A data profile of the people who buy, follow and care about Smyths Toys in France — modelled from more than twelve digital signal sources. Smyths Toys has an estimated audience of 2,899,815 people in France.
The average Smyths Toys fan in France is 40.0 years old, more female, and lives primarily in Hauts-de-France.
The audience is concentrated in Hauts-de-France, Île-de-France, Normandy.
Top brand affinities include Love & Sex, Lego, Christmas Gift, with strongest over-indexing on Love & Sex (36.58× the country average).
Demographically, the Smyths Toys audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Smyths Toys fan in France is more female, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Smyths Toys profile in France.
65.4% are female, 34.6% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 40.0 |
| Estimated audience size | 2,899,815 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 24% | |
| 30-39 | 25% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Smyths Toys audience comes from France.
| Country | Share |
|---|---|
| Germany | 44.4% |
| United Kingdom | 20.4% |
| France | 15.0% |
Where the Smyths Toys audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~900K | 3.67× | |
| 02 | Normandy | ~300K | 1.96× | |
| 03 | Provence-Alpes-Côte d'Azur | ~200K | 1.11× | |
| 04 | Pays de la Loire | ~100K | 0.99× | |
| 05 | Grand Est | ~200K | 0.96× | |
| 06 | Île-de-France | ~400K | 0.85× | |
| 07 | Nouvelle-Aquitaine | ~200K | 0.76× | |
| 08 | Bourgogne-Franche-Comté | ~80K | 0.76× | |
| 09 | Centre-Val de Loire | ~60K | 0.60× | |
| 10 | Occitanie | ~100K | 0.53× | |
| 11 | Auvergne-Rhône-Alpes | ~100K | 0.43× | |
| 12 | Corsica | ~5K | 0.37× | |
| 13 | Brittany | ~40K | 0.27× |
The strongest cross-interests of the Smyths Toys audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 36.58× | ||
| 02 | Play-Doh | Kids & Family | 9.82× | ||
| 03 | Christmas Gift | Kids & Family | 9.67× | ||
| 04 | Pocahontas (1995 film) | Movies & TV | 7.84× | ||
| 05 | Parental leave | Kids & Family | 5.79× | ||
| 06 | Homeschooling | Politics & Society | 5.62× | ||
| 07 | Lego | Kids & Family | 4.57× | ||
| 08 | Kitchen garden | Home & Garden | 3.95× | ||
| 09 | Child development | Business & Career | 3.87× | ||
| 10 | Volunteering | Politics & Society | 3.40× | ||
| 11 | Sex and the City | Movies & TV | 3.19× | ||
| 12 | Kindergarten | Kids & Family | 3.18× | ||
| 13 | Child care | Kids & Family | 2.98× | ||
| 14 | Etsy | Fashion & Accessoires | 2.83× | ||
| 15 | Toys | Games | 2.45× | ||
| 16 | King Jouet | Shopping | 2.30× | ||
| 17 | Promod | Fashion & Accessoires | 2.28× | ||
| 18 | Kitchen | Home & Garden | 1.89× | ||
| 19 | Indeed.com | Business & Career | 1.70× | ||
| 20 | EBay | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.82× | |
| Community Orientation | OPEN | 1.73× | |
| Quality Awareness | PREMIUM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Tradition | CONSERVATISM | 0.95× | |
| Risk Appetite | THRILL | 0.97× |
Smyths Toys's target market in France covers an estimated 2,899,815 people, concentrated in Hauts-de-France and Île-de-France.
65.4% of the Smyths Toys audience are female, 34.6% are male, with an average age of 40.0 years.
Smyths Toys fans show strongest brand affinity for Love & Sex (36.58×), Lego (4.57×), and Christmas Gift (9.67×) over the country average.
Smyths Toys fans in France are most concentrated in Hauts-de-France (reach ~900K), Île-de-France (reach ~400K), and Normandy (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Smyths Toys itself, the audience over-indexes on Lego (4.57×), Christmas Gift (9.67×), Toys (2.45×), and Volunteering (3.4×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Smyths Toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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