A data profile of the people who buy, follow and care about Qonto in France — modelled from more than twelve digital signal sources. Qonto has an estimated audience of 2,759,820 people in France.
The average Qonto fan in France is 43.2 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Love & Sex, Google Drive, Take-out, with strongest over-indexing on Love & Sex (170.09× the country average).
Demographically, the Qonto audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Qonto fan in France is balanced, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Qonto profile in France.
45.0% are female, 55.0% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 43.2 |
| Estimated audience size | 2,759,820 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 30% |
Where the Qonto audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 2.64× | |
| 02 | Provence-Alpes-Côte d'Azur | ~300K | 1.46× | |
| 03 | Occitanie | ~300K | 1.13× | |
| 04 | Auvergne-Rhône-Alpes | ~300K | 1.03× | |
| 05 | Nouvelle-Aquitaine | ~200K | 0.98× | |
| 06 | Hauts-de-France | ~200K | 0.85× | |
| 07 | Centre-Val de Loire | ~80K | 0.85× | |
| 08 | Pays de la Loire | ~100K | 0.77× | |
| 09 | Corsica | ~9K | 0.73× | |
| 10 | Grand Est | ~100K | 0.71× | |
| 11 | Normandy | ~90K | 0.70× | |
| 12 | Brittany | ~90K | 0.67× | |
| 13 | Bourgogne-Franche-Comté | ~60K | 0.56× |
The strongest cross-interests of the Qonto audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 170.09× | ||
| 02 | Christmas tree | Kids & Family | 16.92× | ||
| 03 | Christmas Gift | Kids & Family | 14.99× | ||
| 04 | Girl power | Politics & Society | 14.99× | ||
| 05 | Fried chicken | Food & Beverages | 14.58× | ||
| 06 | Debit card | Business & Career | 11.20× | ||
| 07 | Online banking | Business & Career | 10.99× | ||
| 08 | Google Drive | Technology & Electronics | 10.75× | ||
| 09 | Take-out | Food & Beverages | 7.83× | ||
| 10 | Broadcasting of sports events | Movies & TV | 6.51× | ||
| 11 | Kitchen garden | Home & Garden | 5.51× | ||
| 12 | Retail banking | Business & Career | 5.50× | ||
| 13 | Office 365 | Technology & Electronics | 5.49× | ||
| 14 | BoursoBank | Business & Career | 4.86× | ||
| 15 | Google Maps | Internet & Social Media | 4.32× | ||
| 16 | Fortuneo | Business & Career | 3.79× | ||
| 17 | Volunteering | Politics & Society | 3.75× | ||
| 18 | Mobile game | Games | 2.98× | ||
| 19 | EBay | Shopping | 2.56× | ||
| 20 | Personal finance | Business & Career | 2.26× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.04× | |
| Career Orientation | POWER | 1.86× | |
| Mindfulness | BALANCE | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.76× | |
| Pet Ownership | JOY | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Qonto's target market in France covers an estimated 2,759,820 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
45.0% of the Qonto audience are female, 55.0% are male, with an average age of 43.2 years.
Qonto fans show strongest brand affinity for Love & Sex (170.09×), Google Drive (10.75×), and Take-out (7.83×) over the country average.
Qonto fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~300K), and Provence-Alpes-Côte d'Azur (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Qonto itself, the audience over-indexes on Google Drive (10.75×), Take-out (7.83×), Online banking (10.99×), and Fried chicken (14.58×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Qonto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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