A data profile of the people who buy, follow and care about Joma in Spain — modelled from more than twelve digital signal sources. Joma has an estimated audience of 662,513 people in Spain.
The average Joma fan in Spain is 44.3 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Comunidad Valenciana.
Top brand affinities include Kelme (company), Bombas, La Rambla, Barcelona, with strongest over-indexing on Kelme (company) (58.64× the country average).
Demographically, the Joma audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Sports Activity, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Joma fan in Spain is more male, around 44.3 years old, with strong Sports Activity tendencies and a notable affinity for Kelme (company).
The key figures that characterise the Joma profile in Spain.
35.4% are female, 64.6% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 35.4% |
| Male | 64.6% |
| Average age | 44.3 |
| Estimated audience size | 662,513 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 31% | |
| 50+ | 26% |
Where the Joma audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Castilla-La Mancha | ~70K | 2.46× | |
| 02 | Region of Murcia | ~30K | 1.49× | |
| 03 | Extremadura | ~20K | 1.35× | |
| 04 | Castile and León | ~40K | 1.22× | |
| 05 | Navarre | ~9K | 1.03× | |
| 06 | Aragon | ~20K | 1.01× | |
| 07 | Andalusia | ~100K | 0.98× | |
| 08 | Principality of Asturias | ~10K | 0.96× | |
| 09 | Community of Madrid | ~100K | 0.92× | |
| 10 | Comunidad Valenciana | ~70K | 0.92× | |
| 11 | Galicia | ~30K | 0.86× | |
| 12 | La Rioja | ~4K | 0.84× | |
| 13 | Cantabria | ~6K | 0.76× | |
| 14 | Basque Autonomous Country | ~20K | 0.70× | |
| 15 | Balearic Islands | ~10K | 0.56× | |
| 16 | Catalonia | ~70K | 0.55× | |
| 17 | Canary Islands | ~10K | 0.45× |
The strongest cross-interests of the Joma audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kelme (company) | Fashion & Accessoires | 58.64× | ||
| 02 | Bombas | Fashion & Accessoires | 34.44× | ||
| 03 | La Rambla, Barcelona | Travel & Leisure | 23.65× | ||
| 04 | Brian Cox (actor) | Movies & TV | 14.45× | ||
| 05 | Havaianas | Fashion & Accessoires | 9.24× | ||
| 06 | Self storage | Home & Garden | 8.90× | ||
| 07 | Bill Murray | Movies & TV | 8.82× | ||
| 08 | Superdry. | Fashion & Accessoires | 8.26× | ||
| 09 | RC Celta de Vigo | Sports | 3.69× | ||
| 10 | ONCE (cycling team) | Sports | 3.45× | ||
| 11 | Skechers | Fashion & Accessoires | 3.23× | ||
| 12 | Girona FC | Sports | 2.74× | ||
| 13 | Real Sociedad | Sports | 2.17× | ||
| 14 | Sevilla FC | Sports | 1.97× | ||
| 15 | Carlos Alcaraz | Sports | 1.92× | ||
| 16 | DIRECTV Sports | Movies & TV | 1.89× | ||
| 17 | Sportswear (activewear) | Fashion & Accessoires | 1.85× | ||
| 18 | Marca (newspaper) | News | 1.84× | ||
| 19 | El Mundo Deportivo (newspaper) | News | 1.62× | ||
| 20 | Pandora | Music & Radio | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.43× | |
| Patriotism | CONSERVATISM | 1.17× | |
| Need for Security | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.90× | |
| Individualism | JOY | 0.98× | |
| Creativity | OPEN | 1.02× |
Joma's target market in Spain covers an estimated 662,513 people, concentrated in Andalusia and Community of Madrid.
35.4% of the Joma audience are female, 64.6% are male, with an average age of 44.3 years.
Joma fans show strongest brand affinity for Kelme (company) (58.64×), Bombas (34.44×), and La Rambla, Barcelona (23.65×) over the country average.
Joma fans in Spain are most concentrated in Andalusia (reach ~100K), Community of Madrid (reach ~100K), and Comunidad Valenciana (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Joma itself, the audience over-indexes on Bombas (34.44×), La Rambla, Barcelona (23.65×), Carlos Alcaraz (1.92×), and ONCE (cycling team) (3.45×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Joma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.