A data profile of the people who buy, follow and care about Nord-Pas-de-Calais in France — modelled from more than twelve digital signal sources. Nord-Pas-de-Calais has an estimated audience of 2,352,751 people in France.
Nord-Pas-de-Calais has an estimated audience of 2,352,751 people in France. 52.3% are female, 47.7% are male, average age 40.2. Top brand affinities: Zoo, Hardware store, Fortuneo, Online newspaper, Public transport.
Top brand affinities include Zoo, Hardware store, Fortuneo, with strongest over-indexing on Zoo (1.65× the country average).
Demographically, the Nord-Pas-de-Calais audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Community Orientation, Need for Security.
The typical Nord-Pas-de-Calais fan in France is balanced, around 40.2 years old, with strong Community Orientation tendencies and a notable affinity for Zoo.
The key figures that characterise the Nord-Pas-de-Calais profile in France.
52.3% are female, 47.7% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 40.2 |
| Estimated audience size | 2,352,751 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Nord-Pas-de-Calais audience comes from France.
| Country | Share |
|---|---|
| France | 91.1% |
| Belgium | 6.6% |
| Germany | 0.6% |
The strongest cross-interests of the Nord-Pas-de-Calais audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Monopoly (game) | Games | 2.06× | ||
| 02 | Employment agency | Business & Career | 2.00× | ||
| 03 | Air pollution | Health | 1.79× | ||
| 04 | Fortuneo | Business & Career | 1.76× | ||
| 05 | Life insurance | Business & Career | 1.76× | ||
| 06 | Butcher | Food & Beverages | 1.76× | ||
| 07 | George Michael | Music & Radio | 1.75× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 1.70× | ||
| 09 | Public transport | Cars & Mobility | 1.69× | ||
| 10 | Garden centre | Home & Garden | 1.66× | ||
| 11 | Zoo | Kids & Family | 1.65× | ||
| 12 | Sandra Bullock | Movies & TV | 1.65× | ||
| 13 | Stock market | Business & Career | 1.64× | ||
| 14 | Efficient energy use | Technology & Electronics | 1.63× | ||
| 15 | Robotics | Technology & Electronics | 1.63× | ||
| 16 | Home insurance | Business & Career | 1.59× | ||
| 17 | Toyota Yaris | Cars & Mobility | 1.56× | ||
| 18 | Hardware store | Home & Garden | 1.53× | ||
| 19 | France Culture | Music & Radio | 1.53× | ||
| 20 | Online newspaper | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.44× | |
| Need for Security | CONSERVATISM | 1.44× | |
| Individualism | JOY | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.52× | |
| Quality Awareness | PREMIUM | 0.55× | |
| Career Orientation | POWER | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Nord-Pas-de-Calais. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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