A data profile of the people who buy, follow and care about Gilet in France — modelled from more than twelve digital signal sources. Gilet has an estimated audience of 3,289,971 people in France.
The average Gilet fan in France is 45.0 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.
Top brand affinities include Ouest France, Ouest-France, Innovation, with strongest over-indexing on Ouest France (1.78× the country average).
Demographically, the Gilet audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Individualism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Gilet fan in France is more male, around 45.0 years old, with strong Individualism tendencies and a notable affinity for Ouest France.
The key figures that characterise the Gilet profile in France.
44.9% are female, 55.1% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 45.0 |
| Estimated audience size | 3,289,971 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Gilet audience comes from France.
| Country | Share |
|---|---|
| France | 73.7% |
| Netherlands | 5.6% |
| Belgium | 4.4% |
Where the Gilet audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~800K | 1.32× | |
| 02 | Grand Est | ~300K | 1.23× | |
| 03 | Auvergne-Rhône-Alpes | ~400K | 1.10× | |
| 04 | Brittany | ~200K | 1.05× | |
| 05 | Hauts-de-France | ~300K | 1.02× | |
| 06 | Bourgogne-Franche-Comté | ~100K | 1.01× | |
| 07 | Occitanie | ~300K | 0.97× | |
| 08 | Centre-Val de Loire | ~100K | 0.97× | |
| 09 | Pays de la Loire | ~200K | 0.96× | |
| 10 | Provence-Alpes-Côte d'Azur | ~200K | 0.94× | |
| 11 | Normandy | ~100K | 0.93× | |
| 12 | Nouvelle-Aquitaine | ~300K | 0.91× | |
| 13 | Corsica | ~10K | 0.68× |
The strongest cross-interests of the Gilet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Multiple citizenship | Politics & Society | 7.19× | ||
| 02 | Private school | Kids & Family | 3.09× | ||
| 03 | Mediapart | News | 2.43× | ||
| 04 | Weather forecasting | Home & Garden | 2.27× | ||
| 05 | Sustainable energy | Home & Garden | 2.24× | ||
| 06 | Solar energy | Home & Garden | 2.00× | ||
| 07 | Subscription business model | Shopping | 1.93× | ||
| 08 | Renewable energy | Business & Career | 1.85× | ||
| 09 | Ouest France | News | 1.78× | ||
| 10 | Ouest-France | News | 1.78× | ||
| 11 | L'Indépendant | News | 1.78× | ||
| 12 | La Voix du Nord (daily) | News | 1.78× | ||
| 13 | Local news | News | 1.78× | ||
| 14 | Garden centre | Home & Garden | 1.72× | ||
| 15 | Midi Libre | News | 1.70× | ||
| 16 | Corse Matin | News | 1.70× | ||
| 17 | Electric vehicle | Cars & Mobility | 1.68× | ||
| 18 | Fortuneo | Business & Career | 1.63× | ||
| 19 | Innovation | Business & Career | 1.58× | ||
| 20 | Online newspaper | News | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.59× | |
| Convenience Orientation | PREMIUM | 1.52× | |
| Spirituality | BALANCE | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.54× | |
| Risk Appetite | THRILL | 0.62× | |
| Career Orientation | POWER | 0.63× |
Gilet has an estimated audience of 3,289,971 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
44.9% of Gilet fans are female, 55.1% are male, with an average age of 45.0 years.
Gilet fans show strongest brand affinity for Ouest France (1.78×), Ouest-France (1.78×), and Innovation (1.58×) over the country average.
Gilet fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~400K), and Grand Est (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Gilet itself, the audience over-indexes on Ouest-France (1.78×), Innovation (1.58×), Mediapart (2.43×), and Subscription business model (1.93×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Gilet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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