Rascasse Audience Intelligence

ModCloth Target Market in United States

ModCloth has an estimated audience of 1.9M people in United States.

#1680among brands in United States#674in Fashion & Accessoires

The average ModCloth fan in United States is 37.3 years old, more female, and lives primarily in California.

Most fans live in California, New York, Texas.

Top affinities include Maurices, Rainbow Shops, Coraline (film), with strongest over-indexing on Maurices (10.71× the country average).

Demographically, the ModCloth audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Creativity, Extroversion.

The typical ModCloth fan in United States is more female, around 37.3 years old, with strong Creativity tendencies and a notable affinity for Maurices.

Category: Fashion & Accessoires · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.9M
in United States
Gender
82.2%♀
17.8% male
Age
37.3
average years
Country rank
#15228
among all objects in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of ModCloth

82.2% are female, 17.8% are male, average age 37.3.

Fig. 02

Gender split

82.2%
Female
17.8%
Male
Demographic split for ModCloth audience in United States
MetricValue
Female82.2%
Male17.8%
Average age37.3
Estimated audience size1.9M
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the ModCloth audience in United States
Age bracketShare%
16-2425%
25-3422%
35-4420%
45-5419%
55+14%
Fig. 04

Worldwide distribution

89.2%

of the worldwide ModCloth audience comes from United States.

Worldwide audience distribution share by country for ModCloth
CountryShare
United States89.2%
Canada4.5%
Australia2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

ModCloth customers by region in United States
#RegionReachAffinity×
01Oregon~40K1.78×
02Vermont~6K1.66×
03Alaska~6K1.54×
04Washington~70K1.51×
05Maine~10K1.48×
06New Hampshire~10K1.40×
07Washington, District of Columbia~5K1.25×
08Massachusetts~50K1.22×
09Minnesota~40K1.21×
10Montana~7K1.17×
11Wisconsin~40K1.14×
12Colorado~40K1.12×
13Virginia~50K1.10×
14Pennsylvania~80K1.09×
15Maryland~40K1.09×
16Rhode Island~7K1.08×
17Utah~20K1.01×
18Missouri~30K1.00×
19California~200K0.99×
20Michigan~60K0.99×
21New Mexico~10K0.99×
22Kansas~20K0.98×
23Kentucky~20K0.97×
24Nebraska~10K0.97×
25Tennessee~40K0.96×
26Connecticut~20K0.96×
27Idaho~10K0.96×
28Illinois~70K0.94×
29West Virginia~10K0.94×
30North Carolina~60K0.92×
31Iowa~20K0.91×
32Indiana~30K0.90×
33Ohio~60K0.89×
34New York~100K0.88×
35South Dakota~4K0.87×
36Oklahoma~20K0.86×
37Delaware~5K0.85×
38North Dakota~4K0.85×
39Louisiana~20K0.84×
40Arkansas~10K0.80×
41New Jersey~40K0.77×
42Alabama~20K0.77×
43Georgia~50K0.74×
44Arizona~30K0.74×
45South Carolina~20K0.73×
46Nevada~10K0.73×
47Mississippi~10K0.69×
48Hawaii~6K0.68×
49Texas~90K0.67×
50Florida~70K0.53×
Fig. 06

Affinity by region

Affinity by region — ModCloth, United States
0.53×1.00×1.78×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the ModCloth audience vs. the country average
#·InterestCategoryAffinity×
01MauricesFashion & Accessoires10.71×
02Rainbow ShopsFashion & Accessoires9.92×
03Coraline (film)Movies & TV6.86×
04J.Crew FactoryShopping6.59×
05Din Tai FungFood & Beverages6.23×
06TorridFashion & Accessoires6.20×
07J. C. PenneyShopping3.03×
08Hobby LobbyHome & Garden2.96×
09GodPolitics & Society2.84×
10Nordstrom RackFashion & Accessoires2.83×
11SephoraShopping2.40×
12Dolly PartonMusic & Radio2.23×
13DressesFashion & Accessoires2.17×
14StarbucksFood & Beverages2.15×
15PinterestInternet & Social Media2.14×
16CouponsShopping1.96×
17Sales promotionShopping1.86×
18GiftShopping1.80×
19WalmartShopping1.71×
20XInternet & Social Media1.62×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the ModCloth audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the ModCloth audience vs. the country average · What stands out
TraitClusterDeviationScore
CreativityOPEN1.91×
ExtroversionTHRILL1.85×
Price SensitivityPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the ModCloth audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.95×
PatriotismCONSERVATISM0.97×
Career OrientationPOWER1.02×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion & Accessoires audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in ModCloth over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/modcloth-3293” · Methodology