Rascasse Audience Intelligence

Houston Astros Fan Demographics in United States

Houston Astros has an estimated audience of 11.5M people in United States.

#15among Baseball in United States#66among teams in United States#255in Sports

The average Houston Astros fan in United States is 36.3 years old, more male, and lives primarily in Texas.

By number of fans, Houston Astros ranks #11 among the 30 MLB teams in United States — 1.2× the group median.

Its fans are 2.7 years younger than the group average of 39.0.

Women make up 36.8% of the fan base, 1.0 percentage points more than the group average.

Compared with the other 29 MLB teams, Houston Astros fans stand out for their interest in Texas Tech Red Raiders baseball, DIRECTV Sports and LSU Softball.

In Q3/2026, search interest was −8.5% on the same quarter a year earlier; the median across the group was +10.3%.

Interest is seasonal: August, September and October account for 48% of the year's searches, January is the quietest month.

Most fans live in Texas, Washington, California.

Top affinities include Texas Tech Red Raiders baseball, Texas A&M Aggies baseball, DIRECTV Sports, with strongest over-indexing on Texas Tech Red Raiders baseball (34.46× the country average).

Demographically, the Houston Astros audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Risk Appetite, Social Media Usage.

The typical Houston Astros fan in United States is more male, around 36.3 years old, with strong Risk Appetite tendencies and a notable affinity for Texas Tech Red Raiders baseball.

Category: Sports · Type: Team · Subtype: Baseball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
11.5M
in United States
Gender
36.8%♀
63.2% male
Age
36.3
average years
Country rank
#3129
among all objects in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Houston Astros fans

36.8% are female, 63.2% are male, average age 36.3.

Fig. 02

Gender split

36.8%
Female
63.2%
Male
Demographic split for Houston Astros audience in United States
MetricValue
Female36.8%
Male63.2%
Average age36.3
Estimated audience size11.5M
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Houston Astros audience in United States
Age bracketShare%
16-2428%
25-3422%
35-4419%
45-5417%
55+14%
Fig. 04

Worldwide distribution

84.4%

of the worldwide Houston Astros audience comes from United States.

Worldwide audience distribution share by country for Houston Astros
CountryShare
United States84.4%
Canada2.2%
Mexico2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Houston Astros fans by region: top regions in United States
#RegionReachAffinity×
01Texas~8.5M14.14×
02Washington~1M4.52×
03Louisiana~500K3.12×
04New Mexico~100K1.46×
05Alaska~30K1.32×
06Montana~50K1.24×
07Oklahoma~200K1.16×
08Idaho~70K1.13×
09Arkansas~100K1.09×
10Mississippi~100K1.04×
11Oregon~100K0.90×
12Michigan~300K0.76×
13Ohio~300K0.66×
14Colorado~100K0.65×
15Nevada~70K0.65×
16Kansas~70K0.65×
17Wyoming~10K0.65×
18Arizona~200K0.64×
19Tennessee~200K0.63×
20Hawaii~30K0.61×
21Maine~30K0.61×
22Rhode Island~20K0.60×
23South Dakota~20K0.60×
24North Dakota~20K0.58×
25Florida~400K0.57×
26New Hampshire~30K0.57×
27Alabama~100K0.56×
28Massachusetts~100K0.54×
29Nebraska~40K0.54×
30Delaware~20K0.54×
31Iowa~60K0.52×
32Missouri~100K0.50×
33Connecticut~60K0.47×
34California~600K0.45×
35Illinois~200K0.45×
36New Jersey~100K0.45×
37New York~300K0.44×
38Pennsylvania~200K0.44×
39North Carolina~200K0.44×
40Wisconsin~90K0.44×
41Utah~50K0.44×
42South Carolina~80K0.43×
43Kentucky~70K0.43×
44Washington, District of Columbia~10K0.43×
45Indiana~100K0.42×
46West Virginia~30K0.42×
47Maryland~90K0.41×
48Minnesota~80K0.39×
49Georgia~100K0.38×
50Virginia~100K0.38×
Fig. 06

Affinity by region

Affinity by region — Houston Astros, United States
0.38×1.00×14.14×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Houston Astros audience vs. the country average
#·InterestCategoryAffinity×
01Texas Tech Red Raiders baseballSports34.46×
02Texas A&M Aggies baseballSports33.23×
03DIRECTV SportsSports31.54×
04LSU SoftballSports29.82×
05North Carolina Tar Heels baseballSports29.29×
06Mississippi State Bulldogs baseballSports24.81×
07Mark McGwireSports19.08×
08The Pirate BayMovies & TV13.60×
09Toronto Maple LeafsSports9.22×
10Boston Red SoxSports6.28×
11New York YankeesSports6.15×
12WNBASports4.87×
13Shohei OhtaniSports4.79×
14Los Angeles DodgersSports4.23×
15NFL NetworkSports3.25×
16Philadelphia EaglesSports3.19×
17Kansas City ChiefsSports3.03×
18Los Angeles LakersSports2.61×
19MLBSports2.50×
20BeautyBeauty & Wellness1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Houston Astros audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Houston Astros audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.26×
Social Media UsageJOY1.09×
Early Adopter MentalityPOWER1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Houston Astros audience vs. the country average · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.41×
Community OrientationOPEN0.42×
Family OrientationCONSERVATISM0.47×
0×1.00× baseline2×
Appendix

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Houston Astros over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/houston-astros-9893” · Methodology