Rascasse Audience Intelligence

Ulla Popken Target Market in Finland

A data profile of the people who buy, follow and care about Ulla Popken in Finland — modelled from more than twelve digital signal sources. Ulla Popken has an estimated audience of 170,234 people in Finland.

#1among Plus size clothing in Finland#199among Brand in Finland#117in Fashion & Accessoires

Ulla Popken has an estimated audience of 170,234 people in Finland. 83.5% are female, 16.5% are male, average age 52.8. Top brand affinities: Yle Uutiset, Iltalehti, IKEA, Ilta-Sanomat, Finnair.

Top brand affinities include Yle Uutiset, Iltalehti, IKEA, with strongest over-indexing on Yle Uutiset (2.11× the country average).

Demographically, the Ulla Popken audience skews more female with an average age of 52.8, and over-indexes on personality traits such as Quality Awareness, Creativity.

The typical Ulla Popken fan in Finland is more female, around 52.8 years old, with strong Quality Awareness tendencies and a notable affinity for Yle Uutiset.

Category: Fashion & Accessoires · Type: Brand · Subtype: Plus size clothing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Ulla Popken profile in Finland.

Audience size
170K
in Finland
Gender
83.5%♀
16.5% male
Age
52.8
average years
Country rank
#2369
Brand in Finland
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ulla Popken

83.5% are female, 16.5% are male, average age 52.8.

Fig. 02

Gender split

83.5%
Female
16.5%
Male
Demographic split for Ulla Popken audience in Finland
MetricValue
Female83.5%
Male16.5%
Average age52.8
Estimated audience size170,234
Fig. 03

Age distribution

Ø 52.8
average years
Age distribution of the Ulla Popken audience in Finland
Age bracketShare%
16-193%
20-293%
30-399%
40-4924%
50+61%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Ulla Popken audience comes from Finland.

Worldwide audience distribution share by country for Ulla Popken
CountryShare
Germany54.8%
France7.4%
Netherlands7.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ulla Popken audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ulla Popken audience
#·InterestCategoryAffinity×
01ZizziFood & Beverages7.83×
02Finlayson (company)Fashion & Accessoires4.67×
03BlouseFashion & Accessoires3.81×
04LindexFashion & Accessoires3.18×
05SkirtFashion & Accessoires3.08×
06TemuShopping2.62×
07DressesFashion & Accessoires2.48×
08SokosShopping2.38×
09K-citymarketShopping2.37×
10Yle UutisetMovies & TV2.11×
11IKEAHome & Garden2.11×
12IltalehtiNews2.08×
13Ilta-SanomatNews2.03×
14FinnairTravel & Leisure1.98×
15Viking LineCars & Mobility1.97×
16ShoesFashion & Accessoires1.86×
17BiltemaBusiness & Career1.74×
18LiigaSports1.65×
19KauppalehtiNews1.62×
20NordeaBusiness & Career1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ulla Popken audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ulla Popken audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.68×
CreativityOPEN1.94×
Price SensitivityPREMIUM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ulla Popken audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.68×
Risk AppetiteTHRILL0.87×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Finland who actively search for Ulla Popken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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