group average of 33.8.

Women make up 43.9% of the fan base, 9.4 percentage points more than the group average.

Compared with the other 13631 objects in Soccer, Chicago Fire Soccer Club fans stand out for their interest in Chris Brady, Gregg Berhalter and Brighton & Hove Albion F.C..

Interest is seasonal: March, July and October account for 36% of the year's searches, December is the quietest month.

Most fans live in Illinois, California, Florida.

Top affinities include Chris Brady, Gregg Berhalter, Brighton & Hove Albion F.C., with strongest over-indexing on Chris Brady (79.1× the country average).

Demographically, the Chicago Fire Soccer Club audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

The typical Chicago Fire Soccer Club fan in United States is more male, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Chris Brady.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.4M
in United States
Gender
43.9%♀
56.1% male
Age
38.9
average years
Country rank
#19312
among all objects in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Chicago Fire Soccer Club fans

43.9% are female, 56.1% are male, average age 38.9.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Chicago Fire Soccer Club audience in United States
MetricValue
Female43.9%
Male56.1%
Average age38.9
Estimated audience size1.4M
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Chicago Fire Soccer Club audience in United States
Age bracketShare%
16-2423%
25-3420%
35-4419%
45-5419%
55+19%
Fig. 04

Worldwide distribution

38.4%

of the worldwide Chicago Fire Soccer Club audience comes from United States.

Worldwide audience distribution share by country for Chicago Fire Soccer Club
CountryShare
United States38.4%
Mexico8.7%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Chicago Fire Soccer Club fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~1M21.29×
02Indiana~70K2.59×
03Wisconsin~40K1.64×
04Iowa~20K1.14×
05Ohio~50K1.09×
06New Jersey~40K0.96×
07Florida~70K0.84×
08Michigan~40K0.84×
09Alaska~2K0.82×
10Vermont~2K0.80×
11North Dakota~3K0.79×
12Washington, District of Columbia~2K0.79×
13Rhode Island~3K0.78×
14Minnesota~20K0.77×
15Montana~3K0.77×
16South Dakota~3K0.77×
17Delaware~3K0.76×
18Massachusetts~20K0.75×
19Missouri~20K0.75×
20Nebraska~6K0.72×
21Tennessee~20K0.71×
22New Hampshire~4K0.71×
23West Virginia~5K0.70×
24Maine~4K0.69×
25Kansas~8K0.68×
26Hawaii~4K0.68×
27Kentucky~10K0.67×
28North Carolina~30K0.66×
29Idaho~5K0.66×
30New York~50K0.65×
31New Mexico~6K0.64×
32Maryland~20K0.63×
33Nevada~9K0.63×
34Mississippi~8K0.63×
35Connecticut~9K0.62×
36Arkansas~8K0.61×
37Pennsylvania~30K0.59×
38Oregon~10K0.58×
39Colorado~10K0.56×
40Virginia~20K0.55×
41Arizona~20K0.55×
42Louisiana~10K0.55×
43Oklahoma~9K0.55×
44Utah~8K0.55×
45Georgia~30K0.54×
46Washington~20K0.52×
47South Carolina~10K0.50×
48Alabama~10K0.50×
49California~80K0.49×
50Texas~40K0.47×
Fig. 06

Affinity by region

Affinity by region — Chicago Fire Soccer Club, United States
0.47×1.00×21.29×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Chicago Fire Soccer Club audience vs. the country average
#·InterestCategoryAffinity×
01Chris BradySports79.10×
02Gregg BerhalterSports79.10×
03Brighton & Hove Albion F.C.Sports51.02×
04Toronto FCSports49.95×
05Colorado RapidsSports43.78×
06San Jose EarthquakesSports43.38×
07Real Salt LakeSports35.07×
08Robert LewandowskiSports33.77×
09Sporting Kansas CitySports33.74×
10Ligue 1Sports33.62×
11Philadelphia UnionSports31.61×
12Los Angeles FCSports22.73×
13Chicago Fire (TV series)Movies & TV18.37×
14Chicago BlackhawksSports11.80×
15Zoey DeutchMovies & TV10.30×
16Chicago CubsSports7.78×
17Instant messagingInternet & Social Media5.99×
18Creative CommonsTechnology & Electronics5.90×
19FIFA World Cup 2026Sports3.96×
20FIFA World CupSports3.10×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Chicago Fire Soccer Club audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Chicago Fire Soccer Club audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.93×
Urban LifestyleOPEN1.60×
Risk AppetiteTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Chicago Fire Soccer Club audience vs. the country average · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.94×
Quality AwarenessPREMIUM0.94×
Design AffinityPREMIUM0.95×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Chicago Fire Soccer Club over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/chicago-fire-soccer-club-31” · Methodology