A data profile of the people who buy, follow and care about L'Est Républicain in France — modelled from more than twelve digital signal sources. L'Est Républicain has an estimated audience of 2,478,113 people in France.
L'Est Républicain has an estimated audience of 2,478,113 people in France. 58.7% are female, 41.3% are male, average age 40.8. Top brand affinities: Tour de France, Kitchenware, Lego, Sustainable energy, Starbucks.
Top brand affinities include Tour de France, Kitchenware, Lego, with strongest over-indexing on Tour de France (1.64× the country average).
Demographically, the L'Est Républicain audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
The typical L'Est Républicain fan in France is more female, around 40.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Tour de France.
The key figures that characterise the L'Est Républicain profile in France.
58.7% are female, 41.3% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 40.8 |
| Estimated audience size | 2,478,113 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide L'Est Républicain audience comes from France.
| Country | Share |
|---|---|
| France | 96.2% |
| Algeria | 0.6% |
| Germany | 0.4% |
The strongest cross-interests of the L'Est Républicain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bologna F.C. 1909 | Sports | 5.33× | ||
| 02 | Magnum (ice cream) | Food & Beverages | 2.99× | ||
| 03 | Mineral water | Food & Beverages | 2.14× | ||
| 04 | Sustainable energy | Home & Garden | 2.10× | ||
| 05 | Thermomix | Home & Garden | 2.07× | ||
| 06 | Weather forecasting | Home & Garden | 2.02× | ||
| 07 | Kitchenware | Home & Garden | 1.95× | ||
| 08 | FC Metz | Sports | 1.92× | ||
| 09 | Efficient energy use | Technology & Electronics | 1.82× | ||
| 10 | Lawn mower | Home & Garden | 1.82× | ||
| 11 | Employment agency | Business & Career | 1.77× | ||
| 12 | RC Strasbourg Alsace | Sports | 1.75× | ||
| 13 | Air pollution | Health | 1.70× | ||
| 14 | Tour de France | Sports | 1.64× | ||
| 15 | Garden centre | Home & Garden | 1.62× | ||
| 16 | Life insurance | Business & Career | 1.60× | ||
| 17 | Starbucks | Food & Beverages | 1.56× | ||
| 18 | Board games | Games | 1.55× | ||
| 19 | Solar energy | Home & Garden | 1.54× | ||
| 20 | Lego | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.48× | |
| Need for Security | CONSERVATISM | 1.34× | |
| Individualism | JOY | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.61× | |
| Risk Appetite | THRILL | 0.63× | |
| Career Orientation | POWER | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for L'Est Républicain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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