Rascasse Audience Intelligence

Fred Meyer Target Market in United States

Fred Meyer has an estimated audience of 8.6M people in United States.

#16among Supermarket in United States#461among brands in United States#125in Shopping

The average Fred Meyer fan in United States is 42.2 years old, more female, and lives primarily in Washington.

By number of fans, Fred Meyer ranks #16 among the 224 objects in Supermarket in United States — 6.7× the group median.

Its fans are 3.0 years older than the group average of 39.2.

Women make up 59.1% of the fan base, 3.6 percentage points fewer than the group average.

Compared with the other 223 objects in Supermarket, Fred Meyer fans stand out for their interest in Fred Meyer Jewelers, Morrisons and America's Best Contacts & Eyeglasses.

Most fans live in Washington, Oregon, Idaho.

Top affinities include Fred Meyer Jewelers, Ingles Markets, King Soopers, with strongest over-indexing on Fred Meyer Jewelers (34.68× the country average).

Demographically, the Fred Meyer audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Spirituality.

The typical Fred Meyer fan in United States is more female, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Fred Meyer Jewelers.

Category: Shopping · Type: Brand · Subtype: Supermarket

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
8.6M
in United States
Gender
59.1%♀
40.9% male
Age
42.2
average years
Country rank
#4196
among all objects in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Fred Meyer

59.1% are female, 40.9% are male, average age 42.2.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Fred Meyer audience in United States
MetricValue
Female59.1%
Male40.9%
Average age42.2
Estimated audience size8.6M
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Fred Meyer audience in United States
Age bracketShare%
16-2419%
25-3416%
35-4417%
45-5421%
55+28%
Fig. 04

Worldwide distribution

97.1%

of the worldwide Fred Meyer audience comes from United States.

Worldwide audience distribution share by country for Fred Meyer
CountryShare
United States97.1%
China0.5%
Canada0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Fred Meyer customers by region in United States
#RegionReachAffinity×
01Oregon~2M16.82×
02Alaska~300K15.03×
03Washington~2M11.03×
04Idaho~300K7.02×
05Vermont~7K0.41×
06Rhode Island~9K0.35×
07Delaware~9K0.34×
08North Dakota~6K0.30×
09West Virginia~10K0.27×
10Maine~10K0.27×
11South Dakota~6K0.27×
12New Hampshire~9K0.26×
13Mississippi~20K0.21×
14Wyoming~3K0.21×
15Utah~10K0.16×
16Nebraska~8K0.16×
17Montana~4K0.16×
18Arkansas~10K0.14×
19New Mexico~7K0.14×
20Iowa~10K0.13×
21Louisiana~10K0.12×
22Connecticut~10K0.12×
23Hawaii~4K0.12×
24Alabama~10K0.11×
25Oklahoma~10K0.11×
26Kansas~8K0.11×
27Kentucky~10K0.09×
28Nevada~8K0.09×
29Maryland~10K0.08×
30Wisconsin~10K0.08×
31South Carolina~10K0.08×
32Tennessee~10K0.07×
33Massachusetts~10K0.07×
34Missouri~10K0.07×
35Indiana~10K0.07×
36Minnesota~10K0.07×
37California~60K0.06×
38New Jersey~10K0.06×
39Arizona~10K0.06×
40Colorado~9K0.06×
41Pennsylvania~20K0.05×
42North Carolina~10K0.05×
43Ohio~10K0.05×
44Georgia~10K0.05×
45Michigan~10K0.05×
46Virginia~10K0.05×
47Illinois~10K0.04×
48Texas~20K0.03×
49Florida~20K0.03×
50New York~20K0.03×
Fig. 06

Affinity by region

Affinity by region — Fred Meyer, United States
0.03×1.00×16.82×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Fred Meyer audience vs. the country average
#·InterestCategoryAffinity×
01Fred Meyer JewelersShopping34.68×
02Ingles MarketsShopping27.97×
03King SoopersShopping26.21×
04MorrisonsFood & Beverages24.41×
05America's Best Contacts & EyeglassesShopping21.73×
06Mariano'sFood & Beverages20.68×
07Tom ThumbLiterature17.03×
08Jewel-OscoShopping13.98×
09DeMoulas Market BasketBusiness & Career12.53×
10VonsShopping11.59×
11BevMo!Shopping11.09×
12RalphsShopping8.92×
13Food LionShopping6.02×
14Harris TeeterShopping5.69×
15KrogerFood & Beverages5.41×
16AlbertsonsShopping5.05×
17AldiShopping2.19×
18Trader Joe'sShopping1.94×
19Dolly PartonMusic & Radio1.67×
20Melania TrumpPolitics & Society1.65×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Fred Meyer audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Fred Meyer audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.62×
SpiritualityBALANCE1.54×
MindfulnessBALANCE1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Fred Meyer audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.95×
Luxury OrientationPREMIUM0.98×
Design AffinityPREMIUM1.04×
0×1.00× baseline2×
Appendix

Explore more audiences

More Supermarket audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Fred Meyer over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/fred-meyer-172167” · Methodology